Master card kucni_budzet_activity_overview
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The document summarizes MasterCard's "Household Calculator" campaign in Croatia. Key activities included a household budget widget on MasterCard's site and other sites, display and contextual advertising banners promoting the widget, PR articles about money management, an online quiz on money site volim-novac.hr, and branded articles and banners on personal finance site pametnakuna.hr promoting the widget. Metrics noted a 589% increase in unique visitors to MasterCard's site. Links to the widget, microsite, and Facebook page were provided.
Master card kucni_budzet_activity_overview
- 1. MasterCard Household calculator campaign Activity overview
- 3. Unique visitors to MasterCard site Number of unique visitors to MasterCards site went up by 589%. Note: our banners did not lead to this page, this is a result of general awareness
- 4. MasterCard Household calculator widget The widget is still downloadable from: www.mckalkulator.info
- 5. PDF report generated by the widget
- 8. MasterCard widget download page
- 9. Display advertising download banners
- 10. Display advertising - download banners
- 11. Contextual advertising Xclaim Infobox
- 12. PR articles
- 13. PR articles
- 14. PR articles
- 15. Online quiz with volim-novac.hr We organized a quiz regarding money management on www.volim-novac.hr
- 16. Site branding and content (articles) negotiated with pametnakuna.hr We developed 10 articles on the portal, each one being branded specially. Also, we had a special custom banner on the Home Budget category homepage. Pametnakuna.hr also hosted our Household budget widget in their Tools section.
- 17. Site branding and content (articles) negotiated with pametnakuna.hr All 10 articles were related to budget management and education, and offered our widget as a bonus tool for helping your responsible behaviour.
- 18. Facebook page
- 19. Facebook page custom tab
- 20. Facebook ads
- 21. Social media
- 22. Twitter mentions (free )
- 23. Twitter mentions (free )
- 24. Links to creative http://mckalkulator.info/ http://www.mastercard.com/hr/personal/hr/promotions/budgetmanage ment.html http://www.facebook.com/MasterCardHrvatska#!/MasterCardHrvatska?sk =app_4949752878 http://www.facebook.com/MasterCardHrvatska