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Maya Spa - Sales Strategies

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Dr. C. K. Anoop
Dr. C. K. Anoop

The document discusses plans to increase revenue at the Zuri Whitesands Goa resort and spa. It outlines a 16% budget increase for the current financial year. It then proposes rebranding the spa from "Maya spa" and introducing new treatment packages called "MAYA Experiences, Rituals, and Journeys." Additional services like complimentary treatments with purchases, wedding packages, yoga sessions and wellness talks are also described to attract more customers.

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The Zuri Whitesands Goa resort and casino
Budget for current Fin. year 1.19 cr 16% increase than last year actuals Business at a glance- Actual 14-15 Budget 15-16 % Leap Salon 12.25 lac 13.80 lac 13% Spa Revenue 90.06 lac 105.30 lac 17%
Brand facelift- Maya spa to be uplifted through Menu Arranging than Engineering Gift of time rather than discount. Wedding groups Extra package inclusions Promotions through other mediums
Maya Spa treatments, experiences (spa + salon treatments) and packages (Spa + Salon 3, 5 or more days package) New names:- MAYA Experiences- Massages MAYA Rituals-Combination Treatments and beauty sessions MAYA Journeys- Packages of 3,5 or 7 Days
Gift voucher of Gift of time(30 min) on an purchase of any 60 min sessions (MAYA Experiences) or above.(Minimising discounts) Complimentary Body scrub (30 min) with a 60 minute body massage Complimentary Back massage(30 min) with a 60 min facial Discounts on MAYA Journeys 15% to 20%
Guest more focussed on Salon services than Spa Services- hence to be dealt on a case to case basis by manager at the time of meeting with the group. Spa services :- On the first day- Complimentary Back massage(30 min) with a 60 min facial for the ladies INR 4000 All inclusive Bride and Groom package (Pre-Wedding Maya Journey):- Body polish for the Couple- Body scrub or polish 50 min +manicure & pedicure (60 min) Bridal make up on the wedding day Aromatherapy massage for two followed by Floral bath INR 40,000 All inclusive
Doctors Consultation- In MAYA journey, the package should start with a Ayurvedic consultation with the Physician Spa Cuisine- Apart from the treatments in MAYA Rituals and MAYA Journeys - a choice of Mock tails or health drinks like juices or milkshakes to be offered at the end of treatments. Spoke to the Chef Baig and as per him it is feasible. Addition ofYoga sessions in MAYA Journey packages.
Wellness talk- By offering a 30 min session by Ayurvedic Doctor, on different topics twice a week where the guest interaction results in more footfall in the spa. Can be informed through the activity sheet on a weekly basis. Yoga-Complimentary yoga and meditation session might interest guests and can be helpful in encouraging the guests to take Ayurvedic treatments. Can be conducted thrice a week and can be communicated through the Activity sheet on a weekly basis. Through front office GREs and DMs Spa starTreatment- Aromatherapy/Swedish massage + Facial= 75 min
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Maya Spa - Sales Strategies

  • 1. The Zuri Whitesands Goa resort and casino
  • 2. Budget for current Fin. year 1.19 cr 16% increase than last year actuals Business at a glance- Actual 14-15 Budget 15-16 % Leap Salon 12.25 lac 13.80 lac 13% Spa Revenue 90.06 lac 105.30 lac 17%
  • 3. Brand facelift- Maya spa to be uplifted through Menu Arranging than Engineering Gift of time rather than discount. Wedding groups Extra package inclusions Promotions through other mediums
  • 4. Maya Spa treatments, experiences (spa + salon treatments) and packages (Spa + Salon 3, 5 or more days package) New names:- MAYA Experiences- Massages MAYA Rituals-Combination Treatments and beauty sessions MAYA Journeys- Packages of 3,5 or 7 Days
  • 5. Gift voucher of Gift of time(30 min) on an purchase of any 60 min sessions (MAYA Experiences) or above.(Minimising discounts) Complimentary Body scrub (30 min) with a 60 minute body massage Complimentary Back massage(30 min) with a 60 min facial Discounts on MAYA Journeys 15% to 20%
  • 6. Guest more focussed on Salon services than Spa Services- hence to be dealt on a case to case basis by manager at the time of meeting with the group. Spa services :- On the first day- Complimentary Back massage(30 min) with a 60 min facial for the ladies INR 4000 All inclusive Bride and Groom package (Pre-Wedding Maya Journey):- Body polish for the Couple- Body scrub or polish 50 min +manicure & pedicure (60 min) Bridal make up on the wedding day Aromatherapy massage for two followed by Floral bath INR 40,000 All inclusive
  • 7. Doctors Consultation- In MAYA journey, the package should start with a Ayurvedic consultation with the Physician Spa Cuisine- Apart from the treatments in MAYA Rituals and MAYA Journeys - a choice of Mock tails or health drinks like juices or milkshakes to be offered at the end of treatments. Spoke to the Chef Baig and as per him it is feasible. Addition ofYoga sessions in MAYA Journey packages.
  • 8. Wellness talk- By offering a 30 min session by Ayurvedic Doctor, on different topics twice a week where the guest interaction results in more footfall in the spa. Can be informed through the activity sheet on a weekly basis. Yoga-Complimentary yoga and meditation session might interest guests and can be helpful in encouraging the guests to take Ayurvedic treatments. Can be conducted thrice a week and can be communicated through the Activity sheet on a weekly basis. Through front office GREs and DMs Spa starTreatment- Aromatherapy/Swedish massage + Facial= 75 min