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Matjaz Požun

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WEBSI Spletni prvaki
WEBSI Spletni prvaki

This document discusses the branding and visual identity for the EuroBasket 2015 basketball championship hosted across four countries. It outlines changes to the tournament format and challenges in developing a unified branding approach. Concepts are presented for logos, color systems, and graphics that represent the unity of the event while highlighting each host country. Details of deliverables include brand guidelines, venue visualizations, templates and other production materials totaling over 200,000 files.

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kako postati prvak eurobasketa 2015? Matjaž Požun Starejši kreativni direktor ZADRGA
Prvenstvo sprememb • prvič na različnih lokacijah • spremenjen tekmovalni sistem • spremembe doživlja tudi FIBA (Europe) • snovanje predlogov brez znanih lokacij • spremenili smo podobo, ki je že obstajala
Matjaz Požun
FOTO: sofrep.com
izziv • kodiranje nacionalne identitete • države gostiteljice še niso izbrane • aplikativnst podobe • produkcija & implementacija
All 4 play as one Although this particular EuroBasket is played for the first time in four different countries, we have to emphasise the unity of the event. Therefore all four player figures are placed in one game, playing for the same goal - winning the cup, sharing the spirit of unity and playing as one team, nation, continent. They Play as One. 7EuroBasket2015 - CORPORATE IDENTITY PROPOSITION
Pos. 1 France Pos. 2 Germany Pos. 4 Latvia Pos. 3 Croatia Personalised logotype Colour system For better representation of the host countries we established the personalized colour system of logotypes. Each personalised logotype for the host country of the group phase has its own colour system, based on national colours. 9EuroBasket2015 - CORPORATE IDENTITY PROPOSITION
C:40 M:0 Y:0 K:100 C:0 M:0 Y:0 K:50 C:0 M:30 Y:100 K:0 C:0 M:100 Y:100 K:0 C:100 M:30 Y:0 K:0 C:100 M:0 Y:100 K:0 433 C 424 C 137 C 192 C 3005 C 355 C Process Color CMYK PRIMARY REFERENCE PMS (Pantone Matching System) EuroBasket2015
odziv! “SUPER JE! IZBRALI Smo vašo agencijo, toda, A bi LAHKO vseeno videli še kakšno rešitev?”
Matjaz Požun
Matjaz Požun
in zdaj sledi delo! vizualizacije berlin vizualizacije montpellier vizualizacije lille vodnik za medije cgp frenkie načrti dvoran cgp priročnik kalkulator testni printi navodila za branding lille
90%-100%ofmainfigureheight Primary colour background Landscape graphics Group Phase - basic principle of two colour backgrounds. The main idea is to divide the primary and secondary colour background via a main figure group where the main figure with the same color background is supported by the border figure colour. With moving the border line (along with the main figures group and border figure colour) the quantity and emphasis of the primary or secondary colour can be managed. Basically, the primary colour background should be dominant. These are the two possibilities of positioning the figures. Secondary colour background SECONDARY ELEMENTS - FORMING LANDSCAPE GRAPHICS Border figure colourMain figures Main figure cropping Main figure bottom cropping area Main figure head cropping area Ideal line Ideal line Main figures sizes: 100% 80%90%80%
Portrait graphics - basic principle of two colour backgrounds. The main idea is to divide the primary and secondary colour background via a main figure group (coast-to-coast principle). Main figures group application in the case when the main figure group can not be applied to the coast-to-coast principle (due to its size). The main French figure must be “melted” into the primary colour background via feather effect. The beginning of the feather line should be perpendicular to finger-elbow line. The same principle is applied in the case of “hard” background border when the background must be prolonged in finger-elbow line. SECONDARY ELEMENTS - FORMING PORTRAIT GRAPHICS Mainfigurecroppingarea Mainfigurecroppingarea Feather effect Finger-elbow line 90%-100%ofmainfigureheight Main Figures Primary colour background Secondary colour background Border figure colour Feather effect on blue main figure
Matjaz Požun
Matjaz Požun
Matjaz Požun
min2,3m min 6 m Stretch fabric A section 10cm Screw, Double-sided tape or any other rigid fix L-profile (white plastic) Table leg Wooden-frame (side) Wooden-frame (front) A section A section Table top Firm/rigid material 5 - 10 mm Firm/rigid material 5 - 10 mm Media tribune table electricity installment Option A Option B Not an option PVC skirt dressing, fixed with tape directly to the table top
frenkie the fireball
komunikacijski koncept in orodja apliciranje dvoran timeline projekta brief začetek prvenstva branding priročniki vizualizacije dvoran skeniranje dvoran 1 izdelava template websiprodukcija brandinga maskota izdelava cgpznana prizorišča prvenstva žreb skupin 1. rešitev koncept brandinga2. rešitev avg14 sep14 okt14 nov14 dec14 jan15 feb15 mar15 apr15 maj15 jun15 jul15 avg15 sep15 390 dnidihanja s projektom eurobasket 2015 skeniranje dvoran 2
projekt v stevilkah 2.097 produkcijskih datotek - branding 310 strani navodil (priročniki) 238 template datotek +100 produkcijskih datotek - ostalo 60 variant sponsor strip-a 42 variant logotipa +15 ekipa v agenciji (5 oblikovalcev) 5 uradnih programov (704 strani)
237,43 GB
HVALA ZA POZORNOST Matjaž Požun Starejši kreativni direktor ZADRGA

