Master the art of social media
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The document provides tips for being an effective social media user. It advises to inform, entertain or assist others with valuable content; to pass the "re-share test" by creating content that others want to share; and to embrace the NPR model of high-quality, fact-checked content. Additional tips include being clever through piggybacking on existing services, sharing popular content, and using social features; being gracious by sharing others' content and giving thanks; and being organized through proper tools, calendars and consistency.
Master the art of social media
- 4. @GuyKawasaki and @PegFitzpatrick ≒ Inform, assist, or entertain Be valuable
- 8. @GuyKawasaki and @PegFitzpatrick ≒ Inform, assist, or entertain Be valuable ≒ Pass the re-share test
- 9. @GuyKawasaki and @PegFitzpatrick ≒ Inform, assist, or entertain Be valuable ≒ Pass the re-share test ≒ Embrace the NPR model
- 11. Be clever @GuyKawasaki and @PegFitzpatrick ≒ Piggyback on services (Alltop)
- 12. Be clever @GuyKawasaki and @PegFitzpatrick ≒ Piggyback on services (Alltop) ≒ Share whats already popular
- 13. Be clever @GuyKawasaki and @PegFitzpatrick ≒ Piggyback on services (Alltop) ≒ Share whats already popular ≒ Use Lists, Circles, and Communities
- 15. Be gracious ≒ Share other peoples content @GuyKawasaki and @PegFitzpatrick
- 16. Be gracious ≒ Share other peoples content @GuyKawasaki and @PegFitzpatrick ≒ Give thanks
- 17. Be gracious ≒ Share other peoples content @GuyKawasaki and @PegFitzpatrick ≒ Stay positive or stay silent ≒ Give thanks
- 19. @GuyKawasaki and @PegFitzpatrick Be organized ≒ Use the right tools
- 20. Be organized ≒ Use the right tools @GuyKawasaki and @PegFitzpatrick ≒ Create a calendar
- 21. Be organized ≒ Use the right tools @GuyKawasaki and @PegFitzpatrick ≒ Create a calendar ≒ Be consistent
- 23. Be dramatic ≒ Add visuals to each post @GuyKawasaki and @PegFitzpatrick
- 24. Be dramatic ≒ Add visuals to each post @GuyKawasaki and @PegFitzpatrick ≒ Add text on top of visuals
- 25. Be dramatic ≒ Add visuals to each post @GuyKawasaki and @PegFitzpatrick ≒ Add text on top of visuals ≒ Add user- generated content
- 27. Be optimal ≒ Perfect your avatar @GuyKawasaki and @PegFitzpatrick
- 28. Be optimal ≒ Perfect your avatar @GuyKawasaki and @PegFitzpatrick ≒ Perfect your cover
- 29. Be optimal ≒ Perfect your avatar @GuyKawasaki and @PegFitzpatrick ≒ Perfect your cover ≒ Use optimal visual sizes Twitter 1024 X 512 pixels Instagram 640 x 640 pixels Facebook 940 x 788 pixels Pinterest 735 x 1102 pixels
- 30. Be optimal ≒ Perfect your avatar @GuyKawasaki and @PegFitzpatrick ≒ Perfect your cover ≒ Use optimal visual sizes ≒ Go native
- 32. Be bold ≒ Take a stand @GuyKawasaki and @PegFitzpatrick
- 33. Be bold ≒ Take a stand @GuyKawasaki and @PegFitzpatrick ≒ Show your passions
- 34. Be bold ≒ Take a stand @GuyKawasaki and @PegFitzpatrick ≒ Show your passions ≒ Be topical and timely
- 36. Dont be clueless ≒ Dont buy fans and followers @GuyKawasaki and @PegFitzpatrick
- 37. Dont be clueless ≒ Dont buy fans and followers @GuyKawasaki and @PegFitzpatrick ≒ Dont ask for reshares
- 38. Dont be clueless ≒ Dont buy fans and followers @GuyKawasaki and @PegFitzpatrick ≒ Dont ask for reshares ≒ Dont abdicate to agencies and interns
- 40. Be active @GuyKawasaki and @PegFitzpatrick ≒ Try stuff
- 41. Be active @GuyKawasaki and @PegFitzpatrick ≒ Try stuff ≒ Repeat your tweets
- 42. Be active ≒ Try stuff @GuyKawasaki and @PegFitzpatrick ≒ Get on Pinterest ≒ Repeat your tweets
- 44. Be curious ≒ Jump on new platforms @GuyKawasaki and @PegFitzpatrick
- 45. Be curious @GuyKawasaki and @PegFitzpatrick ≒ Jump on new platforms ≒ Watch what others do
- 46. Be curious @GuyKawasaki and @PegFitzpatrick ≒ Jump on new platforms ≒ Watch what others do ≒ Go Incognito