際際滷

際際滷Share a Scribd company logo

Maxsteelpresentationlukeharkinkittylambe

Luke Harkin
Luke Harkin

The document outlines a marketing campaign for Max Steel merchandise. It aims to excite boys aged 5-11 by designing an immersive experience in the style of the N-TEK labs with a mini-game to encourage purchases. The mini-game would be cut short to encourage purchasing the augmented reality app, continuing the story at home. This AR app would bring Max Steel villains into the real world through the camera.

1 of 10
Download to read offline
Max Steel, unlocking the super hero within. Campaign by: Luke Harkin and Kitty Lambe.
Our Aims? ! Excite boys aged 5 - 11 about the world of Max Steel. Engage through low-level barriered tech, making it easy, simple and enjoyable. Encourage sales for Max Steel merchandise. Make every person who participates feel like they've unlocked their own super hero within.
Our plan? Design a gondola end, which creates an immersive experience in the style of N-TEK labs, with short minigame to encourage purchase. Attract children with the use of an emotive and 'turbo charged' narative, relevant to the Max Steel story. Using the narative, and 30 - 40 second mini game to encourage purchase as this is the only way they can continue the game and story at home. Create the minigame for apps on android and Apple devices, using augmented reality, to bring Max Steel villains to life.
Gondola Decoration ! Small walk in Gondola in the style of N-TEK labs. With an invitation to 'unlock the superhero within', to encourage people to walk into the gondola.
Storyboard for Gondola Minigame Max's Mother: Storyboard One
Storyboard for Gondola Minigame Kat Ryan Storyboard Two
Once the mini-game is cut short, Kat Ryan will re-appear encouraging product purchase and encouraging an introduction towards playing at home with the app. By sending the text, parents will also receive a 10% discount.
Once users have text in to N-TEK labs, they will receive two replies. The 鍖rst being a discounted price on Max Steel weapons, and the second being the link to a data pack, where they can 鍖nd mission updates the augmented reality app and other extras for Max Steel.
Augmented Reality App A virtual mission pack will be sent by text with a direct link to download the Max Steel AR minigame app, which continues the story which would have been cut off at the Gondola. Augmented Reality means you can be a hero within your own home, 鍖ghting elementals in your bedroom, lounge or bathroom.
How will the app work? Once downloaded, the app will continue from where the game left off in store. When the app begins, it will use the camera to introduce the elementals to your real life surroundings. The tablet device will be held with one hand, and your weapon will be equipped in the other. When the camera is disrupted, it will count as a strike and the elemental will be defeated. There will be numerous levels, with more elementals in each (Level 1 has 10, Level 2 has 20 and so on). When the game is complete you will save Max's mother, and receive another additional discount on any item from the Max Steel range.

More Related Content

Maxsteelpresentationlukeharkinkittylambe

  • 1. Max Steel, unlocking the super hero within. Campaign by: Luke Harkin and Kitty Lambe.
  • 2. Our Aims? ! Excite boys aged 5 - 11 about the world of Max Steel. Engage through low-level barriered tech, making it easy, simple and enjoyable. Encourage sales for Max Steel merchandise. Make every person who participates feel like they've unlocked their own super hero within.
  • 3. Our plan? Design a gondola end, which creates an immersive experience in the style of N-TEK labs, with short minigame to encourage purchase. Attract children with the use of an emotive and 'turbo charged' narative, relevant to the Max Steel story. Using the narative, and 30 - 40 second mini game to encourage purchase as this is the only way they can continue the game and story at home. Create the minigame for apps on android and Apple devices, using augmented reality, to bring Max Steel villains to life.
  • 4. Gondola Decoration ! Small walk in Gondola in the style of N-TEK labs. With an invitation to 'unlock the superhero within', to encourage people to walk into the gondola.
  • 5. Storyboard for Gondola Minigame Max's Mother: Storyboard One
  • 6. Storyboard for Gondola Minigame Kat Ryan Storyboard Two
  • 7. Once the mini-game is cut short, Kat Ryan will re-appear encouraging product purchase and encouraging an introduction towards playing at home with the app. By sending the text, parents will also receive a 10% discount.
  • 8. Once users have text in to N-TEK labs, they will receive two replies. The 鍖rst being a discounted price on Max Steel weapons, and the second being the link to a data pack, where they can 鍖nd mission updates the augmented reality app and other extras for Max Steel.
  • 9. Augmented Reality App A virtual mission pack will be sent by text with a direct link to download the Max Steel AR minigame app, which continues the story which would have been cut off at the Gondola. Augmented Reality means you can be a hero within your own home, 鍖ghting elementals in your bedroom, lounge or bathroom.
  • 10. How will the app work? Once downloaded, the app will continue from where the game left off in store. When the app begins, it will use the camera to introduce the elementals to your real life surroundings. The tablet device will be held with one hand, and your weapon will be equipped in the other. When the camera is disrupted, it will count as a strike and the elemental will be defeated. There will be numerous levels, with more elementals in each (Level 1 has 10, Level 2 has 20 and so on). When the game is complete you will save Max's mother, and receive another additional discount on any item from the Max Steel range.