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May
Too hot to handle
We have compiled some conversation ideas for May, so
you don’t have to!

Discover. Distribute. Delight
The sun is up and so is the temperature. The Indian summer is upon us in its full
glory.
But May is also a month of lot of great moments, events and of course summer
holiday.
There is no dearth of opportunities to strike relevant conversations with your users.
Break the clutter with meaningful, entertaining content and you’ll do just fine.
Here are some thought starters for you.

Mummy!! Why is it so Hot?
Yes! Kids are going to be home for next two
months. It is that time of the year when we
realise how underpaid teachers really are.
Searches around summer activities, summer
holiday homework, summer camps, camp
activities go through the roof.
For those of you wondering, “ But wouldn’t
parents have done their research already in
the previous months?” The answer is a NO!
Searches around this keywords peak in the
27th Apr to May 3 week and stays there for a
while.
So go ahead and lend a helping hand to all
the parents out there.

Getting away from the heat
With summer holidays upon us, the searches
around domestic travel destinations increase.
Most of the planning for international
destinations is over by this time.
The further the destination from home city the
earlier it will be searched. As you can see from
the graph, searches around Kerala peak far
before searches around Himachal or Manali.
Help your audience in planning some great
summer holidays full of activities and see them
become engaged users.

Cricket is getting hotter!
As we draw closer to the qualifiers, the conversation around premiere league will intensify.
Yes.. We know we just got out of the world cup, but have you checked your social feed? It is already full of your
friends cheering their favourite team. You can’t hide from it even if you wanted.
While there is a lot of buzz around the world cup throughout the tournament, typically, the interest and the
searches increases around the beginning of the tournament, then drops a little and then surges around the quarter
finals and peaks during the finals.

It’s the sun playing tricks with your mind
Winter is a lost dream, spring is gone
and sun is scorching through the
country.
Searches around summer skin care,
summer fashion, summer health tips
surge.
Also, more and more people are looking
to stay fit. Natural cures for common
cold and other allergies also increase
during this time.
This is a great time for brands to jump
into relevant conversation and be a great
resource for their audience.

Hot weather, cool food
As the temperatures rise, searches around summer food go up. Summer recipes get searched
predominantly from South India. While north India searches more for easy recipes for kids.
Searches around must have foods in summer and seasonal fruits go up. Mango is a clear winner though,
with searches around aam panna, aam ras etc increasing through the month. Content around summer
drinks and coolers get consumed a lot and are also shared extensively.

Calendar Events
There are some great events lined up this
month to engage with your users. Summer
vacations will dominate mind space for both
May and June. It is Mother’s Day on 10th
May and a great time to forge an emotional
bond with your audiences. Cannes will
create the usual stir from 13th till 24th May.
There are a lot of tourist festivals in May in
different parts of the country e.g. Mt Abu
Summer festival.
That’s all folks! Now go and get the access
to the exhaustive editorial calendar on
Scatter

Thanks!

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