Maximize Your Reach
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This document provides 10 tips for using online video to maximize reach, exposure, and pick-up. The tips include always having a video camera, focusing more on image quality than perfect resolution, editing footage in-camera and again offline, keeping videos short, making videos easy to view but not auto-playing, uploading videos where viewers are active, remembering your business model, participating to show passion, and using detailed metadata to help videos be discovered. The overall message is that following these tips can help online videos be more successful.
Maximize Your Reach
- 1. Adding Video to Maximize Your Reach, Exposure & Pick-Up Jason Silverstein, ACBJ/bizjournals digital network June 17, 2010 - Maggiano?s, Charlotte NC
- 2. By way of background...
- 3. Ten Tips to Better Online Video
- 4. 10. Always carry a video camera (duh!).
- 5. 9. Image quality is less important online.
- 6. 8. Edit “in camera.” Edit again of?ine.
- 7. 7. Shorter is better. For all.
- 8. 6. Make easy to view...
- 9. 5. ...but do NOT auto-play.
- 10. 4. Upload where viewers are...
- 11. 3. But remember your business model.
- 12. 2. Participate. You can NOT teach passion.
- 13. 1. Metadata. Embrace information.
- 14. The End / Beginning of Your Next Steps. this presentation available on jasonsilverstein.com