The document presents a cipher where letters of the alphabet are assigned numeric values and added up to represent words. It finds that "hard work" equals 98%, "knowledge" equals 96%, "love" equals 54%, and "luck" equals 47%, but these do not sum to 100%. "Money" equals 72% and "leadership" equals 89%. It determines that "attitude" is the missing piece, as it equals 100%. The document conveys that having the right attitude is key to achieving one's full potential.