2. Nguy畛n Thnh Long
Head of Marketing School C畛c C畛c
Co-Founder Markus Marketing School
Email: Orlando@coccoc.com
Skype: Orlando.han
Facebook: https://www.facebook.com/Arovgi
22. THE TIPPING POINT: 3 Key Ingredients leading to exponential popularity
TIPPING
POINT
What sticks in the minds of
the public and influences
future behaviours
Connectors who act as conducts
Mavens who help others
Salesmen who persuade others
A series of small but
influential changes that makes
the environment right
THE
POWER OF
CONTEXT
THE
STICKINESS
FACTOR
THE
LAW OF
THE
FEW