Marketing without budget part 1
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The document discusses marketing strategies that can be used without a budget. It recommends stunt marketing through creative campaigns to generate free publicity and word-of-mouth promotion. It also suggests pursuing partnerships with other brands and influencers to leverage their audiences. Additionally, it advises creating useful content for potential users and sharing it through blogs and pitching to journalists while also using owned media channels. Events are presented as another opportunity for publicity if the right partnerships can be formed. The overall message is that marketing creativity and resourcefulness can help promote products and services without a large budget.
Marketing without budget part 1
- 1. MARKETING WITHOUT A BUDGET
- 2. ABOUT ME: THANH TH働 | ELLA ella.tran@hotelquickly.com 091 819 7088 ellatran.com linkedin.com/in/ellatran Film - Sundance Film Festival VTV - Vietnam Music - NYC New York Fashion Week Uber Hanoi First Marketing ManagerHotelQuickly Partnerships & PR
- 3. I. Stunt Marketing II. Partnerships as Marketing III.Content Marketing AGENDA: Marketing Without A Budget
- 4. Stunt Marketing Chi畉n d畛ch 畛c 叩o
- 7. EARNED MEDIA (FREE PR)
- 8. USERS CHECK IN (ORGANIC WORD OF MOUTH)
- 9. A cool, fun, creative campaign generates free PR and organic word of mouth
- 10. UBER STUNT MARKETING: Sell The Dream
- 11. VICTORIA'S SECRET FASHION SHOW
- 12. PIRELLI CALENDAR
- 13. ALS ICE BUCKET CHALLENGE
- 15. Cafe nhai lu担n c畛c t畉i Monkey in Black
- 17. LESSON: USE YOUR CREATIVITY ACT AS A MARKETING AGENCY
- 18. YOUR PRODUCT = MONEY CURRENCY
- 23. Partnerships as Marketing Sample Deal Structure Your Startup: + Your Product + Human Resources / Your Team + Creativity + Owned Media Channel Partner: + Cash + Exposure
- 24. Partnerships as Marketing Sample Deal Structure Your Startup = HotelQuickly + Your Product = Vouchers/Free Room Nights + Human Resources / Your Team + Creativity = Interesting Work Culture + Owned Media Channel = Email, Facebook, Blog Partner: + Cash + Exposure
- 25. Example: HotelQuickly and VTC Pay HotelQuickly: + First time redeem vouchers valued at 200,000 VND + Create landing page, design, content VTC Pay: + Exposure/Communications: Bi vi畉t PR, Banners, Email, App Push Notification, Website, Facebook
- 27. Content Marketing Angle: Unique Work Culture
- 28. Create Useful Content For Your Users Content Marketing
- 29. Use your own media channels Example: Halloween Facebook Mini Game: Ghosts Hunt High Engagement for Existing Users
- 30. Share your industry knowledge through events, interviews, blog posts, social media Personal Branding = Company Branding You = Spokesperson for your company 24/7 Events PR Coverage
- 31. Angle To Pitch Lu担n c坦 g坦c nh狸n 畛 qu畉ng c叩o / angle to pitch new start-up the service itself paint a picture, sell a vision, how the future can be how the partner/customer would be an early adopter, part of something cool, new sell on your dynamic, young team established startup the service itself branding Portfolio of partners / campaigns
- 32. Exercise How would you organize a product launch event without budget? Venue? Food? Drinks? Photographer? DJ?
- 33. Resourceful / Frugal Mindset EVENT T狸m m畛t venue m畛i Venue: mi畛n ph鱈 Uber mang kh叩ch 畉n cho h畛 H達ng r動畛u, th畛c n = Partnership (c董 h畛i qu畉ng b叩, cho hnh kh叩ch th畛 s畉n ph畉m c畛a m狸nh, logo) Photographer (tr畉) = c董 h畛i c畛ng th棚m 畉nh chuy棚n nghi畛p vo portfolio DJ n畛i ti畉ng = t畉ng Uber credits 畛 ti畛n i l畉i :)
- 34. Summary Your Product = Money Currency 1. Stunt Marketing Creative campaigns Free PR and organic word of mouth 2. Partnerships as Marketing (Work w/ other Brands and Influencers) 3. Content Marketing: + Write creative and useful content for potential users (Share via blog and pitch to journalists/PR) + Use your own media channels + Speak at events :)
- 35. Other Resources BUFFER Content Marketing: https://blog.bufferapp.com/ DKNY PR Girl > Aliza Licht Personal = Company Branding Gary Vaynerchuk Social Media | Authentic Listening #AskGaryVeeShow https://www.youtube.com/user/GaryVaynerchuk Marie Forleo Weekly Q& A + Online Courses https://www.youtube.com/user/marieforleo Ramit Sethi Long Sales Letter http://www.iwillteachyoutoberich.com/ Seth Godin Daily newsletter + books
- 36. YOUR PRODUCT = MONEY CURRENCY
- 37. QUESTIONS? Presented by Thanh Th動 | Ella Tran ella.tran@hotelquickly.com 091 819 7088 ellatran.com linkedin.com/in/ellatran 1. Download HotelQuickly 2. Simple Registration (Name + Email!) 3. Enter Voucher Code ETRAN12