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MBA Business Simulation

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Manoj Nair
Manoj Nair

Emira Motor Corporation is a successful automobile manufacturer that has seen continuous growth and profitability over the last six years. They have achieved strategic successes such as selling out of all stock for their models each year, maintaining high product quality and excellent customer service, heavy investment in R&D, and increasing share prices, earnings per share, and dividends paid. Their business strategy has focused on establishing their brand recognition, being the most competitive in their markets, developing strong core values, and translating their success into financial performance.

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EMIRA MOTOR CORPORATION EMC …… for people who love to drive Manoj Nair M.B. Suwary Namhla Mxenge Archana Makroo Pratibha Narayani
Strategic Achievements Continous sell out of all our stock in every model for last four years. Good product quality Excellent services Heavy investment in R&D Promotional activities Continous improvement of share price and earnings per share since last six years with an excellent profitability. Three fold increase in dividend paid, which is better than industry standards. No redundancy since inception despite tough market conditions.
BUSINESS STRATEGY Established brand recognition The most competitive manufacturer in our markets in terms of quality, costs and delivery times Developed EMC’s core values Translated success into financial performance
Market Share First year of trading: CITY MODEL – Basic hatchback(Great success with high profit margin) MEDIUM MODEL – Saloon with more space(Excellent success with best profit margin) LARGE MODEL – Saloon with luxury options and additional security(Excellent success with best profit margin) 5 7 4 Over 55 11(1.9) 11 6 41 to 55 9 10(1.4) 12 25 to 40 3 5 11(1.5) Under 25 Large Medium City/ Market Share
Key Performance Indicators ROCE SHARE PRICE
Key Performance Indicators PI TPE
Key Performance Indicators MARKET SHARE SALES VOLUME
Key Performance Indicators GEARING CURRENT RATIO
Key Performance Indicators
Key Performance Indicators
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MBA Business Simulation

  • 1. EMIRA MOTOR CORPORATION EMC …… for people who love to drive Manoj Nair M.B. Suwary Namhla Mxenge Archana Makroo Pratibha Narayani
  • 2. Strategic Achievements Continous sell out of all our stock in every model for last four years. Good product quality Excellent services Heavy investment in R&D Promotional activities Continous improvement of share price and earnings per share since last six years with an excellent profitability. Three fold increase in dividend paid, which is better than industry standards. No redundancy since inception despite tough market conditions.
  • 3. BUSINESS STRATEGY Established brand recognition The most competitive manufacturer in our markets in terms of quality, costs and delivery times Developed EMC’s core values Translated success into financial performance
  • 4. Market Share First year of trading: CITY MODEL – Basic hatchback(Great success with high profit margin) MEDIUM MODEL – Saloon with more space(Excellent success with best profit margin) LARGE MODEL – Saloon with luxury options and additional security(Excellent success with best profit margin) 5 7 4 Over 55 11(1.9) 11 6 41 to 55 9 10(1.4) 12 25 to 40 3 5 11(1.5) Under 25 Large Medium City/ Market Share
  • 5. Key Performance Indicators ROCE SHARE PRICE
  • 7. Key Performance Indicators MARKET SHARE SALES VOLUME
  • 8. Key Performance Indicators GEARING CURRENT RATIO