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Marketing Your Practice

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Omar Ha-Redeye
Omar Ha-Redeye

The document discusses marketing strategies for legal practices. It recommends defining a clear marketing strategy across different mediums and ensuring consistent messaging. Staff should communicate the strategy's key messages to clients. The document also suggests winning at social media through strategic and high-quality content planning to avoid common mistakes. Maximizing marketing dollars involves tactics like creating zoom videos, repurposing content, leveraging social media, and solving clients' problems rather than overt advertising.

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Marketing Your Practice Omar Ha-Redeye, Executive Director, Durham Community Legal Clinic Mark Chyz, President Cm2 Media Patricia Macinnis, President UpWord Communications Brian Galbraith, Founder Galbraith Family Law Moderator: Rachel Healey, Family Lawyer Stanchieri Family Law
¡ñ Despite the Tech, it's Still the Rep ¡ñ Professional Obligations Remain Paramount ¡ñ New Family Law Reform Emphasizing ADR ¡ñ Focus on Client-Centred Services Ethical Marketing In The Modern Era
¡ñ Define a strategy across all mediums ¡ñ Be consistent in your messaging ¡ñ Speak to your clients ¡ñ Ensure staff communicates the message Consistent Content
Winning at social media ¡ñ Opening arguments ¡ñ First comes strategy, then execution ¡ñ The content conundrum ¡ñ Common mistakes and how to avoid ¡ñ Opening arguments ¡ñ First comes strategy, then execution ¡ñ The content conundrum ¡ñ Common mistakes and how to avoid Winning At Social Media
Maximizing Marketing Dollars ¡ñ Zoom Videos and Webinars ¡ñ Repurpose Content ¡ñ Social Media is King ¡ñ Don¡¯t Advertise ¨C Solve Problems ¡ñ Zoom Videos and Webinars ¡ñ Repurpose Content ¡ñ Social Media is King ¡ñ Don¡¯t Advertise ¨C Solve Problems Maximizing Marketing Dollars
Patricia MacInnis President, UpWord Communications Brian Galbraith Founder, Galbraith Family Law Omar Ha-Redeye Executive Director, Durham Community Legal Clinic Mark Chyz President, Cm2 Media Inc. Durhamcommunitylegalclinic.ca 905.728.7321 ext 24 Cm2media.ca mark@cm2media.ca 1.855.656.5262 Upwordcommunications.com pmacinnis@upwordcommunications.com 1.647.863.4475 Galbraithfamilylaw.com brian@galbraithfamilylaw.com 705.230.2734 ext 223

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Marketing Your Practice

  • 1. Marketing Your Practice Omar Ha-Redeye, Executive Director, Durham Community Legal Clinic Mark Chyz, President Cm2 Media Patricia Macinnis, President UpWord Communications Brian Galbraith, Founder Galbraith Family Law Moderator: Rachel Healey, Family Lawyer Stanchieri Family Law
  • 2. ¡ñ Despite the Tech, it's Still the Rep ¡ñ Professional Obligations Remain Paramount ¡ñ New Family Law Reform Emphasizing ADR ¡ñ Focus on Client-Centred Services Ethical Marketing In The Modern Era
  • 3. ¡ñ Define a strategy across all mediums ¡ñ Be consistent in your messaging ¡ñ Speak to your clients ¡ñ Ensure staff communicates the message Consistent Content
  • 4. Winning at social media ¡ñ Opening arguments ¡ñ First comes strategy, then execution ¡ñ The content conundrum ¡ñ Common mistakes and how to avoid ¡ñ Opening arguments ¡ñ First comes strategy, then execution ¡ñ The content conundrum ¡ñ Common mistakes and how to avoid Winning At Social Media
  • 5. Maximizing Marketing Dollars ¡ñ Zoom Videos and Webinars ¡ñ Repurpose Content ¡ñ Social Media is King ¡ñ Don¡¯t Advertise ¨C Solve Problems ¡ñ Zoom Videos and Webinars ¡ñ Repurpose Content ¡ñ Social Media is King ¡ñ Don¡¯t Advertise ¨C Solve Problems Maximizing Marketing Dollars
  • 6. Patricia MacInnis President, UpWord Communications Brian Galbraith Founder, Galbraith Family Law Omar Ha-Redeye Executive Director, Durham Community Legal Clinic Mark Chyz President, Cm2 Media Inc. Durhamcommunitylegalclinic.ca 905.728.7321 ext 24 Cm2media.ca mark@cm2media.ca 1.855.656.5262 Upwordcommunications.com pmacinnis@upwordcommunications.com 1.647.863.4475 Galbraithfamilylaw.com brian@galbraithfamilylaw.com 705.230.2734 ext 223