May 2013 digital shoredtich
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Consumers live in a fluid and connected environment, it's time for digital to be built-in and no longer tagged on. Branding lies into the inception of a strong and holistic experience across your business and beyond media. The opportunities for your brand to lead the market have completely shifted as new devices and interfaces are at stake. It's key to proactively convert those environments into brand assets. Advertising has become secondary and more than ever the brand is the answer. We'll explore 4 key ingredients make your brand exciting in a connected world: the dream, the experience, the communities and the velocity.
May 2013 digital shoredtich
- 1. venturethree for Digital Shoreditch By Isabelle Quevilly May 22nd, 2013 Brands made for a connected world
- 2. venturethree In the last decade, digital has exposed all facets of your brand, impacting your business in many ways: 2 COMMUNICATION MARKETING SERVICES PRODUCTS INTERNAL TEAMS RECRUITMENTCUSTOMER CARE RESEARCH PARTNERSNEWS INNOVATION B2B GLOBAL/LOCALPRODUCTION ENVIRONEMENT SHAREHOLDERS
- 3. venturethree It all happened organically, without any proper brand thinking nor business planning. 3
- 4. venturethree WHAT MAKES A BRAND It’s time to join the dots between: 4 WHAT MAKES A BUSINESS
- 5. venturethree WHAT MAKES A BRAND And turn digital technology into a real brand asset: 5 WHAT MAKES A BUSINESS
- 6. venturethree 3 components to get you there 6
- 7. venturethree BRAND IDEA 7 BRAND IDEA Understand the big idea that sits at the heart of your business. An idea that will disrupt your category and addresses emerging needs. That idea will drive all components of your brand.
- 8. venturethree BRAND IDEA 8 BRAND EXPERIENCE BRAND EXPERIENCE Manifest behaviours inherent to that brand idea across all touch points. Convert your brand values into actionable user experiences guidelines.
- 9. venturethree 9 BRAND COMMUNITIES BRAND COMMUNITIES Create windows of attention to connect with people, influence behaviors and change motivations. These can be done through devices or bespoke service design. BRAND IDEA BRAND EXPERIENCE
- 10. venturethree 10 ONLINE OFFLINE NOLINE Disruptive Adaptive Future-proof Business growth So digital is built into your business, not tagged on!