Math it
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This document provides a marketing plan for Maths Academy, a math tutoring center. It outlines the target market as children ages 3-12 and their parents. It then details communication tools like blogs, email newsletters, and social media. Marketing tools discussed include digital campaigns, search engine optimization, and building website traffic. The document concludes with an overview of the tutoring center's website design.
Math it
- 1. MATHS-IT Petia Koleva Aima Shaid Miren Ochoa Alexander Couclelis
- 2. INDEX INTRODUCTION TARGET MARKET COMMUNICATION TOOLS MARKETING TOOLS BUILDING TRAFFIC WEBSITE DESIGN
- 3. INTRODUCTION Product: Maths Academy (selling solutions) Price: 贈10/registration (to enhance admissions) 贈20/hour (discounts: cheaper by every hour) Place: One campus in East London (three others are opening soon) open all week days (pop-in sessions)
- 4. Target market Children of age: 3-12 (but as this age-group doesnt make its decisions on its own so we are going to consider parents in all our strategies as well) Brand personality: engaging, entertaining and professional (to match the demands of both kids and parents)
- 5. COMMUNICATION AND DIGITAL MKT TOOLS BLOGS E-NEWSLETTER ONLINE PARTNERSHIP INTERACTIVE ADDS VIRAL COMMUNICATION COMUNICATION TOOLS DIGITAL MARKETING CAMPAIGN SOCIAL NETWORKING MEDIA SEARCH ENGINE OPTIMISATION MARKETING TOOLS
- 8. LINK BUILDING AFFILIATE MARKETING ONLINE PARTNERSHIP
- 10. PASS ALONG EMAILS Users will get discount or free entrance in one of our social events for participating and passing the emails to friends YOUTUBE VIDEOS VIRAL COMMUNICATION
- 11. SALES PROMOTION (discounts, free trial, coupons) DIRECT MAIL (TELEMARKETING, POSTAL MAIL INCLUDING BROUCHURE MARKETING, SMS) WORD OF MOUTH OFFLINE COMMUNICATION
- 13. DIGITAL MARKETING CAMPAIGN Promoting the brand Maths-IT using Internet, mobile and other interactive channels. Lists will be rented from list broker Share as much as useful information as possible educating potential and current customers about the service. (Parents) Sharing useful search engine optimized content in an interactive manner to result customer interest and conversions.(The tuition centre will involve maths games to entertain with the kids and to keep their interest.)
- 14. SOCIAL NETWORKING MEDIA Twitter To share and promote the serviceIndividual blog pages Free trial , discounts , interesting statistics from press releases Offer timely discount information and coupons. ( If you sign before the end of November you will get 20% discount.) LinkedIn Build a network with the parents
- 15. SOCIAL NETWORKING MEDIA Facebook To promote the service (package deals) Encourage engagement with the clients Post professional photos of the centre Post business updates on the wall Share useful articles and links that interest the parents Building traffic using Google Analytics
- 16. SEARCH ENGINE OPTIMISATION Good digital content in order to improve the search engine rank. Individual web pages Individual blog pages Video ( Maths lesson + interview with parents that are very happy with the service) Press releases /News releases E-mail newsletter
- 17. SEARCH ENGINE OPTIMISATION Keywords Research- find out actual search engine phrases people enter into the search engines (Maths Tuition Centre in East London, Maths Academy, Tuition Centre London 3-12) Page Optimisation Keywords use in URL, Page title, Images, Body Text Links from sites with high ranking ( Education Cervices, Agencies) External links- link to sites with good quality Blogs/Articles/Newsletter E-mail Marketing- Inform clients about new offers in order to increase loyalty and referrals
- 18. BUILDING TRAFFIC
- 19. GOOGLE MAPS MATHS-IT are registered on Google Maps, so when anyone will search within the area we will appear.
- 20. GOOGLE ANALYTICS We will receive a weekly report where we can see the following information: Who is coming to our website How is coming How long they stay What are they looking for
- 21. GOOGLE KEY WORDS Based on the information from google key words, the following words are the ones that our website must include: <meta name="description" content=mathitTuition Centre...Highly qualified tutors and high quality tuition. One of the best and leading tuition centre in mathit. Provides your child with necessary education to achieve their goals."> <meta name="keywords" content=mathit tuition,tuition,tuition in mathit, child education, quality tuition, mathit tuition centre, tuition centre, tutor, maths, english, a-level tuition, three plus tuition, gcse tuition , mathit, around mathit, education in mathit, primary tuition, secondary tuition, mathit.co.uk,private tuition,maths">
- 22. Website Design
- 23. WELCOME TO .... HERE IN MATHIT, WE ARE STRIVING TO GIVE YOUR KIDS THE KIND OF SUPPORT THEY NEED TO SHINE AND REACH THEIR POTENTIAL IN MATHS. OUR FRIENDLY AND EXPERIENCED STAFF IS ALWAYS THERE TO HELP AND MOTIVATE THEM..... FEEL FREE TO BROWSE OUR WEBSITE AND IF YOU STILL WANT TO ASK ANYTHING THEN YOU ARE WELCOME TO CONTACT US THROUGH MAIL OR PHONE. OUR CONTACT DETAIL IS AVAIABLE ON CONTACT US PAGE. TESTMONIALSOUR SERVICES CONTACT USABOUT US FAQS FREE TRIAL TUTION CENTRE IN EAST LONDON JOIN US
- 24. TESTMONIALSOUR SERVICES CONTACT USABOUT US FAQS TUTION CENTRE IN EAST LONDON JOIN US CHOOSE YOU LEVEL AND CHECK YOUR SCORES ONLINE