The 3 Keys of Shareable Social Content (A Case Study)
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This presentation outlines 3 keys of shareable social media content that can increase the likelihood of your social marketing going viral and can magnify the results of your campaigns. The presentation was given by Daniel Russell (the Founder of Attentiv and the Digital Marketing Manager at Go Fish Digital) during the Social Media Panel at the Mid-Atlantic Small Business Summit 2015 in DC.
The 3 Keys of Shareable Social Content (A Case Study)
- 1. 280k visitors, 644 links and an LA Radio ShowA Case Study
- 2. 1. Test Channels 2. High Value Content 3. Amplify Opportunities 3 Focuses
- 4. ≒ Match target market with the right social platforms ≒ Cultivate a get the ball rolling base ≒ Test out different genres of content
- 8. ≒ Focus on your best channel ≒ Make content shareable or viral ready ≒ Promote content on non- social forums
- 13. ≒ Assume people are bad at promoting their content ≒ Apply your channel strategies to outside content ≒ Make their message shareable
- 14. !Our launch story was featured on the front page
- 15. !Reporter contacted me offering to cover Attentiv in the future
- 16. !We kept the ball rolling as long as we could
- 17. - Test and pick the best channels - High-value shareable content - Amplify, keep the ball rolling Takeaways