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Markting Plan Presentation For MBA .pptx

Executive summary
We are WICHEY, The best app for selecting
your lovely ingredients to eat your favorite
sandwich in a few minutes by selecting the
items from your home to receive the hot, juicy,
and tasty sandwich from our mouse watering
items (Smashed burger, Crispy chicken,
yummy sauces our plan is Expanding by open
offline restaurant to increase the market share
and let our customer try this experience in our
place .

Executive summary
This document was prepared to explore the application of Wichey It aims
to propose measures to increase market share.
Wichey Restaurant different from its competitors in the unique
experience for customers, as they prepare their own meal themselves and can
name it.
Wichey should use the concept of comprehensive marketing (study
market needs and competitors’ offers, providing the required products, and
planning a marketing strategy and monitoring the implementation of the plan).
Wichey should follow a more balanced marketing strategy focusing on
all brands not just new ones. Finally, Wichey has to direct marketing activities
towards achieving the company’s strategy

Situation overview
The company operates in Egypt starting in 2022. Published
statistics It indicates that Egypt offers a strong market
offering, with a large number of products to address the
market has a favorable background for the consumption of
food and beverages at affordable prices.
Market Analysts attributed this to:
Changing lifestyles and consumer habits in Egypt .
They expect a continued increase in demand for fast food
Products. In addition, more than 50% of the population
is under 24 years of age which is the prime age for food
and beverages consumption.

Market Trends
The majority of Egyptians are low- and middle-
income consumers with vibrant
But price-sensitive consumption patterns.
Rapid urbanization has seen income
Levels rise and buying habits change. Today,
most consumers consider affordable food and
beverages restaurants .
Wichey is in the process of competing in food and
beverage market by opening offline branch
So that the company can spread, acquire new
customers, and increase its income and value .

Goal
The monetary goal is the first target for any business ,
The biggest goal for Wichey Restaurant is to make the brand
name in the memory of all its customers, linked to a beautiful
memory and a wonderful family experience by meeting the
physiological needs of all customers of all ages. Everyone who
wants to make beautiful memories in preparing food. Our
goal is to be his first choice.
The experience will be wonderful in all its steps, from
choosing the items to preparing the food to naming the food
after the person you love and putting it on the menu for a
week.
Build physical relationship between the customer and the
brand by making the place suitable for youth and families to
spend their time in restaurant and customize their food by
making kids area and work station in the restaurant .
Trying to make prices more suitable to compete our
competitors and make it our strength point beside the good
quality

Goal
The strategic goal is not growth only ,we need to scale and start B2B by branding the
companies that not in food industry field by labelling and packaging the food with company
name .
Performance Benchmarks : we expect the sales will increase by 10
% in the first year with 1 branch , by the end of the second year the sales targeted to
increase by 45% with this strategic goal .

Strategy
Wichey 3 Main consumer sectors
Different age groups (demographic) and (urban
social classes). With the main focus
Above children between the ages of 5 and 14 years,
who represent 31% of the population, who want to
have the experience of making their favorite food
themselves
the ages of 15 and 35 years. They are the 20% of
the population who are in the teenage stage and
definitely want to go through the experience of
naming food after someone you love.
The last group is the group of 36-50 years old, and
they are the other direct group that wants to fulfill
the desires of their children and share this beautiful
appointment with them, beautiful is the witness to
these beautiful memories of making food together.
There is no fixed price for food of various specialties,
as most categories can allocate it to these items .

Dealing with trusted and well-known
brands to supply the materials which will
be known to the customers to fulfil his
need and enjoying the experience of
making his own meal to satisfy the need
of customization and to personalized to
build long term relation between the
brand and the customer so we have to
deal with the collaborators with B2C
background to make it easier to reach the
customers.
Collaborators

Competition
1- unique experience
2- personalization
3- branding your choice
4- interesting way to
order

Company
 The most important resource for Wichey
Restaurant is the idea. Some people can risk
money and time for a unique experience or
enjoyable family time, and this is what Wichey
Restaurant provides.
 The Wichey application received a very high
rating, which made it one of the favorite
choices for most families in the city of
Alexandria, as it is an easy and simple solution
that meets most markets.
 The Wichey staff is distinguished by being
one of the most important resources of the
restaurant, as it provides the required
support to customers with all comfort.

ValueProposition
Wichey Restaurant targets to
provide optimal value through
long-term cooperation with
well- known collaborators in
the purchasing market to
share good offers and
experience with our clients, the
customer who experiences
exclusivity and reasonable
price and trust the
long-term relationship with
collaborators. The long will be
long term customers, that brand
the name of the restaurant and
increase the profit.

Tactics
Company’s product and service : company will
provide full experience by let consumer customize
their food and beverages With high quality and
reasonable prices and the restaurant contains kids
area to be suitable for families
Offering brand : once the consumer reach to
specific number points gain a promo code which can
be shared with friends and family to enjoying offers
of restaurants
Offering price and incentive: our company provide
compo meals instead of buying many items
separated this combo meal saves money for
consumer also our company makes offers in
weekends and official holidays and events and
Ramadan also providing family meal and friends
meal .

Communication
1purchasing team : responsible for contacting
the collaborators to achieve the best deals with
the well known brands to get the promised
experience and quality .
social media team : responsible for sharing
the offers and simple gifts to manage
reaching the largest no our targeted segment
.
Distribution :
hiring experienced delivery men to ensure
delivering orders hot, not damaged and full
orders without missing .

Implementation
 We will develop offering our product by
making points system that will record
how many people order your Own pizza
that will reflect to the customer record in
the system.
 Giving application feed back massage
that your branded order ordered for
 many time that give you price discount.
The commercial deployment Will be the
main event
we will invite the most friendly bloggers in
Alexandria like Mon3esh with his family to
join us and make his own meal and brand
his order for a month

Controlling
-to make it sure that the incoming goods
for the client are meeting the standards
we promised the client
-the final product meets the expectations of
the client and to match the experience
-Also an external auditor will audit the
whole cycle to make sure that the quality
of the product
-analyzing the profit margins and market
share also for the sales analysis , sales
growth and sales volume

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Markting Plan Presentation For MBA .pptx

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