Marketing yourself consulting
- 1. Effective Resume Writing Cover Letter Concepts Creating a Marketing Piece Marketing to Your Network Marketing Yourself; Business Network Marketing to Preferred Companies Candidate Coaching on a Marketing Strategy
- 2. Preparing Your Resume ? Do not use excessive formatting: limit your use of lines, boxes and tables It will allow your resume to be parsed into a database more effectively; a WORD format is preferred ? Do not use ¡°headers or footers¡±: put the information in the body of the document; sometimes contact information is lost and not seen ? Use ¡°past tense¡± as to what you have done and accomplished; quantify where possible ? Limit your resume to 2 or 3 pages as a maximum; allow for some ¡°white space¡± ? Anticipate what your reader is looking for and position your resume accordingly ? Decide whether a chronological or functional type of resume is required ? In your cover letter, specifically address the requirements of the job and relate them back to your skill set and abilities; benefit statements Max Kirschner, Senior Consultant
- 3. Creating a Cover Letter ? Should be tailored to the position you are applying for ? Should peak the reader¡¯s interest ? Motivate the reader to read further and review the resume ? A synopsis of how you can (and have) delivered on expectations ? Brief and to the point as an introduction of yourself as an experienced and capable (job title), who can deliver on the competencies of the position requirements ? Some of the contents can be in point form and should promote your abilities that are directly related and answer the role responsibilities ? You can also include a number of key accomplishments that correlate to the job you are applying for ? There are two schools of thought when submitting a ¡°cover letter¡± (because some companies and recruiters seem not to read them) ? Create and submit a cover letter as a separate document ? Create ¡°it¡± as a cover letter / resume document, which means that you include your cover letter as the front part of your resume Max Kirschner, Senior Consultant
- 4. Creating a Marketing Piece ? Designed as a leave behind as your silent seller along with your resume ? Add a graphic to display some creativity ? Within the graphic indicate the categories of your experience with your key deliverable at the top or center of the graphic ? The additional information around the graphic should clearly illustrate your accomplishments within the section, your technical abilities, your interaction with major stakeholders; key relationships; and your ¡°value add¡± GM Operations Management Sales & Marketing Sales & Marketing Ops Management General Management Max Kirschner, Senior Consultant ? cbfbbrbrgtdhdjdhdgdf ?Bgrtersgshsnsjh ?Jgfhgyetscsbwk,eodndfh ?cbfbbrbrgtdhdjdhdgdf ?Bgrtersgshsnsjh ?Jgfhgyetscsbwk,eodndfh ?cbfbbrbrgtdhdjdhdgdf ?Bgrtersgshsnsjh ?Jgfhgyetscsbwk,eodndfh
- 5. Prepare to Market Yourself to Your Network ? List #1: Email address of all your friends and relatives, in a file that you will call FR Distribution ? List #2: Email addresses of your acquaintances, business associates and contacts in a file you should call Biz Distribution ? List #3: Assemble is an email contact list of recruiters RC Distribution ? To 1 & 2 distributions you should craft an email whereby you let everyone know that you are available and are actively looking for your next career move ? Your content should include¡ that if they perhaps know someone that might know somebody who might know of an opportunity, to reach out to you (include a copy of your resume and project list) ? Also include the positioning of available categories of work: consultancy, contract and permanent positions ? For #3 distribution (RC), you should let the recruiters know the 3 best skill attributes that would impact potential employers ? Then you should follow up your first email with a second email that has your created marketing piece Max Kirschner, Senior Consultant
- 6. Marketing Yourself ? You should create a Linked-In profile if you haven¡¯t done so already¡ Linked-In is a great business network where people find you on key word searches or you can find them ? You can search for companies you wish to work at ? Re-new relationships with previous contacts ? Review the contacts of your network members ? Post recommendations of your work ? Send out messages through your contact base ? Develop further marketing strategies through your contact base ? Go on as many job boards as you can and create ¡°alerts or agents¡± whereby once a job appears with your criteria (as you set them) a message will come to your email notifying you of it ? You can also go to specific companies you would like to work and create an alert on their website career page Max Kirschner, Senior Consultant
- 7. Developing Your Company Targets ? Create a list of potential employers you would like to work for ? Do research on the Web for your target company; go to the career sections to see what opportunities exist and the type of credentials that are needed to apply ? Ascertain a contact at the senior level or a Human Resources Manager ? Create a cover letter of introduction highlighting your key competencies as it relates to the type of current job openings at that company ? You can send out a profile via email or by post mail (cover letter, resume, marketing piece, and other documents that might support your candidacy) ? Follow up within the week to reach out to the contact or find out who a more appropriate contact or hiring manager might be ? Sell your ¡°value add¡± benefits and how you can make a contribution to the company¡¯s success (in order to try an get an interview) Max Kirschner, Senior Consultant