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AARON MULLANE                  SUSTAINABLE MATERIALISM




      Masters Thesis Presentation
Saturday, 4 September 2010
SUSTAINABLE MATERIALISM

                       You buy furniture. You tell yourself, this is the last sofa I
                         will ever need in my life. Buy the sofa, then for a couple
                        years you're satisfied that no matter what goes wrong, at
                         least you've got your sofa issue handled. Then the right
                          set of dishes. Then the perfect bed. The drapes. The rug.
                         Then you're trapped in your lovely nest, and the things
                      you used to own, now they own you. ~ Chuck Palahniuk (American freelance
                                                                           Journalist, Satirist and Novelist. b.1961)




                                      materialism: noun a tendency to consider material possessions and
                                     physical comfort as more important than spiritual values. (Definition
                                                                                      Oxford Dictionary)


Saturday, 4 September 2010
PROBLEM                                              SUSTAINABLE MATERIALISM


                               MATERIALISM
                                                         CONSUMPTION
                                 (DESIRE)


                              DESIRE OVER                      IMPRESSION   STATUS-QUO
            SOCIOLOGY           NEEDS                         MANAGEMENT
                                              MATERIALISM

                               PRODUCT                            SELF-
           CONSUMER                                             IDENTITY
                                                                               WELL-BEING
                              SYMBOLISM


                                                   +
         COLLABORATIVE        INTERACTION                        SOCIAL
           SERVICES              DESIGN      SUSTAINABILITY    INNOVATION




                      SUSTAINABLE                                   LOWER
                                    =       REFLECTION           CONSUMPTION
                      MATERIALISM


Saturday, 4 September 2010
QUESTIONS                                SUSTAINABLE MATERIALISM

      EXPLORATORY RESEARCH




           UNDERSTANDING     1. How can we design for reflection on our
           MATERIALISM
                             materialistic behaviours that are embedded in the
                             things that we own?




           APPLYING          2. How can we embed these understandings in
           UNDERSTANDING     Interaction Design based solutions, that influence
           (CONCEPTS)
                             and promote sustainable materialism?




Saturday, 4 September 2010
PARTICIPANTS                                          SUSTAINABLE MATERIALISM




       Post Doctoral                                    BA Student/writer
                               Master Student, Design
       Researcher and visual                            (sometimes mistaken for a   Student supporter
                               Consultant
       facilitator                                      street magician)




       Master student of                                                            Digital Design Engineer for
       archeology              Web Developer            School secretary            Mobile platforms




Saturday, 4 September 2010
EMPIRICAL                      SUSTAINABLE MATERIALISM
                         STAGE I




                    THINGS. PROBE

         SEMI-STRUCTURED INTERVIEW

               REFLECTION INTERVIEW




Saturday, 4 September 2010
STAGE 1              SUSTAINABLE MATERIALISM




Saturday, 4 September 2010
EMPIRICAL                                                 SUSTAINABLE MATERIALISM
                         STAGE I                                   STAGE II



                                                         SHARE

                                                                 IMPRESSIONS
                    THINGS. PROBE
                                                                                  AUDIT
         SEMI-STRUCTURED INTERVIEW
                                                                                                    SELF
                                                            SEMI-STRUCTURED INTERVIEW
               REFLECTION INTERVIEW
                                                                                             OWNERSHIP SHARING

         UNDERSTANDING MATERIALISM                           REFLECTION TECHNIQUES

     Things used to achieve                           Enhance sharing by detaching
                                                      memories
     Physical pleasure over digital
     Internal identity fight                          Sharing and the anonymous
                                                      transaction
     Multiple group association = survival
                                                      Sharing as an experience transaction
     Sustainable identity is showing off
     and expensive!                                   Formed new perspective
     "never been asked why i own these things!
     you just accept it, you don't question it...."   Prompted detachment creates
                                                      reflection


Saturday, 4 September 2010
THEMES                                                                   SUSTAINABLE MATERIALISM

                                                                                     E
                                                     Reflection on self vs.
                                                     Materialism


                                                                     SELF




                                  B
                              Memories/Experience vs.
                              Object Meaning



