Tbg digital q2_2011_global_facebook_marketing_reportnich_marketing
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The document is a quarterly report by TBG Digital examining Facebook advertising trends in Q2 2011. It finds that [1] brand advertising campaigns grew 104% between Q1 and Q2 2011, [2] targeting existing Facebook fans improved campaign conversion rates by 435%, and [3] the retail sector saw the best click-through rates and grew to account for 36% of impressions in Q2 2011.
The document analyzes survey data on Americans' use of social networking sites and how it relates to their social lives. Some key findings:
1) Nearly half of American adults now use at least one social networking site, double the rate from 2008. The average age of users has increased to 38.
2) Facebook dominates, used by 92% of social networking site users. Daily use is most common among Facebook (52%) and Twitter (33%) users.
3) Regression analysis found that frequent Facebook users have more close relationships, receive more social support, are more trusting of others, and are more politically engaged compared to other internet users and non-users after controlling for demographics.
The document provides an introduction to marketing. It begins by defining marketing as the process of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society. It then discusses the evolution of marketing orientations from a production focus to a selling focus and finally to a modern marketing orientation where companies determine customer needs and wants to deliver satisfying products or services. The final part of the document instructs partners to learn about their client's value proposition, needs, and whether they should focus on encouraging new purchases or retaining existing customers when developing a radio marketing strategy.
SEO is the process of improving the volume and quality of traffic to a website from search engines through natural or unpaid methods. The higher or earlier a site appears in search results, the more visitors it will get. To optimize a website for SEO, businesses should make the site easy to navigate, refresh content regularly, help search engines find the site, and make sure the site looks good on different browsers and devices. The goal is to make the website somewhere potential customers would want to explore and find what they're looking for.
WoM is the first russian magazine about Word of Mouth marketing. Published as an attachment to the popular russian magazine about marketing Adindex
Buzzaar is the first Word of Mouth advertising agency in Russia and Eastern Europe.
Since 2008 Buzzaar and partners have carried out more than 100 WOM-campaigns for clients such as Henkel, P&G, MARS, Colgate-Palmolive, Reckitt Benckiser, Effes, SABMiller, Novartis, Coca-Cola.
Buzzaar has the largest network in Asia, South America and Eastern Europe, featuring more than 1 million enthusiastic opinion leaders. Target reach: more than 40 parameters for targeting of project participants.
buzzaar.ru
WoM is the first russian magazine about Word of Mouth marketing. Published as an attachment to the popular russian magazine about marketing Adindex
Buzzaar is the first Word of Mouth advertising agency in Russia and Eastern Europe.
Since 2008 Buzzaar and partners have carried out more than 100 WOM-campaigns for clients such as Henkel, P&G, MARS, Colgate-Palmolive, Reckitt Benckiser, Effes, SABMiller, Novartis, Coca-Cola.
Buzzaar has the largest network in Asia, South America and Eastern Europe, featuring more than 1 million enthusiastic opinion leaders. Target reach: more than 40 parameters for targeting of project participants.
buzzaar.ru
Top 10 need-to-knows_about_social_networking_and_where_it_is_headed.pdfnich_marketing
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1. Social networking has become the most popular online activity globally, now reaching 82% of internet users worldwide.
2. People now spend nearly 1 in 5 minutes online on social networking sites, up from only 6% in 2007.
3. The growth of social networking mirrored increased internet adoption, and time spent on social networks has largely replaced time spent on email and instant messaging.
This document provides an industry map of the social web analytics sector. It outlines several key areas including social content/sharing, social networking, social media monitoring, and measurement. It also lists several companies that operate within each area. The map serves to illustrate the various components and players within the social media analytics industry.
The document outlines the key players in the data sharing and network optimization ecosystem. It lists various firms such as Adchemy, Tumri, Omniture that provide banner/landing page optimization. It also lists data exchanges like BlueKai and Acxiom that compile data. Additionally, it mentions various ad networks, demand side platforms, analytics firms, and publisher platforms that are involved in advertising and optimizing the sharing of user data.
The document discusses how Dell and Starbucks have successfully harnessed the power of online communities through their IdeaStorm and My Starbucks Idea platforms. It provides Salesforce Ideas as a solution for companies to engage customers, gain insights, and implement ideas. Key features include community building tools, CRM integration, and reporting to take ideas from online discussions to business impact.
While content marketing adoption remains high at 90% of B2B marketers, the effectiveness of individual tactics is still challenging to measure. However, the confidence gap in content marketing effectiveness is shrinking. Most marketers employ eight tactics and dedicate 26% of budgets to content marketing. Goals include brand awareness, customer acquisition, and lead generation. The greatest challenges are producing engaging content and having enough budget. Effective marketers dedicate more budget, tailor content to the buying cycle, and have more organizational buy-in.
