MarketingSherpa Email Marketing Summit Miami 2010 wrap-up
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The Miami Email Marketing Summit in 2010 brought together over 800 marketers and vendors to share tips, ideas, and success stories about email marketing. The three-day agenda included workshops, keynote speeches, and case studies. Dr. Flint McGlaughlin advised optimizing forms, creating relevant emails, and providing clear landing pages. Joseph Jaffe's keynote discussed using existing customers to gain new ones through customer service and social media. Dela Quist's speech emphasized using email subject lines creatively and delivering value over relevance. Overall, attendees learned about leveraging social media and permission-based marketing through well-designed opt-in and customer lifecycle campaigns.
MarketingSherpa Email Marketing Summit Miami 2010 wrap-up
- 1. 09 February 2010Miami Email Marketing Summit 10RevisitedKenny Van Beeck
- 2. 209 February 2010 |Email Marketing Summit10 =A broadvariety of internet marketers, passionateabout the samesort of stuff, eager to discover and share whatworks and whatsnext in email marketing.VISITORS:>800 marketers and vendorsTARGETS:Trading tips, secrets, ideas and successstories
- 4. Discover new trends in eMarketing
- 5. Networking309 February 2010 |Impressions
- 6. 409 February 2010 |AgendaDay 1: Pre-summit workshop by Dr. FlintMcGlaughlinDay 2: - Opening session - Keynote Joseph Jaffe5 B2B cases
- 7. 5 B2C casesDay 3: - Opening session - Keynote Dela Quist - 3 B2B cases - 3 B2C cases - Award winning emails
- 8. 509 February 2010 |Day 1: Pre-summit workshopGeneral findingsPeople dont buy from websites, they buy from people. Pour that feeling intoyour website.
- 10. Too many of the emails look likes magazine ads. The problem is that many emails are created by agencies that are used to creating paper ads. Flint also handed us an effective three-step approach to email marketing effectiveness:Optimize your capture formsCreate effective and relevant emailsProvide smart and crystal clear landing pages
- 11. 609 February 2010 |Day 1: Pre-summit workshopFormula
- 12. 709 February 2010 |Day2: Opening sessionJoseph JaffeFlip the Funnel: How to use existing customers to gain new ones(+ )=Hypothesis:Retention is the new acquisition
- 13. Customer service becomes the new key in marketing
- 14. The real role of social media is retention*SOCIAL
- 15. 809 February 2010 |Day 2: Opening sessionJoseph JaffeThe 3 step plan:Unify inbound/outbound service
- 16. Marry customer experience with word of mouth
- 17. Formalize the process: A New Customer Activation Model- Content , Conversations, Commendations909 February 2010 |Day3: After-BreaksessionDelaQuistTalk to Me: Permission in a Multichannel WorldA quick overview of his quotes: Email subject lines are the new Twitter for e-marketers.Use that space and be creative! Forget relevance its about value! Value has relevancy. Relevance may not have value.Difference between B2B & B2C? Same guy, suit vs. baseball hat still need to deliver value. When you buy an email list your thought is rape & pillage not nurture
- 18. 1009 February 2010 |Overall take-awaysSocial media are very hot in the US
- 19. Permission in this opt-out regulated country becomes more important
- 20. No doubt deliverability will benefit from thisHere a a few thoughts you might consider when designing the ideal flow:Get your customer engaged with your brand through the social world.Gain their trust and convince them to subscribe to your list through a well-constructed subscription form.Follow customers in your email program respectfully offer them relevant customer lifecycle campaigns.Manage your lists well. Remove bounces and unsubscribes regularly.Monitor your IPs on reputations and deliverability and use the proper infrastructure.
- 21. 1109 February 2010 |The impactwww.socialemailmarketing.euwww.b2bemailmarketing.combx.businessweek.comwww.emailmarketing.frwww.theemailguide.comwww.belgiancowboys.bewww.onlinemarketingmanager.bewww.marketingexperiments.comwww.dolist.fr
- 22. 1209 February 2010 |The impact
- 23. 1309 February 2010 |ContactKenny Van Beeckkvanbeeck@emailgarage.comtel + 32 2 658 29 50 http://www.emailgarage.comhttp://blog.emailgarage.comhttp://www.twitter.com/emailgarage