                                            OWNERSHIP                                SHARING
                             Accepted vs. Ideal
                             Showing-off

                             C                                                Experience vs. Identity
                                       Dont like vs. Short Term
                                       Gratification                                                    A

                                                   D



Saturday, 4 September 2010
CONCEPT WORKSHOP          SUSTAINABLE MATERIALISM




Saturday, 4 September 2010
CONCEPTS                                                           SUSTAINABLE MATERIALISM

MATERIAL                                          EXPERIENCE                       P掘檎皆永掘遺意鴛閣掘
OBJECT                                            AUGMENTED
REFLECTION                                        SHARING




       X
  INDIVIDUAL                                E    REFLECTION                        EXPERIENCES
  REFLECTION                         SELF
                                                                       SELF                             SELF
                                                 SHARING       B                   REFLECTION
                                                 NETWORK                                         B
  COMPARISON
  REFLECTION                 OWNERSHIP SHARING
                                                               OWNERSHIP SHARING   NETWORK       OWNERSHIP SHARING
                             C                   EXPERIENCE
                                                 IMPRESSIONS       D                                            A
                                 D

Saturday, 4 September 2010
CONCEPTS                                                           SUSTAINABLE MATERIALISM

MATERIAL                                          EXPERIENCE                       P掘檎皆永掘遺意鴛閣掘
OBJECT                                            AUGMENTED
REFLECTION                                        SHARING




       X
  INDIVIDUAL                                E    REFLECTION                        EXPERIENCES
  REFLECTION                         SELF
                                                                       SELF                             SELF
                                                 SHARING       B                   REFLECTION
                                                 NETWORK                                         B
  COMPARISON
  REFLECTION                 OWNERSHIP SHARING
                                                               OWNERSHIP SHARING   NETWORK       OWNERSHIP SHARING
                             C                   EXPERIENCE
                                                 IMPRESSIONS       D                                            A
                                 D

Saturday, 4 September 2010
CONCEPTS                                                           SUSTAINABLE MATERIALISM

MATERIAL                                          EXPERIENCE                       P掘檎皆永掘遺意鴛閣掘
OBJECT                                            AUGMENTED
REFLECTION                                        SHARING




       X                                                                                                   E
  INDIVIDUAL                                E    REFLECTION                        EXPERIENCES
  REFLECTION                         SELF
                                                                       SELF                             SELF
                                                 SHARING       B                   REFLECTION
                                                 NETWORK                                         B
  COMPARISON
  REFLECTION                 OWNERSHIP SHARING
                                                               OWNERSHIP SHARING   NETWORK       OWNERSHIP SHARING
                             C                   EXPERIENCE
                                                 IMPRESSIONS       D                                            A
                                 D

Saturday, 4 September 2010
CONCEPT                                                      SUSTAINABLE MATERIALISM

    P掘檎皆永掘遺意鴛閣掘
       "what did I do that made me deserve this experience?".




                                                                A service that provides individuals with selected
                                                                experiences.Experiences are selected by the
                                                                service and pushed to the user on a regular
                                                                basis. The choice of experience is based on
                                                                their purchase history, perspective account
                                                                balance, and generated profile of the user
                                                                throughout the use of the service. The
                                                                experience itself is focused on being low in
                                                                ecological footprint, while providing reflection
                                                                on the users purchasing habits.

                                     E                          Experiences: helping, understanding others, forming
 EXPERIENCES
                                                                new perspective, and activities
                              SELF
 REFLECTION                                                     purchase + experience matching = reflection
                        B
 NETWORK               OWNERSHIP SHARING                        offline + online store/financial institution integration
                                         A                      share with friend through network

Saturday, 4 September 2010
P掘檎皆永掘遺意鴛閣掘             SUSTAINABLE MATERIALISM




Saturday, 4 September 2010
CONTRIBUTION                                          SUSTAINABLE MATERIALISM


   UNDERSTANDING             1. How can we design for          exploring materialism as a
     MATERIALISM             reflection on our materialistic   designer from a non-
                             behaviours that are embedded      performative artefact nature
                             in the things that we own?
                                                               exploratory methods and
                                                               study

