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Maximizing your court use presentation

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This document discusses trends in squash programming and how to maximize court usage. It notes that in the 1980s and 1990s, there were few empty courts due to popular programming led by pros. Today, successful clubs offer various programmed activities like leagues, lessons, and round robins to keep courts occupied. Every programmed court is a revenue generator. The document also outlines Squash Ontario's school squash programs that aim to introduce squash to students and partner with schools and clubs. This includes equipment loans, tournaments, and discounted gear to help grow the sport.

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Maximizing Your Cour t Use Programming for Dollars Squash Ontario Annual General Meeting 2012
TRENDS IN SQUASH PROGRAMMING The 80s and 90s VERY FEW EMPTY COURTS Pros ran programs/events that impacted casual play the least Down turn in squash in late 90s. What happened? Fitness Trends: Spinning Owners: Square Footage Today the clubs that survived seem to be stable Why? Squash Ontario Annual General Meeting 2012
TRENDS IN SQUASH PROGRAMMING In the 80s and 90s it was alright to just run ladders! Not today: People are busier - want to be programmed. SQUASH PROGRAMMING TODAY Today we see different types of leagues, junior programming, ladders, clinics, lessons, drop-in round robins and others. Cool to play squash Forbes Healthiest Sport Squash Ontario Annual General Meeting 2012
PROGRAMMED COURT BENEFITS Every programmed court is a paid court Low occupancy is detrimental to bottom line When courts are filled you will rarely hear an owner say This square footage is killing me! Squash Ontario Annual General Meeting 2012
PROGRAMMED COURT BENEFITS Create active, longtime members Active courts help the budget High occupancy ensures courts remain squash courts Keeping pre-paid members happy ensures higher retention rates Club with Programmer or Pro more likely to do well Squash Ontario Annual General Meeting 2012
TYPES OF PROGRAMMING Programming for prime time Programming for non- prime time When to do a junior program School for fun and profit Squash Ontario Annual General Meeting 2012
PRIME TIME PROGRAMS NON PRIME TIME PROGRAMS OPEN DISCUSSION Squash Ontario Annual General Meeting 2012
SCHOOLS FOR FUN and PROFIT Squash Ontario School Squash Programs Equipment Loaner Program Courting Schools Program / School Squash Clubs Discounted Equipment Program Ontario High School Squash Squash Ontario Annual Championships General Meeting 2012
SQUASH ONTARIO SCHOOL SQUASH PROGRAMS Equipment Loaner Program is designed to help schools (Grades 3-12) introduce the sport of squash into their curriculum. Schools may access a number of resources: equipment, instructors and materials designed for use within the school gym setting. Courting Schools Program is designed to initiate a partnership between clubs and schools. The relationship benefits clubs through increased revenues and exposure while the relationship benefits schools through introducing students (Grades 3-12) to the sport of squash within a club setting. Squash Ontario Annual General Meeting 2012
SQUASH ONTARIO SCHOOL SQUASH PROGRAMS School Squash Clubs are to encourage teachers within the high school environment to set up squash clubs similar to chess clubs. Approaching neighbouring squash facilities to use courts for practice. Overall goal to compete as a high school team in the Ontario High School Squash Championships. Discounted Equipment Program is designed to provide schools with the opportunity to purchase their own school set of equipment at a discounted price to help further implement squash programming in either a school gym or squash club setting. Squash Ontario Annual General Meeting 2012
SQUASH ONTARIO SCHOOL SQUASH PROGRAMS Ontario High School Squash Championships is designed to introduce the sport of squash to new and experienced players through friendly competition between Ontario High Schools. Nearby Schools to Clubs Program (NEW) the new component developed will allow Squash Ontario to provide a key benefit of club membership through providing vital information to our member clubs province-wide to assist them with reaching out to teachers, schools and school boards in their local communities. Squash Ontario Annual General Meeting 2012
SQUASH ONTARIO SCHOOL SQUASH PROGRAMS Key Items of the New Program: Research Ontario School Board standards and requirements for physical education to strategies for barriers such as liability risks, transportation, parental forms, etc. Develop a Nearby Schools list of 15-20 local elementary and secondary schools within a set parameter for each member club Squash Ontario Annual General Meeting 2012
SCHOOL SQUASH TESTIMONIALS Colin Whitney Brian Porter Richard Yendell Squash Ontario Annual General Meeting 2012
INFLATABLE SQUASH COURT DEMONSTRATION Squash Ontario just purchased an inflatable squash court which we will be making available on a rental basis to our member clubs. How a club uses the court is totally up to it as a part of a junior program to attract schools in a shopping mall at school fairs. Squash Ontario Annual General Meeting 2012

