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Mass Communication Webpage Analysis

Noora Al Qassimi
Noora Al Qassimi

The document provides recommendations to improve the Mass Communication department's website and social media presence. It suggests using Facebook and Twitter to allow students to interact and share information about upcoming events. It also recommends adding an FAQs page to answer common questions, and chatrooms for international students to communicate. Blogs and YouTube could help add credibility and showcase department events. The website colors are pleasant but it lacks updated contact information and faculty profiles, and some links are broken. Overall the website does not adequately represent the creative mass communication major.

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Jawaher Al Suwaidi Sharina Lootah Sara Al Uraifi Daniya Al Dryaan Noora Al Qassimi www.aus.edu/cas/masscom
Information Index
Interactivity Index
Networking Index
FAB Matrix
Recommendations The traditional forms of interactive communication are available however the department should improve their social networking skills on websites such as Facebook and Twitter. Facebook could help by having all of the MCM majors interact with one another in addition to informing prospective students about the features, attributes, and benefits of the MCM department. Twitter would help the MCM department update students and faculty about upcoming events and lectures hosted by the MCM department.
Recommendations By creating a FAQs page , the MCM department could limit the amount of trouble prospective students go through to find answers about the department. FAQs could answer questions about the facilities, the professors and the major itself. Chatrooms would offer international students an opportunity to communicate with AUS students and faculty members within the MCM department.
Recommendations Blogs and Youtube accounts could help add credibility and help prospective students visualize the events that go on within the department. Update information on the website.
Feng Shui The colors of the website, maroon and beige , is consistent with the AUS logo. The colors, maroon and beige , are warm and therefore are pleasing to the eyes , which makes it welcoming for the viewers. These two colors combine two contrasting feelings; both the feeling of excitement and calmness . This makes it more effective.
Feng Shui The tabs at the top and on the left corner of the website make it very easy for the viewers to navigate through the website. It also shows a clear title for each tab, which minimizes the confusion and breaks through the clutter.
Feng Shui The footer at the end of the website shows contact information of AUS, however, it doesnt include the MCM departments contact information. This makes it difficult and confusing for those who want to directly contact someone at the MCM department . The news under News & Events tab is not updated and should be update regularly especially for anyone who is seeking of getting information about MCM.
Feng Shui Also, the Faculty Profile should be updated since the Head of the Mass Communication Department has been changed. The application to the MCM program under Forms and Applications links to a webpage that isnt available .
Feng Shui Even though the look of the website is consistent with the AUS logo, it doesnt represent the MCM department. Each department should have a page that represents it and this website doesnt provide that. Since MCM is a creative major, the webpage should be creative as well . Finally, most of the information on the website is not updated and wrong so this should also be fixed.
THANK YOU!

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Mass Communication Webpage Analysis

  • 1. Jawaher Al Suwaidi Sharina Lootah Sara Al Uraifi Daniya Al Dryaan Noora Al Qassimi www.aus.edu/cas/masscom
  • 6. Recommendations The traditional forms of interactive communication are available however the department should improve their social networking skills on websites such as Facebook and Twitter. Facebook could help by having all of the MCM majors interact with one another in addition to informing prospective students about the features, attributes, and benefits of the MCM department. Twitter would help the MCM department update students and faculty about upcoming events and lectures hosted by the MCM department.
  • 7. Recommendations By creating a FAQs page , the MCM department could limit the amount of trouble prospective students go through to find answers about the department. FAQs could answer questions about the facilities, the professors and the major itself. Chatrooms would offer international students an opportunity to communicate with AUS students and faculty members within the MCM department.
  • 8. Recommendations Blogs and Youtube accounts could help add credibility and help prospective students visualize the events that go on within the department. Update information on the website.
  • 9. Feng Shui The colors of the website, maroon and beige , is consistent with the AUS logo. The colors, maroon and beige , are warm and therefore are pleasing to the eyes , which makes it welcoming for the viewers. These two colors combine two contrasting feelings; both the feeling of excitement and calmness . This makes it more effective.
  • 10. Feng Shui The tabs at the top and on the left corner of the website make it very easy for the viewers to navigate through the website. It also shows a clear title for each tab, which minimizes the confusion and breaks through the clutter.
  • 11. Feng Shui The footer at the end of the website shows contact information of AUS, however, it doesnt include the MCM departments contact information. This makes it difficult and confusing for those who want to directly contact someone at the MCM department . The news under News & Events tab is not updated and should be update regularly especially for anyone who is seeking of getting information about MCM.
  • 12. Feng Shui Also, the Faculty Profile should be updated since the Head of the Mass Communication Department has been changed. The application to the MCM program under Forms and Applications links to a webpage that isnt available .
  • 13. Feng Shui Even though the look of the website is consistent with the AUS logo, it doesnt represent the MCM department. Each department should have a page that represents it and this website doesnt provide that. Since MCM is a creative major, the webpage should be creative as well . Finally, most of the information on the website is not updated and wrong so this should also be fixed.