This document outlines three propositions for Mass co Media to reach customers through digital advertising in India. Proposition 1 involves cost-per-lead advertising on Facebook at Rs. 140 per lead. Proposition 2 involves Facebook stamp ads directing users to Mass co Media's website. Proposition 3 involves pre-roll video ads on Facebook targeting ages 15-55 to provide information about educational institutes. The benefits highlighted are gaining a first mover advantage through digital expansion into new markets and generating inquiries in a low-cost, immediate manner.