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Maximizing your court use presentation

  • 1. Maximizing Your Cour t Use Programming for Dollars Squash Ontario Annual General Meeting 2012
  • 2. TRENDS IN SQUASH PROGRAMMING The 80s and 90s VERY FEW EMPTY COURTS Pros ran programs/events that impacted casual play the least Down turn in squash in late 90s. What happened? Fitness Trends: Spinning Owners: Square Footage Today the clubs that survived seem to be stable Why? Squash Ontario Annual General Meeting 2012
  • 3. TRENDS IN SQUASH PROGRAMMING In the 80s and 90s it was alright to just run ladders! Not today: People are busier - want to be programmed. SQUASH PROGRAMMING TODAY Today we see different types of leagues, junior programming, ladders, clinics, lessons, drop-in round robins and others. Cool to play squash Forbes Healthiest Sport Squash Ontario Annual General Meeting 2012
  • 4. PROGRAMMED COURT BENEFITS Every programmed court is a paid court Low occupancy is detrimental to bottom line When courts are filled you will rarely hear an owner say This square footage is killing me! Squash Ontario Annual General Meeting 2012
  • 5. PROGRAMMED COURT BENEFITS Create active, longtime members Active courts help the budget High occupancy ensures courts remain squash courts Keeping pre-paid members happy ensures higher retention rates Club with Programmer or Pro more likely to do well Squash Ontario Annual General Meeting 2012
  • 6. TYPES OF PROGRAMMING Programming for prime time Programming for non- prime time When to do a junior program School for fun and profit Squash Ontario Annual General Meeting 2012
  • 7. PRIME TIME PROGRAMS NON PRIME TIME PROGRAMS OPEN DISCUSSION Squash Ontario Annual General Meeting 2012
  • 8. SCHOOLS FOR FUN and PROFIT Squash Ontario School Squash Programs Equipment Loaner Program Courting Schools Program / School Squash Clubs Discounted Equipment Program Ontario High School Squash Squash Ontario Annual Championships General Meeting 2012
  • 9. SQUASH ONTARIO SCHOOL SQUASH PROGRAMS Equipment Loaner Program is designed to help schools (Grades 3-12) introduce the sport of squash into their curriculum. Schools may access a number of resources: equipment, instructors and materials designed for use within the school gym setting. Courting Schools Program is designed to initiate a partnership between clubs and schools. The relationship benefits clubs through increased revenues and exposure while the relationship benefits schools through introducing students (Grades 3-12) to the sport of squash within a club setting. Squash Ontario Annual General Meeting 2012
  • 10. SQUASH ONTARIO SCHOOL SQUASH PROGRAMS School Squash Clubs are to encourage teachers within the high school environment to set up squash clubs similar to chess clubs. Approaching neighbouring squash facilities to use courts for practice. Overall goal to compete as a high school team in the Ontario High School Squash Championships. Discounted Equipment Program is designed to provide schools with the opportunity to purchase their own school set of equipment at a discounted price to help further implement squash programming in either a school gym or squash club setting. Squash Ontario Annual General Meeting 2012
  • 11. SQUASH ONTARIO SCHOOL SQUASH PROGRAMS Ontario High School Squash Championships is designed to introduce the sport of squash to new and experienced players through friendly competition between Ontario High Schools. Nearby Schools to Clubs Program (NEW) the new component developed will allow Squash Ontario to provide a key benefit of club membership through providing vital information to our member clubs province-wide to assist them with reaching out to teachers, schools and school boards in their local communities. Squash Ontario Annual General Meeting 2012
  • 12. SQUASH ONTARIO SCHOOL SQUASH PROGRAMS Key Items of the New Program: Research Ontario School Board standards and requirements for physical education to strategies for barriers such as liability risks, transportation, parental forms, etc. Develop a Nearby Schools list of 15-20 local elementary and secondary schools within a set parameter for each member club Squash Ontario Annual General Meeting 2012
  • 13. SCHOOL SQUASH TESTIMONIALS Colin Whitney Brian Porter Richard Yendell Squash Ontario Annual General Meeting 2012
  • 14. INFLATABLE SQUASH COURT DEMONSTRATION Squash Ontario just purchased an inflatable squash court which we will be making available on a rental basis to our member clubs. How a club uses the court is totally up to it as a part of a junior program to attract schools in a shopping mall at school fairs. Squash Ontario Annual General Meeting 2012