When customers become inactive, companies must use creative approaches to re-engage them. Common approaches include incentives like discounts ("money") or more personal touches ("love"). The document discusses testing subject lines and messages with different tones and offers to reactivate dormant customers. It provides examples of multi-step reactivation series that first notify customers their communications will end, then offer the best deals, and finally a last chance with an open invitation to continue the relationship. Testing segmented approaches can help optimize reactivation rates while freeing resources to focus on engaged customers.
The H-E-B email provides subscribers with a newsletter highlighting recipes and food items. It breaks the content into clearly labeled sections for easy reading. Images of food are included to appeal to subscribers' interests. Multiple calls-to-action encourage subscribers to engage further by clicking on links or visiting stores. Overall the email is well organized and visually appealing to keep subscribers interested in H-E-B products and services.
This document provides an outlook on direct and digital marketing for 2012. It summarizes trends from 2011, including a slowdown in economic growth and reduced advertising spending outlook. Traditional media channels experienced spending declines while digital channels saw continued growth, especially in mobile and social media. For marketers, there was a focus on testing new channels and analytics to determine ROI. Suppliers invested in new capabilities and M&A to meet shifting demand. The outlook expects global ad spending growth to reach 6.8% annually through 2016, led by Asia and digital channels.
The document provides an overview of key trends in digital marketing and consumer behavior in 2011. Some of the main points include:
1) Consumer spending and economic outlook remains cautiously optimistic, with younger consumers being more optimistic than older consumers.
2) Household composition is changing, with more adult children moving back in with parents, due to economic pressures.
3) Brand loyalty increases with age and education level, providing an opportunity for marketers to focus on loyalty programs.
4) New technologies like group buying sites have gained mainstream adoption, with over half of visitors to Groupon being over age 35. Understanding changing consumer behaviors will be important for marketers in 2011.
Booz co campaigns-to-capabilities-social-media-and-marketing-2011nich_marketing
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Facebook, Twitter, and YouTube are the top social media platforms used by most companies, with Facebook and Twitter being the most widely and highly prioritized. While marketing departments lead social media efforts for most, responsibility is often spread across multiple departments. A third of companies have appointed a senior executive responsible for social media company-wide. Respondents identified soft factors like adaptability, clear goals, and supportive culture as more critical to social media success than hard factors like dedicated budgets or a head of social media.
The document discusses the benefits of exercise for both physical and mental health. Regular exercise can improve cardiovascular health, reduce symptoms of depression and anxiety, enhance mood, and boost brain function. Staying physically active helps fight diseases and conditions, increases energy levels, and promotes better quality of life.
Media analyzer article-adweek-does-sex-really-sell-2005nich_marketing
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This document summarizes the findings of a study that explored how men and women view sexually charged advertisements. The study found that:
1) Men spent more time looking at the sexual imagery in the ads, especially the breasts and body of models, while women largely avoided this imagery.
2) For sexual ads, men had better recall of the brand/product compared to women. The sexual imagery seemed to distract attention away from the actual ad communication for both men and women.
3) However, women responded more positively to a sexual cigarette ad compared to other categories, possibly because it featured an old pin-up style drawing rather than a modern photograph.
An SMMP can help organizations more effectively manage social media initiatives. SMMPs integrate with social media services like Facebook, Twitter and LinkedIn to provide tools for account management, responding to customers, and analytics. Without an SMMP, social media management is more time-consuming and less strategic. The document evaluates various SMMP vendors that can help organizations better leverage social media.
The document contains quotes from Bill Bernbach, a pioneering advertising executive, about creativity in advertising. Some key themes expressed are:
- Creativity should result in greater sales and economic benefits for clients.
- How an idea is conveyed is as important as what is said, to make an impression and get attention.
- Formulas and past research should not constrain creativity; fresh ideas are needed.
- Understanding human nature and what motivates people is key to effective communication.
- Artistry and original talent are practical tools that can differentiate advertising from other messages.
This document outlines 18 use cases for social CRM, which is an approach to relationship management that utilizes social media and online conversations to engage customers. It discusses how customers have increasingly adopted social technologies and moved conversations online, leaving companies struggling to keep up. Social CRM can help by connecting business units to social conversations in real-time through enterprise software. The 18 use cases are organized into 7 categories: social customer insights, social marketing, social sales, social support/service, social innovation, collaboration, and seamless customer experience. Implementing social CRM brings social networks back into existing CRM systems to enhance customer relationships.