                                                               exploring embedding aspects
                                                               of materialism into
                                                               sustainable solutions

      APPLYING               2. How can we embed these         study themes that promote
   UNDERSTANDING             understandings in Interaction     reflection
     (CONCEPTS)              Design based solutions, that
                             influence and promote             using service design for
                                                               reflection on materialism
                             sustainable materialism?
                                                               concepts




Saturday, 4 September 2010
CONCLUSION                                       SUSTAINABLE MATERIALISM




                             LEARNINGS                FUTURE WORK

                             Difficulties eliciting   Bigger picture
                             pure? materialism      consequences

                             Playing with fire -    Further testing of
                             Impression               reflection techniques
                             Management
                                                      Further concept
                             Time factor              refinement

                             Moments of               Further exploration:
                             complexity               cultural?




Saturday, 4 September 2010
THANK YOU
                             EVERYONE!




Saturday, 4 September 2010

More Related Content

Designing for Sustainable Materialism

  • 1. AARON MULLANE SUSTAINABLE MATERIALISM Masters Thesis Presentation Saturday, 4 September 2010
  • 2. SUSTAINABLE MATERIALISM You buy furniture. You tell yourself, this is the last sofa I will ever need in my life. Buy the sofa, then for a couple years you're satisfied that no matter what goes wrong, at least you've got your sofa issue handled. Then the right set of dishes. Then the perfect bed. The drapes. The rug. Then you're trapped in your lovely nest, and the things you used to own, now they own you. ~ Chuck Palahniuk (American freelance Journalist, Satirist and Novelist. b.1961) materialism: noun a tendency to consider material possessions and physical comfort as more important than spiritual values. (Definition Oxford Dictionary) Saturday, 4 September 2010
  • 3. PROBLEM SUSTAINABLE MATERIALISM MATERIALISM CONSUMPTION (DESIRE) DESIRE OVER IMPRESSION STATUS-QUO SOCIOLOGY NEEDS MANAGEMENT MATERIALISM PRODUCT SELF- CONSUMER IDENTITY WELL-BEING SYMBOLISM + COLLABORATIVE INTERACTION SOCIAL SERVICES DESIGN SUSTAINABILITY INNOVATION SUSTAINABLE LOWER = REFLECTION CONSUMPTION MATERIALISM Saturday, 4 September 2010
  • 4. QUESTIONS SUSTAINABLE MATERIALISM EXPLORATORY RESEARCH UNDERSTANDING 1. How can we design for reflection on our MATERIALISM materialistic behaviours that are embedded in the things that we own? APPLYING 2. How can we embed these understandings in UNDERSTANDING Interaction Design based solutions, that influence (CONCEPTS) and promote sustainable materialism? Saturday, 4 September 2010
  • 5. PARTICIPANTS SUSTAINABLE MATERIALISM Post Doctoral BA Student/writer Master Student, Design Researcher and visual (sometimes mistaken for a Student supporter Consultant facilitator street magician) Master student of Digital Design Engineer for archeology Web Developer School secretary Mobile platforms Saturday, 4 September 2010
  • 6. EMPIRICAL SUSTAINABLE MATERIALISM STAGE I THINGS. PROBE SEMI-STRUCTURED INTERVIEW REFLECTION INTERVIEW Saturday, 4 September 2010
  • 7. STAGE 1 SUSTAINABLE MATERIALISM Saturday, 4 September 2010
