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Mau bao cao tieu luan quan tri marketing

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1 TR働畛NG CAO 畉NG VI畛N NG KHOA QU畉N TR畛 KINH DOANH Logo VIDO TN SINH VIN: ................................................ M S畛: ............................ L畛P: ................................ TI畛U LU畉N PHC TH畉O K畉 HO畉CH MARKETING .................................................... T畉I VI畛T NAM (2015-2016) GVHD: NCS NG VN BNH . Tp. HCM 6/2015
2 L畛I C畉M N
3 NH畉N XT C畛A GIO VIN H働畛NG D畉N
4 L畛I NI 畉U
5 M畛C L畛C
6 DANH SCH B畉NG BI畛U (t畛i a 1 trang)
7 1. TM T畉T V畛I C畉P LNH 畉O CNG TY V畛 K畉 HO畉CH MARKETING (t畛i a 1 trang)
8 2. PHN TCH TNH HNH MARKETING HI畛N T畉I C畛A CNG TY (T畛i a 3 trang)
9 3. THI畉T L畉P MA TR畉N SWOT ( 4 HO畉C 9 担) (T畛i a 1 trang) MA TR畉N SWOT NH畛NG C H畛I (OPPORTUNITIES) 1/- 2/- 3/- 4/- NH畛NG NGUYC E DOA (THREATS) 1/- 2/- 3/- 4/- NH畛NG I畛M M畉NH (STRENGTHS) 1/- 2/- 3/- 4/- 5/- CC CHI畉N L働畛C SO CC CHI畉N L働畛C ST NH畛NG I畛M Y畉U (WEAKNESSES) 1/- 2/- 3/- 4/- CC CHI畉N L働畛C WO CC CHI畉N L働畛C WT
10 4. M畛C TIU MARKETING GIAI O畉N (2015-2016) (T畛i a 1 trang)
11 5. CHI畉N L働畛C MARKETING 5.1 MARKETING CHI畉N L働畛C (STP) (T畛i a 1 trang)
12 5.2 MARKETING MIX (T畛i a 4 - 6 trang)
13 6. K畉 HO畉CH HNH 畛NG (T畛i a 1 trang)
14 7. NGN SCHD畛 KI畉N CC CH働NG TRNH MARKETING (T畛i a 1 trang)
15 8. K畉T LU畉N (T畛i a 1 trang)
16 9. LI畛T K TI LI畛U THAM KH畉O (T畛i a 3 trang)
17 10. PH畛 L畛C Nguy棚n vn hay tr鱈ch d畉n nh畛ng tili畛u minh ch畛ng c畛a doanh nghi畛p C叩c h狸nh 畉nh minh ch畛ng C叩c t畛 r董i hayti li畛u qu畉ng c叩o, th担ng tin k畛 thu畉t, bib叩o.

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Mau bao cao tieu luan quan tri marketing

  • 1. 1 TR働畛NG CAO 畉NG VI畛N NG KHOA QU畉N TR畛 KINH DOANH Logo VIDO TN SINH VIN: ................................................ M S畛: ............................ L畛P: ................................ TI畛U LU畉N PHC TH畉O K畉 HO畉CH MARKETING .................................................... T畉I VI畛T NAM (2015-2016) GVHD: NCS NG VN BNH . Tp. HCM 6/2015
  • 3. 3 NH畉N XT C畛A GIO VIN H働畛NG D畉N
  • 6. 6 DANH SCH B畉NG BI畛U (t畛i a 1 trang)
  • 7. 7 1. TM T畉T V畛I C畉P LNH 畉O CNG TY V畛 K畉 HO畉CH MARKETING (t畛i a 1 trang)
  • 8. 8 2. PHN TCH TNH HNH MARKETING HI畛N T畉I C畛A CNG TY (T畛i a 3 trang)
  • 9. 9 3. THI畉T L畉P MA TR畉N SWOT ( 4 HO畉C 9 担) (T畛i a 1 trang) MA TR畉N SWOT NH畛NG C H畛I (OPPORTUNITIES) 1/- 2/- 3/- 4/- NH畛NG NGUYC E DOA (THREATS) 1/- 2/- 3/- 4/- NH畛NG I畛M M畉NH (STRENGTHS) 1/- 2/- 3/- 4/- 5/- CC CHI畉N L働畛C SO CC CHI畉N L働畛C ST NH畛NG I畛M Y畉U (WEAKNESSES) 1/- 2/- 3/- 4/- CC CHI畉N L働畛C WO CC CHI畉N L働畛C WT
  • 10. 10 4. M畛C TIU MARKETING GIAI O畉N (2015-2016) (T畛i a 1 trang)
  • 11. 11 5. CHI畉N L働畛C MARKETING 5.1 MARKETING CHI畉N L働畛C (STP) (T畛i a 1 trang)
  • 12. 12 5.2 MARKETING MIX (T畛i a 4 - 6 trang)
  • 13. 13 6. K畉 HO畉CH HNH 畛NG (T畛i a 1 trang)
  • 14. 14 7. NGN SCHD畛 KI畉N CC CH働NG TRNH MARKETING (T畛i a 1 trang)
  • 16. 16 9. LI畛T K TI LI畛U THAM KH畉O (T畛i a 3 trang)
  • 17. 17 10. PH畛 L畛C Nguy棚n vn hay tr鱈ch d畉n nh畛ng tili畛u minh ch畛ng c畛a doanh nghi畛p C叩c h狸nh 畉nh minh ch畛ng C叩c t畛 r董i hayti li畛u qu畉ng c叩o, th担ng tin k畛 thu畉t, bib叩o.