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Your Digital Dictionary: G-H

The Mars Agency
The Mars Agency

Welcome to our weekly installment of the MARS A-Z of Digital Shopper Marketing. This week we feature terms beginning with G and H. Let us know what you think.

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Welcome, one and all, to the MARS A-Z of Digital Shopper Marketing.Now, the world of digital is always brimming with new and confusing terminology, and it can be difficult to stay up-to-date.Our weeklyglossary will keep you right on top of the key terms that you need to know, and this week we cover the big, bad digi-buzzwords beginning with G-H
Geo-targeting Also known as geo-locating. It is used to allow you to see where your visitors come from and to give them specific information that is relevant to them based on their location. GIF GIS Image Graceful Degradation Graphics Interchange Format. A GIF is an 8-bit-per-pixel bitmap image format using a palette of up to 256 distinct colors. GIFs allow images to be reduced without degrading their quality. A Geographic Information Systems image. An information type that bridges the gap between physical terrain and a fully integrated digital map of the chosen area - a digital overlay to a satellite image. The compatibility of a website with newer browsers and older browsers. It also applies to ensuring that if one small part of the site doesnt work on a browser, the whole site doesnt crash, too.
Your Digital Dictionary: G-H
Hard Bounce The term hard bounce describesan e-mail communication failure orbouncedue to an undeviating reason like a non-existent address, for example. Heat Mapping Hidden Text Hit A data visualization tool that shows levels of activity on a web page in different colors. Reds and yellows show the areas of the most activity, and blues and violets show the least. Keywordsare the same color as the pages background, so they are invisible. Search enginesarent fooled by this sneaky technique, though, and sites are penalized for it. A hit (digital, not physical)is often mistaken for a measure ofpopularity, but it is a request from a users browser/serverto view a certain page, file or image.
Host HTML HTTP Hyperlink An Internet hosting service or host,is a service that runs Internet servers, allowing usto offer our content to the Internet. There are various levels of service and various kinds of services offered. Hypertext Markup Language. This is the language read by web browsers. Certain HTML tagsare used to structure information and features within a web page.HTML e-mails usually contain graphics. Hypertext Transfer Protocol is a communications protocol for the transfer of information on the Internet. Itprovides a way for us to publish and retrieve URLs or hypertextpages over the Internet. A hyperlink is a reference or navigation element in a document, usually like this,to another section of the same document or to another document that may be on or part of a (different) domain, i.e., a URL for a website.
Copyright息 2014 MARS Advertising Inc. All rights reserved

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Your Digital Dictionary: G-H

  • 1. Welcome, one and all, to the MARS A-Z of Digital Shopper Marketing.Now, the world of digital is always brimming with new and confusing terminology, and it can be difficult to stay up-to-date.Our weeklyglossary will keep you right on top of the key terms that you need to know, and this week we cover the big, bad digi-buzzwords beginning with G-H
  • 2. Geo-targeting Also known as geo-locating. It is used to allow you to see where your visitors come from and to give them specific information that is relevant to them based on their location. GIF GIS Image Graceful Degradation Graphics Interchange Format. A GIF is an 8-bit-per-pixel bitmap image format using a palette of up to 256 distinct colors. GIFs allow images to be reduced without degrading their quality. A Geographic Information Systems image. An information type that bridges the gap between physical terrain and a fully integrated digital map of the chosen area - a digital overlay to a satellite image. The compatibility of a website with newer browsers and older browsers. It also applies to ensuring that if one small part of the site doesnt work on a browser, the whole site doesnt crash, too.
  • 4. Hard Bounce The term hard bounce describesan e-mail communication failure orbouncedue to an undeviating reason like a non-existent address, for example. Heat Mapping Hidden Text Hit A data visualization tool that shows levels of activity on a web page in different colors. Reds and yellows show the areas of the most activity, and blues and violets show the least. Keywordsare the same color as the pages background, so they are invisible. Search enginesarent fooled by this sneaky technique, though, and sites are penalized for it. A hit (digital, not physical)is often mistaken for a measure ofpopularity, but it is a request from a users browser/serverto view a certain page, file or image.
  • 5. Host HTML HTTP Hyperlink An Internet hosting service or host,is a service that runs Internet servers, allowing usto offer our content to the Internet. There are various levels of service and various kinds of services offered. Hypertext Markup Language. This is the language read by web browsers. Certain HTML tagsare used to structure information and features within a web page.HTML e-mails usually contain graphics. Hypertext Transfer Protocol is a communications protocol for the transfer of information on the Internet. Itprovides a way for us to publish and retrieve URLs or hypertextpages over the Internet. A hyperlink is a reference or navigation element in a document, usually like this,to another section of the same document or to another document that may be on or part of a (different) domain, i.e., a URL for a website.
  • 6. Copyright息 2014 MARS Advertising Inc. All rights reserved