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@lisamarienyc | LearnFromLisa.com | #AMASummit #canvalove
MASTERING THE
BRAND VISUALS
Art & Science of
with
American Marketing  
Association Leadership
Summit, Chicago IL
April 2016
Lisa Larson-Kelley
LearnfromLisa.com  
@lisamarienyc

@lisamarienyc | LearnFromLisa.com | #AMASummit #canvalove 3photo courtesy Fabian Tempel via Flickr, Creative Commons photo courtesy Martin Kraft via Flickr, Creative Commons

How about you?

4.5M
accounts

4.5M
accounts
200K
companies

4.5M
accounts
200K
companies
30M
designs

01 Social Media Success, by the numbers
02 My Secret Weapon (hint: It’s Canva)
03 Let’s create something!
04 Secret Weapon for Brands– Canva for Work
Q&A
MASTERING THE
BRAND VISUALS
Art & Science of
with

01 Social Media Success,  
by the numbers

01 Social Media Success,  
by the numbers
lisa.fyi/amasummit16

60,000x faster
The brain processes  
visual information over text
Source: 3M Corporation (via Buzzsumo / Canva webinar – The Power of Images)

This is a regular
quadrilateral, with
four equal sides and
four equal angles
(90-degree angles or
right angles)

1/10 of a second
We can understand  
a visual scene in

0
10
20
30
40
With images Without Images
Retweets
150%  
MORE
RETWEETS
+18% CLICKS
+89% FAVORITES
Add images to your tweets
With images Without images

Even better, infographics!

Photos work on Facebook, too

The golden ratio for articles – 75-100: 1
0
40
80
120
160
0-25 25-50 50-75 75-100 125-150 125-150 150-175
The golden ratio
OF IMAGES TO TEXT IN ARTICLES & BLOG POSTS
Words to Images
Shares
Source: Buzzsumo / Canva webinar – The Power of Images

Social isn’t one-size-fits-all (sorry.)

So, how do we survive
in an Insta-world?

@lisamarienyc | LearnFromLisa.com | #BYBC2016
02 My Secret Weapon:

02 Your Secret Weapon:

What is the Vision behind Canva?
Providing the world a simple new way  
to create beautiful designs

What can you do with Canva?
Choose from over one million images
Easy photo editing
Thousands of customizable layouts
Collaborate with anyone, anywhere

What can you create with Canva?
Business Proposals
Blog Graphics
Social Media
Business Cards
Presentations
Invitations

1 Million+ Stock Images

03
What do you  
want to create?

03
Your Secret Weapon
for Brands
for Work

Brand Kit
Asset Folders
Branded Templates
Team Members
Collaboration!

MYBRAINHAS
TOOMANY
TABSOPEN

Infographics
lisa.fyi/hubspot-free

Free Class
http://lisa.fyi/learn-canva-ss
http://DesignSchool.Canva.com

Thank you! : )
@lisamarienyc

@lisamarienyc
#CanvaLove
#AMAsummit

Q&A
@lisamarienyc

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Mastering the Art & Science of Brand Visuals with Canva - #AMASummit 2016

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Mastering the Art & Science of Brand Visuals with Canva - #AMASummit 2016