Marrying design and business
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Ever wonder what constitutes "good design" in a business sense? This presentation talks about what how companies should evaluate design, making sure it is serving the audience's needs.
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Marrying design and business
- 1. Engaging Your Customers Online by Leon (C.K.) Leong Marrying Design & Business 30 July 2010
- 3. Web Designer Depot Who does not know this site?
- 4. What¡¯s the differences between art and design Q1 http://www.webdesignerdepot.com/2009/09/the-difference-between-art-and-design/
- 7. In project management, it¡¯s well-known that there are constant disagreements between the various roles (Coming from a Techsailor context¡ Sales, Account Manager, Project Manager, Design and Technical)
- 8. Daily chronicles of a project team¡ Note: This is just a hypothetical scenario. The actors ¡°involved¡± are just arbitrarily protagonists. Fisher ¨C Project Manager, Ashley ¨C Designer, Leon ¨C Account Manager Fisher: Ash, the front page needs to be an overview of the whole site¡ Can you add in boxes for latest news, events and promotions? Ashley: I disagree; that would make the look and feel of the front page too complex and cluttered¡ it¡¯s bad coming from a design stand point¡ Fisher: The client¡¯s business is very much online so we need to showcase what¡¯s available to the users in a birds eye view¡ Ashley: Can we just show case one of each of the latest items so that the site does not get too crowded? Leon: Hey guys, can I ask in the first place who are the target audiences? And what¡¯s of value to them?
- 9. We¡¯re all driven by our individual¡ MINDSETS
- 10. Let¡¯s take a step back and look at the ¡°spectators¡±¡.
- 11. What¡¯s the purpose of a design Q2
- 13. Market/Sell Educate Prompt-to-action Q2 Communicate Prompt-to-action User Experience Analytics
- 14. Adobe¡¯s Model Source: http://www.zdnet.com/blog/saas/adobe-ties-web-design-to-business-results/871
- 18. Market/Sell Marry vision with audience Execution: Effective marketing taglines and media based on Vision/positioning and target audiences, Targeted Messages and Links Educate Availability of and easy access to information Execution: Effective information architecture for the contents and ease of navigation website wide Prompt-to-Action Motivate to do something Execution: ¡°BIG RED BUTTONS!¡±, Contact Us manifestations Analytics Derive actionable insights arketing
- 20. Yet another REAL Techsailor ±ð³æ²¹³¾±è±ô±ð¡
- 23. Twitter button Facebook button Twitter feed box Youtube Embedding Facebook Widgets/Badges LinkedIn Widgets Addthis / Sharethis DISQUS commentary Flickr photo stream Facebook Connect etc¡ Social
- 24. That is¡ Online Customer Engagement -fin- ?
- 25. Thank you Singapore 156 Macpherson Road, #08-01, Singapore 348528 Tel: +65 6748 8522 Fax: +65 6836 4963 Malaysia Lot 2-1A, Support Services, Technology Park Malaysia, Lebuhraya Puchong-Sg. Besi, Bukit Jalil, 57000 Kuala Lumpur, Malaysia. Tel: +60 38994 1750 / 1751 Fax: +60 32297 5390 China Öйú¹ã¶«Ê¡¹ãÖÝÊÐÌìºÓÇø»ÆÆÒ´óµÀÖÐ 207 ºÅº£¾°»¨Ô° C ¶° 1801 Óʱࣺ 510665 µç»° : +86 020 8567 0704 ´«Õæ : +86 020 8567 0704 Email : info@techsailor.com Website : http://www.techsailor.com
Editor's Notes
- #2: Hi, I¡¯m Leon (C.K.) Leong from Techsailor Group. Today, we¡¯ll be talking about how design and business should go hand-in-hand.
- #3: How close should design and business be integrated? As close as a newly-wedded couple!
- #4: Web Designer Depot posed a very interesting question.
- #5: First question: What¡¯s the difference between art and design?
- #6: The difference between art & design: Good art is interpreted, good design is understood.
- #7: The difference between art & design: good art sends a different message to everyone, good design sends the same message to everyone.
- #8: In project management, it¡¯s well-known that there are constant disagreements between the various roles.
- #9: Daily chronicles of a project team¡
- #10: We¡¯re all driven by our individual mindsets.
- #11: Let¡¯s take a step back and look at the ¡°spectators¡±¡.
- #12: Second question: What¡¯s the purpose of a design?
- #13: To communicate and prompt-to-action
- #14: Here¡¯s what a user experience cycle look like.
- #15: An example of Adobe¡¯s Model¡
- #16: Here¡¯s a REAL Techsailor ±ð³æ²¹³¾±è±ô±ð¡
- #17: Do you see the difference before¡.
- #18: ¡ and after?
- #19: Market/Sell - Marry vision with audience Execution: Effective marketing taglines and media based on Vision/positioning and target audiences, Targeted Messages and Links Educate Availability of and easy access to information Execution: Effective information architecture for the contents and ease of navigation website wide Prompt-to-Action Motivate to do something Execution: ¡°BIG RED BUTTONS!¡±, Contact Us manifestations Analytics Derive actionable insights But this is still largely Marketing.
- #20: But what about¡ Social!!!
- #21: Yet another REAL Techsailor example
- #22: Do you see the difference in engagement level between this design¡.
- #23: ¡ and this design?
- #24: There are many different ways of implementing more social elements to a site. These are but just some examples.
- #25: That is Online Customer Engagement
- #26: Thank you. We hope you find this helpful. If you have any more questions, do not hesitate to contact us!