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MASSDOT DEVELOPERS
      Chris Dempsey and Joshua Robin
 Massachusetts Department of Transportation
WHY IS IT SO EASY TO FIND
       WEATHER AND TRAFFIC REPORTS




1/29/2010 10:31 AM                    2
BUT SO HARD TO FIND TRANSIT
                   INFORMATION?




1/29/2010 10:31 AM                         3
TWO THEORIES




1/29/2010 10:31 AM                  4
THEORY #1  NO DEMAND




1/29/2010 10:31 AM                           5
Where is the
              Wheres the
               #%*(#&$
              Green Line?
                 train?




1/29/2010 10:31 AM           6
THEORY #2  NO SUPPLY




1/29/2010 10:31 AM                           7
SO, WHATS DIFFERENT?




1/29/2010 10:31 AM                           8
TRAFFIC AND WEATHER
                     INFORMATION ARE OPEN




1/29/2010 10:31 AM                            9
AS A RESULT, DRIVERS
HAVE LOTS OF CHOICES
TRANSIT INFORMATION WAS CLOSED




1/29/2010 10:31 AM                   11
T RIDERS HAD JUST ONE CHOICE FOR
          MBTA INFORMATION: THE T




1/29/2010 10:31 AM                      12
SO, WE DECIDED TO MAKE MBTA
                INFORMATION OPEN




1/29/2010 10:31 AM                       13
IN SEPTEMBER 2009, THE MBTA MADE
     BASIC TRIP PLANNING DATA OPEN




1/29/2010 10:31 AM                   14
BY NOVEMBER, THERE WERE 6
          INNOVATIVE APPLICATIONS BUILT
                 WITH MBTA DATA




1/29/2010 10:31 AM                        15
1/29/2010 10:31 AM   16
WHAT ABOUT REAL-TIME DATA?




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TRADITIONAL MODEL




First, (1) Countdown Signs
                Then, (2) Web and Phone Distribution


                                       Then, Maybe, (3) Share with Others
WHAT IF WE RE-THOUGHT THIS?
COULD WE MAKE MBTA BUS
                 LOCATION INFORMATION




1/29/2010 10:31 AM                       20
AS EASY FOR OUR RIDERS TO FIND
       AS THE CURRENT TEMPERATURE?




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IMPOSSIBLE, RIGHT?




1/29/2010 10:31 AM                        22
ON NOVEMBER 14th, AS PART OF A
           TRIAL PROGRAM, THE MBTA
          RELEASED A REAL-TIME DATA
            FEED FOR FIVE BUS LINES




1/29/2010 10:31 AM                       23
WITHIN ONE HOUR




1/29/2010 10:31 AM                      24
WITHIN ONE HOUR
A developer integrated the trial data into Google Earth to
show the real-time locations of the buses:




1/29/2010 10:31 AM                                           25
WITHIN TWO DAYS
A developer integrated the trial data into a free, easily-
accessible web page, where T riders can track the buses
from any internet-accessible computer:




                     http://mbta-bus.appspot.com


1/29/2010 10:31 AM                                           26
WITHIN ONE WEEK
A developer built a desktop application that displays the
countdown information for the riders favorite stop:




                     http://www.wirelust.com


1/29/2010 10:31 AM                                          27
WITHIN TWO WEEKS
A developer built a simple web application that displays the
bus countdown information without the need for a map:




                     http://www.clickteam.info/davidn/mbta/mbtabuses.php
1/29/2010 10:31 AM                                                         28
WITHIN ONE MONTH
A developer built an LED sign that shows real-time bus
countdown information on Centre Street in Jamaica Plain:




1/29/2010 10:31 AM                                         29
WITHIN FIVE WEEKS
A developer built iPhone and Android apps that integrate the
real-time trial data. The apps cost just 99 cents:




1/29/2010 10:31 AM          DRAFT                          30
WITHIN SEVEN WEEKS
A developer built a system that delivers the real-time data to
any phone, mobile or landline:
                                   *




                                    *Try if for yourself by dialing 617-213-0911
                                           Use stop code (0330) or (0085)

1/29/2010 10:31 AM                                                                 31
WITHIN EIGHT WEEKS
A developer built a system that delivers the real-time data by
text message to any mobile phone:



                                    *Try if for yourself by texting 617.299.6591
                                            this message: bus: 39: 51391




1/29/2010 10:31 AM                                                                 32
WITHIN EIGHT WEEKS
Developers launched more apps included free applications:




1/29/2010 10:31 AM                                          33
AND PEOPLE NOTICED:
These apps received positive press from:




1/29/2010 10:31 AM                         34
WITH THOSE RESULTS*
                     FOR JUST FIVE BUS LINES
                       IN SEVEN WEEKS




                                      *ALL AT NO COST TO THE MBTA

1/29/2010 10:31 AM                                                  35
WHAT MIGHT DEVELOPERS
                      CREATE IF WE UNLOCK
                       LOCATION DATA FOR
                     THE ENTIRE BUS SYSTEM?




1/29/2010 10:31 AM                            36
HERES WHAT DEVELOPERS HAVE
            DONE IN OTHER PLACES:




1/29/2010 10:31 AM                     37
Baggage
                         Claim
                         Info at
                        Portland
                         Airport


         Real-Time
        Train Arrival




1/29/2010 10:31 AM                 38
Community
                     Advertisement
                      in a Chicago
                         Bakery



      Real-Time
      Bus Arrival




1/29/2010 10:31 AM                   39
$130
                                                   Sony
                                                Bluetooth
                                                Wristwatch
            Real-Time
            Bus Arrival




                          *YES, THIS REALLY EXISTS IN SAN FRANCISCO
1/29/2010 10:31 AM                                                    40
HOW DO WE GET THERE?




1/29/2010 10:31 AM                          41
MIT C4FCM/MBTA HACKATHON




1/29/2010 10:31 AM                     42
TOGETHER, LETS DEMONSTRATE
THE POTENTIAL OF OPENING UP FULL
   SYSTEM BUS LOCATION DATA
GOALS
LED SIGNS
MBTA REAL-TIME
   WATCH
WHAT ELSE?
http://www.mass.gov/eot/developers
http://www.mass.gov/eot/developers

        christopher.dempsey@state.ma.us

                     joshua.robin@state.ma.us




1/29/2010 10:31 AM             DRAFT            49

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