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MASSDOT DEVELOPERS
     Chris Dempsey and Joshua Robin
Massachusetts Department of Transportation
WHY IS IT SO EASY TO FIND
           REAL-TIME WEATHER REPORTS?




3/11/2010 10:51 AM                       2
NATIONAL WEATHER SERVICE
                  INFORMATION IS OPEN




3/11/2010 10:51 AM                        3
AS A RESULT, CONSUMERS
 HAVE LOTS OF CHOICES
WHY IS IT SO DIFFICULT TO FIND OUT
     WHEN THE NEXT BUS WILL ARRIVE?




3/11/2010 10:51 AM                        5
MBTA INFORMATION WAS CLOSED




                     =
                             ONE CHOICE

3/11/2010 10:51 AM                        6
SO, IN SEPTEMBER 2009 WE DECIDED
   TO MAKE MBTA BASIC TRIP PLANNING
            INFORMATION OPEN




3/11/2010 10:51 AM                    7
BY NOVEMBER, THERE WERE SIX
          INNOVATIVE APPLICATIONS BUILT
                WITH MBTA DATA




3/11/2010 10:51 AM                        8
GREAT, BUT WHEN IS THE NEXT BUS
         ACTUALLY GOING TO SHOW UP?




3/11/2010 10:51 AM                       9
TRADITIONAL MODEL




First, (1) Countdown Signs
                Then, (2) Web and Phone Distribution


                                       Then, Maybe, (3) Share with Others
WHAT IF WE REVERSED
    THE ORDER?
COULD WE MAKE MBTA BUS LOCATION
 INFORMATION AS EASY TO FIND AS A
       WEATHER REPORT?
ON NOVEMBER 14th, AS PART OF A
           TRIAL PROGRAM, THE MBTA
          RELEASED A REAL-TIME DATA
            FEED FOR FIVE BUS LINES




3/11/2010 10:51 AM                       13
WITHIN ONE HOUR




3/11/2010 10:51 AM         DRAFT        14
WITHIN ONE HOUR
A developer integrated the trial data into Google Earth to
show the real-time locations of the buses:




3/11/2010 10:51 AM           DRAFT                           15
WITHIN TWO DAYS
A developer integrated the trial data into a free, easily-
accessible web page, where T riders can track the buses
from any internet-accessible computer:




                     http://mbta-bus.appspot.com


3/11/2010 10:51 AM              DRAFT                        16
WITHIN ONE WEEK
A developer built a desktop application that displays the
countdown information for the riders favorite stop:




                     http://www.wirelust.com


3/11/2010 10:51 AM            DRAFT                         17
WITHIN TWO WEEKS
A developer built a simple web application that displays the
bus countdown information without the need for a map:




                     http://www.clickteam.info/davidn/mbta/mbtabuses.php
3/11/2010 10:51 AM                          DRAFT                          18
WITHIN ONE MONTH
A developer built an LED sign that shows real-time bus
countdown information on Centre Street in Jamaica Plain:




3/11/2010 10:51 AM                                         19
WITHIN FIVE WEEKS
A developer built iPhone and Android apps that integrate the
real-time trial data. The apps cost just 99 cents:




3/11/2010 10:51 AM          DRAFT                          20
WITHIN SEVEN WEEKS
A developer built a system that delivers the real-time data to
any phone, mobile or landline:
                                     *




                                     *Try if for yourself by dialing 617-213-0911
                                            Use stop code (0330) or (0289)

3/11/2010 10:51 AM           DRAFT                                                  21
WITHIN EIGHT WEEKS
A developer built a system that delivers the real-time data by
text message to any mobile phone:



                                    *Try if for yourself by texting 617.299.6591
                                            this message: bus: 39: 51391




3/11/2010 10:51 AM                                                                 22
WITHIN EIGHT WEEKS
Developers launched more apps included free applications:




3/11/2010 10:51 AM                                          23
AND PEOPLE NOTICED:
These apps received positive press from:




3/11/2010 10:51 AM          DRAFT          24
WITH THOSE RESULTS*
                     FOR JUST FIVE BUS LINES
                       IN SEVEN WEEKS




                                       *ALL AT NO COST TO THE MBTA

3/11/2010 10:51 AM             DRAFT                                 25
WHAT MIGHT DEVELOPERS
                      CREATE IF WE UNLOCK
                       LOCATION DATA FOR
                     THE ENTIRE BUS SYSTEM?




