The document contains a master budget project for Earrings Ltd. that analyzes three what-if scenarios to address seasonal fluctuations: 1) subleasing warehouse space, 2) changing ending inventory levels, and 3) making advertising a variable expense. Implementing all changes is projected to increase equity by $272,900 while keeping liabilities constant.
The document also contains a master budget project for Hillyard Company that analyzes three scenarios to address weak financials and compete in the office supplies market: 1) targeting the B2B market by cutting advertising and hiring salespeople, 2) using net 30 terms to boost revenue from collection fees, and 3) reducing borrowing costs by finding cheaper loans.
2. Earrings Ltd. Analysis
Sales revenues inconsistent due to seasonal
fluctuations
Cash borrowed to pay for these seasonal
changes
3. What-If Scenarios
1. Sublease unused warehouse space for
$4000/month
2. Change ending inventory to 60% of next
quarter to even out seasonal fluctuations
3. Change advertising to be a variable expense
of 20% of next month to increase ROI
6. Hillyard Company Analysis
Very weak bottom line numbers
Office Supplies are not a growing market so
you must compete for market share
7. Scenario 1
Go after B2B market
Cut Advertising by $20,000/month ($52,000 to
$32,000
Hire 2 full-time B2B salesmen at $4000/month
plus variable 5% sales commission
Cut fixed costs while focusing on revenue
growth
8. Scenario 2
Use Net 30 to entice early payments
Revenue boost due to 1% collection fees on
Credit
Estimated 50% pay cash and 50% pay Credit
9. Scenario 3
Reduce borrowing costs by 50%
Find bank/funding pool to give .5%/month
loans
Fed rates are very low, and our budget
estimates show our default rate risk is very
low