Mashing Up Japan
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The document discusses content creation processes and mashups/remixes. The cultural industry's process is high cost and low frequency, promoting mainstream ideas, while the "mob's" process on the internet is low cost and high frequency, promoting subcultures. Mashups combine disparate concepts, like anime with Western music. Nyan Cat is analyzed as a case study, originating from a simple image that was remixed with a song and spread widely online in many variations, blurring notions of authorship and cultural identity over time.
Mashing Up Japan
- 1. Mashing up Japan Remixing, Authorship and Cultural Origin Monday, December 12, 11
- 2. The Culture Industry’s content creation process Only some can contribute Expensive Slow High Risk, High Reward Recycles successful ideas, with little variation Promotes mainstream ideas Other areas of life have this mechanism, such as cancer research. Monday, December 12, 11
- 3. The Mob’s content creation process Possible because of rise of internet and desktop publishing Anybody can contribute Fast, highly iterative Low Risk, Low reward Explores obscure realms Promotes subculture Monday, December 12, 11
- 4. Content creation feedback loop Public Concept Production Reaction Cultural Industry: The Mob: High Cost, Low Frequency Low Cost, High Frequency High Quality, Narrow Unlimited Scope, Lower Scope Quality Predictable Practically Random Monday, December 12, 11
- 5. Mob method promotes Mashups and Remixes Murakami: Super?at Manifesto Mashups: Combining ideas Remixing: modifying an existing idea Monday, December 12, 11
- 6. Mashups Putting two (or more) possibly disparate concepts together A large trend: combining something Japanese with something Western AMV: Anime Music Video Mashing up anime video clips with a wide variety of music Done by fans, not producers Monday, December 12, 11
- 7. Ghostface Killah + Speed Racer Monday, December 12, 11
- 8. The Melancholy of Haruhi Suzumiya + The White Stripes Monday, December 12, 11
- 9. Dubstep + Anything Monday, December 12, 11
- 10. Dubstep + Anything Monday, December 12, 11
- 11. Kirby + Snoop Dog Monday, December 12, 11
- 12. Nyan Cat A case study in mashup and remixing Monday, December 12, 11
- 13. ... is a mashup Monday, December 12, 11
- 14. Kids react to Nyan Cat Monday, December 12, 11
- 15. Nyan Cat’s origin Original image made by Chris Torres from LOL_Comics on April 2nd Combined two different requests, one for a cat, one for a poptart Later created animated sprite 3 days later, YouTube user saraj00n uploads video adding Hatsune Miku song from Nico Nico Douga Monday, December 12, 11
- 16. Original Miku Song Monday, December 12, 11
- 17. Nyan Cat Monday, December 12, 11
- 18. Smooth Jazz Nyan Cat Monday, December 12, 11
- 19. Indian Dance Monday, December 12, 11
- 21. Mexican Nyan Cat Monday, December 12, 11
- 22. Nyan Cat at MIT Monday, December 12, 11
- 23. Nyan Cat at MIT Monday, December 12, 11
- 24. Authorship and Cultural Origin Authorship: As a meme spreads, its authorship gets diluted. Meme authors aren’t generally known. What’s Nyan Cat’s Cultural identity? Is it American? What would a person who doesn’t know the back story say? Mimi Ito: Otaku fandom activities are losing their localization to Japan. Monday, December 12, 11