3/11/2010 10:51 AM             DRAFT          26
HERES WHAT DEVELOPERS HAVE
            DONE IN OTHER PLACES:




3/11/2010 10:51 AM   DRAFT             27
Baggage
                                 Claim
                                 Info at
                                Portland
                                 Airport


         Real-Time
        Train Arrival




3/11/2010 10:51 AM      DRAFT              28
Community
                             Advertisement
                              in a Chicago
                                 Bakery



      Real-Time
      Bus Arrival




3/11/2010 10:51 AM   DRAFT                   29
$130
                                                      Sony
                                                   Bluetooth
                                                   Wristwatch
            Real-Time
            Bus Arrival




                             *YES, THIS REALLY EXISTS IN SAN FRANCISCO
3/11/2010 10:51 AM        DRAFT                                          30
WITHIN ONE YEAR WE CAN
                         MAKE MBTA BUS
                     LOCATION INFORMATION
                      AS EASY TO FIND AS THE
                     CURRENT TEMPERATURE



3/11/2010 10:51 AM             DRAFT           31
HOW DO WE GET THERE?




3/11/2010 10:51 AM            DRAFT         32
WE BUILD A SIMPLE, RELIABLE
                     INTERFACE BETWEEN THE EXISTING
                     BUS GPS SYSTEM AND 3rd PARTIES

              GPS




                                                      COMPLEX, DIVERSE,
                                                       CUSTOMER-FACING
                                                       APPLICATIONS ARE
                                                      BUILT AT NO COST TO
                                                           THE MBTA
3/11/2010 10:51 AM                  DRAFT                              33
WHY PRESENT TO TMAs?




3/11/2010 10:51 AM            DRAFT         34
SHARE THESE TOOLS
                     WITH YOUR EMPLOYEES




3/11/2010 10:51 AM           DRAFT         35
SHARE YOUR IDEAS WITH US




3/11/2010 10:51 AM         DRAFT           36
SHARE THIS STRATEGY
                 WITH YOUR STAKEHOLDERS




3/11/2010 10:51 AM         DRAFT          37
http://www.mass.gov/eot/developers
http://www.mass.gov/eot/developers

