The document provides details for a 30-second commercial film promoting the Masse Massage Chair. It includes the filming mission, length, equipment used, slogan, storyboard, script, casting details for the grandfather and daughter roles, environment settings, chair and clothing options, and shooting timeline. The commercial aims to give customers a warm feeling and sell the product by showing the daughter gift her father an upgraded massage chair as a way to care for him in his older age.
2. Masse Massage chair
30sec commercial film
Filming Type: Indoor Shooting Commercial
Filming Mission: Give a warm feeling to
customer , To sell product
Filming Length: 30 Second
Output Ratio: 4:3 TV commercial
Color Tone: Brilliant orange hues
Equipment:
5D mark II & III, Redrock mount, Arri Lighting system,
Kino Lighting system, sound recording system, tripod
Slogan: 恷N伉議Y麗 社繁憇圧定P
5. Script
Setting:
Beautiful living room lit by the brilliant orange hues of late afternoon.
Visual:
Grandpa (Chinese, aged, full of wisdom, mid 70s) is sitting on chair, reviewing family photos. Flash back of the good
memories on his face emotion
VO:
Daddy gave me the life I have now´
He sacrificed everything to give me principles, education, and success.
Visual:
Grandpa looks with satisfaction on college graduation photo, father/daughter photos, his daughter¨s college degree,
and finally family photos of the Daughter C now a woman with her own family and his grandchildren. Mix artful shots
of Grandpa holding the pictures with shots of the photos he gazes. Then his daughter joins him with a smile and
shows him to a direction to other part of the house.
A brand new Massage Chair in the room as a present for her dad.
VO:
It¨s time to start giving back to your parents. The New La Inspra Massage Chair.
Visual:
Woman comes in with Dad into the room, shows relationship between them and helping him while on the massage
chair. At the same time showing close-up of the new function/features of the Massage Chair.
VO:
With [features and key differentiators].
Visual:
A wider shot that covers both Woman and Grandpa enjoying the Massage Chair, and fade to white background. A
clean product shot and product name comes in, and finally the Company logo and Available at [places of purchase]
VO:
The most thoughtful gift, kindness care from family
(恷N伉議Y麗, 社繁憇圧定P)
6. Casting
Grandpa C Chinese, aged, full of wisdom, mid 70s
Paul Lo
Age : 70 years old
Height : 5¨8 ̄
Weight : 166lbs
Experience :
1.漕〃珊牟處
T
2._為耳議幻H
3.2011定販秀
為定I篶Te
k議睡定處蟹
煮e
7. Casting
Daughter - Chinese, age around mid 30s, with warm smile
Tina Pan
Age : 33 years old
Height : 5¨4 ̄
Weight : 117lbs
Experience :
1. 脂虫啀焼獣翊L
2. 臼今L~秉z
V御
3. HSK隠B瞳V
御
4. |畢眾岬麼隔繁
5. TVB箚簔赤滄
岬Z仟麼殴
8. Environment
? Normal family room indoor scene with warm
color theme, sunset light comes in from Floor-
to-ceiling windows. Fireplace, bookcase placing
1st Scene old man¨s collection. Rocking chair (please see
picture option) for starting scene where
Grandpa sitting.
? Brilliant orange color room corner to display
Masse¨s massage chair. shooting Grandpa using
2nd Scene
chair with detail function shots.
? Green screen to shooting Masse¨s massage
3rd Scene chair for final scene #13