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Matjaz Požun

  • 1. kako postati prvak eurobasketa 2015? Matjaž Požun Starejši kreativni direktor ZADRGA
  • 2. Prvenstvo sprememb • prvič na različnih lokacijah • spremenjen tekmovalni sistem • spremembe doživlja tudi FIBA (Europe) • snovanje predlogov brez znanih lokacij • spremenili smo podobo, ki je že obstajala
  • 5. izziv • kodiranje nacionalne identitete • države gostiteljice še niso izbrane • aplikativnst podobe • produkcija & implementacija
  • 6. All 4 play as one Although this particular EuroBasket is played for the first time in four different countries, we have to emphasise the unity of the event. Therefore all four player figures are placed in one game, playing for the same goal - winning the cup, sharing the spirit of unity and playing as one team, nation, continent. They Play as One. 7EuroBasket2015 - CORPORATE IDENTITY PROPOSITION
  • 7. Pos. 1 France Pos. 2 Germany Pos. 4 Latvia Pos. 3 Croatia Personalised logotype Colour system For better representation of the host countries we established the personalized colour system of logotypes. Each personalised logotype for the host country of the group phase has its own colour system, based on national colours. 9EuroBasket2015 - CORPORATE IDENTITY PROPOSITION
  • 8. C:40 M:0 Y:0 K:100 C:0 M:0 Y:0 K:50 C:0 M:30 Y:100 K:0 C:0 M:100 Y:100 K:0 C:100 M:30 Y:0 K:0 C:100 M:0 Y:100 K:0 433 C 424 C 137 C 192 C 3005 C 355 C Process Color CMYK PRIMARY REFERENCE PMS (Pantone Matching System) EuroBasket2015
  • 9. odziv! “SUPER JE! IZBRALI Smo vašo agencijo, toda, A bi LAHKO vseeno videli še kakšno rešitev?”
  • 12. in zdaj sledi delo! vizualizacije berlin vizualizacije montpellier vizualizacije lille vodnik za medije cgp frenkie načrti dvoran cgp priročnik kalkulator testni printi navodila za branding lille
  • 13. 90%-100%ofmainfigureheight Primary colour background Landscape graphics Group Phase - basic principle of two colour backgrounds. The main idea is to divide the primary and secondary colour background via a main figure group where the main figure with the same color background is supported by the border figure colour. With moving the border line (along with the main figures group and border figure colour) the quantity and emphasis of the primary or secondary colour can be managed. Basically, the primary colour background should be dominant. These are the two possibilities of positioning the figures. Secondary colour background SECONDARY ELEMENTS - FORMING LANDSCAPE GRAPHICS Border figure colourMain figures Main figure cropping Main figure bottom cropping area Main figure head cropping area Ideal line Ideal line Main figures sizes: 100% 80%90%80%
  • 14. Portrait graphics - basic principle of two colour backgrounds. The main idea is to divide the primary and secondary colour background via a main figure group (coast-to-coast principle). Main figures group application in the case when the main figure group can not be applied to the coast-to-coast principle (due to its size). The main French figure must be “melted” into the primary colour background via feather effect. The beginning of the feather line should be perpendicular to finger-elbow line. The same principle is applied in the case of “hard” background border when the background must be prolonged in finger-elbow line. SECONDARY ELEMENTS - FORMING PORTRAIT GRAPHICS Mainfigurecroppingarea Mainfigurecroppingarea Feather effect Finger-elbow line 90%-100%ofmainfigureheight Main Figures Primary colour background Secondary colour background Border figure colour Feather effect on blue main figure
  • 18. min2,3m min 6 m Stretch fabric A section 10cm Screw, Double-sided tape or any other rigid fix L-profile (white plastic) Table leg Wooden-frame (side) Wooden-frame (front) A section A section Table top Firm/rigid material 5 - 10 mm Firm/rigid material 5 - 10 mm Media tribune table electricity installment Option A Option B Not an option PVC skirt dressing, fixed with tape directly to the table top
  • 20. komunikacijski koncept in orodja apliciranje dvoran timeline projekta brief začetek prvenstva branding priročniki vizualizacije dvoran skeniranje dvoran 1 izdelava template websiprodukcija brandinga maskota izdelava cgpznana prizorišča prvenstva žreb skupin 1. rešitev koncept brandinga2. rešitev avg14 sep14 okt14 nov14 dec14 jan15 feb15 mar15 apr15 maj15 jun15 jul15 avg15 sep15 390 dnidihanja s projektom eurobasket 2015 skeniranje dvoran 2
  • 21. projekt v stevilkah 2.097 produkcijskih datotek - branding 310 strani navodil (priročniki) 238 template datotek +100 produkcijskih datotek - ostalo 60 variant sponsor strip-a 42 variant logotipa +15 ekipa v agenciji (5 oblikovalcev) 5 uradnih programov (704 strani)
  • 23. HVALA ZA POZORNOST Matjaž Požun Starejši kreativni direktor ZADRGA