        christopher.dempsey@state.ma.us
            joshua.robin@state.ma.us

                     Twitter: @massdotdev



3/11/2010 10:51 AM           DRAFT          39

More Related Content

MassDOT Developers Presentation to the ABC TMA

  • 1. MASSDOT DEVELOPERS Chris Dempsey and Joshua Robin Massachusetts Department of Transportation
  • 2. WHY IS IT SO EASY TO FIND REAL-TIME WEATHER REPORTS? 3/11/2010 10:51 AM 2
  • 3. NATIONAL WEATHER SERVICE INFORMATION IS OPEN 3/11/2010 10:51 AM 3
  • 4. AS A RESULT, CONSUMERS HAVE LOTS OF CHOICES
  • 5. WHY IS IT SO DIFFICULT TO FIND OUT WHEN THE NEXT BUS WILL ARRIVE? 3/11/2010 10:51 AM 5
  • 6. MBTA INFORMATION WAS CLOSED = ONE CHOICE 3/11/2010 10:51 AM 6
  • 7. SO, IN SEPTEMBER 2009 WE DECIDED TO MAKE MBTA BASIC TRIP PLANNING INFORMATION OPEN 3/11/2010 10:51 AM 7
  • 8. BY NOVEMBER, THERE WERE SIX INNOVATIVE APPLICATIONS BUILT WITH MBTA DATA 3/11/2010 10:51 AM 8
  • 9. GREAT, BUT WHEN IS THE NEXT BUS ACTUALLY GOING TO SHOW UP? 3/11/2010 10:51 AM 9
  • 10. TRADITIONAL MODEL First, (1) Countdown Signs Then, (2) Web and Phone Distribution Then, Maybe, (3) Share with Others
  • 11. WHAT IF WE REVERSED THE ORDER?
  • 12. COULD WE MAKE MBTA BUS LOCATION INFORMATION AS EASY TO FIND AS A WEATHER REPORT?
  • 13. ON NOVEMBER 14th, AS PART OF A TRIAL PROGRAM, THE MBTA RELEASED A REAL-TIME DATA FEED FOR FIVE BUS LINES 3/11/2010 10:51 AM 13
  • 14. WITHIN ONE HOUR 3/11/2010 10:51 AM DRAFT 14
  • 15. WITHIN ONE HOUR A developer integrated the trial data into Google Earth to show the real-time locations of the buses: 3/11/2010 10:51 AM DRAFT 15
  • 16. WITHIN TWO DAYS A developer integrated the trial data into a free, easily- accessible web page, where T riders can track the buses from any internet-accessible computer: http://mbta-bus.appspot.com 3/11/2010 10:51 AM DRAFT 16
  • 17. WITHIN ONE WEEK A developer built a desktop application that displays the countdown information for the riders favorite stop: http://www.wirelust.com 3/11/2010 10:51 AM DRAFT 17
  • 18. WITHIN TWO WEEKS A developer built a simple web application that displays the bus countdown information without the need for a map: http://www.clickteam.info/davidn/mbta/mbtabuses.php 3/11/2010 10:51 AM DRAFT 18
  • 19. WITHIN ONE MONTH A developer built an LED sign that shows real-time bus countdown information on Centre Street in Jamaica Plain: 3/11/2010 10:51 AM 19
  • 20. WITHIN FIVE WEEKS A developer built iPhone and Android apps that integrate the real-time trial data. The apps cost just 99 cents: 3/11/2010 10:51 AM DRAFT 20
  • 21. WITHIN SEVEN WEEKS A developer built a system that delivers the real-time data to any phone, mobile or landline: * *Try if for yourself by dialing 617-213-0911 Use stop code (0330) or (0289) 3/11/2010 10:51 AM DRAFT 21
  • 22. WITHIN EIGHT WEEKS A developer built a system that delivers the real-time data by text message to any mobile phone: *Try if for yourself by texting 617.299.6591 this message: bus: 39: 51391 3/11/2010 10:51 AM 22
  • 23. WITHIN EIGHT WEEKS Developers launched more apps included free applications: 3/11/2010 10:51 AM 23
  • 24. AND PEOPLE NOTICED: These apps received positive press from: 3/11/2010 10:51 AM DRAFT 24
  • 25. WITH THOSE RESULTS* FOR JUST FIVE BUS LINES IN SEVEN WEEKS *ALL AT NO COST TO THE MBTA 3/11/2010 10:51 AM DRAFT 25
  • 26. WHAT MIGHT DEVELOPERS CREATE IF WE UNLOCK LOCATION DATA FOR THE ENTIRE BUS SYSTEM? 3/11/2010 10:51 AM DRAFT 26
  • 27. HERES WHAT DEVELOPERS HAVE DONE IN OTHER PLACES: 3/11/2010 10:51 AM DRAFT 27
  • 28. Baggage Claim Info at Portland Airport Real-Time Train Arrival 3/11/2010 10:51 AM DRAFT 28
  • 29. Community Advertisement in a Chicago Bakery Real-Time Bus Arrival 3/11/2010 10:51 AM DRAFT 29
  • 30. $130 Sony Bluetooth Wristwatch Real-Time Bus Arrival *YES, THIS REALLY EXISTS IN SAN FRANCISCO 3/11/2010 10:51 AM DRAFT 30
  • 31. WITHIN ONE YEAR WE CAN MAKE MBTA BUS LOCATION INFORMATION AS EASY TO FIND AS THE CURRENT TEMPERATURE 3/11/2010 10:51 AM DRAFT 31
  • 32. HOW DO WE GET THERE? 3/11/2010 10:51 AM DRAFT 32
  • 33. WE BUILD A SIMPLE, RELIABLE INTERFACE BETWEEN THE EXISTING BUS GPS SYSTEM AND 3rd PARTIES GPS COMPLEX, DIVERSE, CUSTOMER-FACING APPLICATIONS ARE BUILT AT NO COST TO THE MBTA 3/11/2010 10:51 AM DRAFT 33
  • 34. WHY PRESENT TO TMAs? 3/11/2010 10:51 AM DRAFT 34
  • 35. SHARE THESE TOOLS WITH YOUR EMPLOYEES 3/11/2010 10:51 AM DRAFT 35
  • 36. SHARE YOUR IDEAS WITH US 3/11/2010 10:51 AM DRAFT 36
  • 37. SHARE THIS STRATEGY WITH YOUR STAKEHOLDERS 3/11/2010 10:51 AM DRAFT 37
  • 39. http://www.mass.gov/eot/developers christopher.dempsey@state.ma.us joshua.robin@state.ma.us Twitter: @massdotdev 3/11/2010 10:51 AM DRAFT 39