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Minimalist design 
Roots! 
Functional design +- fashion! 
by Max Tkachuk for UA Web Challenge. Nov‘14
by Max Tkachuk! 
Trendkill Designers. " 
ex– Frog, Macpaw, VOX Player" 
Trendkill Designers is software design firm. mailus@trendkilldesigners.com" 
"!
Minimalist design 
Minimalist design is any design wherein 
the simplest and fewest elements 
are used to create the maximum value ! 
!
L
Why Minimalist design? 
– WW I, WW II, Great Depression 
– Poverty and destroyed production
What influenced 
Minimalist design? 
– Art and Architecture 
– Social-oriented values 
Contemporary Bauhaus on the Carmel by Pitsou Kedem Architects [1]
Abstract art 
De Stijl. Piet Mondrian, Theo van Doesburg ! 
!! 
Horizontal and vertical lines 
Rectangular forms 
Objects – blue | red | yellow 
Separators – white | black | grey! 
"
De Stijl
Architecture 
Bauhaus. Ludwig Mies van der Rohe 
Modern materials – metal and glass 
Lots of open space 
Minimal structural framework
Ludwig Mies van der Rohe
Today: Consumer electronics / Software / 
Architecture / Furniture / Music / etc..
Today: Consumer electronics / Software / 
Architecture / Furniture / Music / etc..
Today: Consumer electronics / Software / 
Architecture / Furniture / Music / etc..
Today: Consumer electronics / Software / 
Architecture / Furniture / Music / etc..
Today: Consumer electronics / Software / 
Architecture / Furniture / Music / etc..
Today: Consumer electronics / Software / 
Architecture / Furniture / Music / etc..
Functional design +– fashion
Functional design +– fashion" 
"
«Minimalist Design» - Макс Ткачук
«Minimalist Design» - Макс Ткачук
«Minimalist Design» - Макс Ткачук
«Minimalist Design» - Макс Ткачук
«Minimalist Design» - Макс Ткачук
Functional design +– fashion
Functional design! 
! 
Functional design is the principle that 
designers should design an object 
based on the purpose of that object
Functional design basics:" 
"
Functional design basics:" 
" 
Function informs Form"
Functional design basics:" 
" 
" 
Function informs Form 
Form informs Color"
«Minimalist Design» - Макс Ткачук
«Minimalist Design» - Макс Ткачук
«Minimalist Design» - Макс Ткачук
«Minimalist Design» - Макс Ткачук
«Minimalist Design» - Макс Ткачук
Functional design basics:" 
" 
" 
Function informs Form" 
Form informs Color 
Ease of use and simplicity of form 
"
«Minimalist Design» - Макс Ткачук
«Minimalist Design» - Макс Ткачук
«Minimalist Design» - Макс Ткачук
Functional design basics:" 
" 
" 
Function informs Form" 
Form informs Color" 
Ease of use and simplicity of form" 
Negative space is the accent
Negative space – homogeneous space around the object 
with the opposite color
Negative space – homogeneous space around the object 
with the opposite color
Functional design basics:" 
" 
" 
Function informs Form" 
Form informs Color 
Ease of use and simplicity of form 
Negative space is the accent" 
Grid is the order
http://www.subtraction.com/pics/0703/grids_are_good.pdf
http://www.subtraction.com/pics/0703/grids_are_good.pdf
http://www.subtraction.com/pics/0703/grids_are_good.pdf
«Minimalist Design» - Макс Ткачук
Functional design basics:" 
" 
" 
Function informs Form" 
Form informs Color 
Ease of use and simplicity of form" 
Negative space is the accent 
Grid is the order 
HOW? Subtract form till Function works
Subtraction Example: Doors
Inside store 
Outside store
Inside store 
Outside store
Inside store 
Outside store
Inside store 
Outside store
Functional design basics:" 
" 
" 
Function informs Form" 
Form informs Color 
Ease of use and simplicity of form" 
Negative space is the accent 
Grid is the order 
HOW? Subtract form till Function works
thnx! 
Max Tkachuk 
@paz0r 
trendkilldesigners.com " 
mailus@trendkilldesigners.com""!!
Bonus
L 
RU | UA | BY design factor
Design education 
Expertise 
Level 1-5" 
Design theory 
4+" 
Information architecture 
4+" 
Interaction design 
4+" 
Interface design 
5+" 
Visual design 
3" 
" 
Development 
2"
No design education" 
Expertise 
Level 1-5" 
Design theory 
2" 
Information architecture 
2" 
Interaction design 
3" 
" 
Interface design 
3+" 
Visual design 
3-5" 
Development 
3-5"
Educate yourself 
" 
Design theory 
" 
Information architecture 
" 
Interaction design 
" 
" 
Interface design 
" 
Visual design 
" 
Development 
"
So much to fix. Get ready!
UI / Visual contract designer 
mailus@trendkilldesigners.com" 
""""""
thnx! 
Max Tkachuk 
@paz0r 
trendkilldesigners.com " 
mailus@trendkilldesigners.com""!!

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«Minimalist Design» - Макс Ткачук