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Maximum Impact
Minimum Effort
Christian Hassa (@chrishassa) and Gojko Adzic (@gojkoadzic)

simple �� easy

4 Different Contexts

Focus delivery
Objectives are known, but there are lots of them

Reframe a problem
... when objectives are unclear or not shared

Set vision
?... when solutions are prescribed instead of objectives

Changing a business
... when a group wants to ?nd new objectives

Preparing for the ?rst
session

Preparing for the ?rst session
? Reframe problem: single person collects data
? Set vision: group creates a goal draft
? Focus delivery: upfront full agreement on a goal
? Change business: ???

Bonus tip
show a simple
example of an impact
map from a related
context

Facilitating impact
mapping

Facilitating impact mapping
? Set vision: key stakeholders in the room, avoid discussing
deliverables
? Focus delivery: stakeholders and delivery team in the room
together, discuss deliverables
? Reframe problem: smaller groups, several meetings
? Change business: impacted group creates the map,
stakeholders review of?ine

Bonus tip
get people to write
the goal individually,
then compare

Bonus tip
don't work on actors,
work on impacts and
let actors emerge

Documenting the
outcome

Documenting the outcome
? Set vision: Stay with impacts, turn into a vision document/
RFP, deliverables go into a story map
? Reframe problem: High level deliverables only, avoid
detailed deliverables
? Focus delivery : High level deliverables, but strong impact
metrics
? Change business: Detailed action items

Bonus tip
add culture/
environment
constraints separately
on the map

Executing the plan

Executing the plan
? Reframe problem: measure against the goal
? Focus delivery: review impact metrics frequently
? Set vision: interviewees did not use maps during execution
? Change business: ???

Bonus tip
Create a team
scoreboard

Bonus Bonus tip
What's the least
number of battles to
win the war?

want to know when the book comes out?
or have a nice story to tell?
www.impactmapping.org/new-book

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Maximum Impact, Minimum Effort

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