  • 8. EMPIRICAL SUSTAINABLE MATERIALISM STAGE I STAGE II SHARE IMPRESSIONS THINGS. PROBE AUDIT SEMI-STRUCTURED INTERVIEW SELF SEMI-STRUCTURED INTERVIEW REFLECTION INTERVIEW OWNERSHIP SHARING UNDERSTANDING MATERIALISM REFLECTION TECHNIQUES Things used to achieve Enhance sharing by detaching memories Physical pleasure over digital Internal identity fight Sharing and the anonymous transaction Multiple group association = survival Sharing as an experience transaction Sustainable identity is showing off and expensive! Formed new perspective "never been asked why i own these things! you just accept it, you don't question it...." Prompted detachment creates reflection Saturday, 4 September 2010
  • 9. THEMES SUSTAINABLE MATERIALISM E Reflection on self vs. Materialism SELF B Memories/Experience vs. Object Meaning OWNERSHIP SHARING Accepted vs. Ideal Showing-off C Experience vs. Identity Dont like vs. Short Term Gratification A D Saturday, 4 September 2010
  • 10. CONCEPT WORKSHOP SUSTAINABLE MATERIALISM Saturday, 4 September 2010
  • 11. CONCEPTS SUSTAINABLE MATERIALISM MATERIAL EXPERIENCE P掘檎皆永掘遺意鴛閣掘 OBJECT AUGMENTED REFLECTION SHARING X INDIVIDUAL E REFLECTION EXPERIENCES REFLECTION SELF SELF SELF SHARING B REFLECTION NETWORK B COMPARISON REFLECTION OWNERSHIP SHARING OWNERSHIP SHARING NETWORK OWNERSHIP SHARING C EXPERIENCE IMPRESSIONS D A D Saturday, 4 September 2010
  • 12. CONCEPTS SUSTAINABLE MATERIALISM MATERIAL EXPERIENCE P掘檎皆永掘遺意鴛閣掘 OBJECT AUGMENTED REFLECTION SHARING X INDIVIDUAL E REFLECTION EXPERIENCES REFLECTION SELF SELF SELF SHARING B REFLECTION NETWORK B COMPARISON REFLECTION OWNERSHIP SHARING OWNERSHIP SHARING NETWORK OWNERSHIP SHARING C EXPERIENCE IMPRESSIONS D A D Saturday, 4 September 2010
  • 13. CONCEPTS SUSTAINABLE MATERIALISM MATERIAL EXPERIENCE P掘檎皆永掘遺意鴛閣掘 OBJECT AUGMENTED REFLECTION SHARING X E INDIVIDUAL E REFLECTION EXPERIENCES REFLECTION SELF SELF SELF SHARING B REFLECTION NETWORK B COMPARISON REFLECTION OWNERSHIP SHARING OWNERSHIP SHARING NETWORK OWNERSHIP SHARING C EXPERIENCE IMPRESSIONS D A D Saturday, 4 September 2010
  • 14. CONCEPT SUSTAINABLE MATERIALISM P掘檎皆永掘遺意鴛閣掘 "what did I do that made me deserve this experience?". A service that provides individuals with selected experiences.Experiences are selected by the service and pushed to the user on a regular basis. The choice of experience is based on their purchase history, perspective account balance, and generated profile of the user throughout the use of the service. The experience itself is focused on being low in ecological footprint, while providing reflection on the users purchasing habits. E Experiences: helping, understanding others, forming EXPERIENCES new perspective, and activities SELF REFLECTION purchase + experience matching = reflection B NETWORK OWNERSHIP SHARING offline + online store/financial institution integration A share with friend through network Saturday, 4 September 2010
  • 15. P掘檎皆永掘遺意鴛閣掘 SUSTAINABLE MATERIALISM Saturday, 4 September 2010
  • 16. CONTRIBUTION SUSTAINABLE MATERIALISM UNDERSTANDING 1. How can we design for exploring materialism as a MATERIALISM reflection on our materialistic designer from a non- behaviours that are embedded performative artefact nature in the things that we own? exploratory methods and study exploring embedding aspects of materialism into sustainable solutions APPLYING 2. How can we embed these study themes that promote UNDERSTANDING understandings in Interaction reflection (CONCEPTS) Design based solutions, that influence and promote using service design for reflection on materialism sustainable materialism? concepts Saturday, 4 September 2010
  • 17. CONCLUSION SUSTAINABLE MATERIALISM LEARNINGS FUTURE WORK Difficulties eliciting Bigger picture pure? materialism consequences Playing with fire - Further testing of Impression reflection techniques Management Further concept Time factor refinement Moments of Further exploration: complexity cultural? Saturday, 4 September 2010
  • 18. THANK YOU EVERYONE! Saturday, 4 September 2010