Mba ewis ii u i approaches to process improvement
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The document discusses the key steps, critical success factors, critical failure factors, and changes involved in business process reengineering (BPR) projects. It provides an overview of the BPR methodology, including identifying problems, reassessing goals, defining opportunities, managing the initiative, controlling risks, and maximizing benefits. It also outlines how work units, jobs, roles, job preparation, performance measures, and organizational structures change with BPR. Clear vision, top management commitment, identifying core processes, an ambitious team, and change management are listed as critical success factors, while a lack of focus, limited scope, and poor leadership can lead to failures.
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The degree of decentralization depends on the
strategy and the company's culture.
11-49
Step 4: Establish Coordinating
Mechanisms to Integrate Efforts
Coordinating mechanisms are needed to
Integrate activities of different units
Ensure consistency of efforts
Avoid duplication and gaps
Resolve conflicts
Examples of coordinating mechanisms:
Cross-functional teams
Matrix structures
Liaison roles
Integrating roles of top managers
11-50
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More from Rai University (20)
Brochure Rai University 
Brochure Rai University Rai University
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Rai University provides high quality education for MSc, Law, Mechanical Engineering, BBA, MSc, Computer Science, Microbiology, Hospital Management, Health Management and IT Engineering.
Mm unit 4point2
Mm unit 4point2Rai University
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The document discusses various types of retailers including specialty stores, department stores, supermarkets, convenience stores, and discount stores. It then covers marketing decisions for retailers related to target markets, product assortment, store services, pricing, promotion, and store location. The document also discusses wholesaling, including the functions of wholesalers, types of wholesalers, and marketing decisions faced by wholesalers.Mm unit 4point1
Mm unit 4point1Rai University
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This document discusses marketing channels and channel management. It defines marketing channels as sets of interdependent organizations that make a product available for use. Channels perform important functions like information gathering, stimulating purchases, negotiating prices, ordering, financing inventory, storage, and payment. Channel design considers customer expectations, objectives, constraints, alternatives that are evaluated. Channel management includes selecting, training, motivating, and evaluating channel members. Channels are dynamic and can involve vertical, horizontal, and multi-channel systems. Conflicts between channels must be managed to balance cooperation and competition.Mm unit 4point3
Mm unit 4point3Rai University
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The document discusses integrated marketing communication and its various elements. It defines integrated marketing communication as combining different communication modes like advertising, sales promotion, public relations, personal selling, and direct marketing to provide a complete communication portfolio to audiences. It also discusses the communication process and how each element of the marketing mix communicates to customers. The document provides details on the key components of an integrated marketing communication mix and how it can be used to build brand equity.Mm unit 3point2
Mm unit 3point2Rai University
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Pricing is a key element in determining the profitability and success of a business. The price must be set correctly - if too high, demand may decrease and the product may be priced out of the market, but if too low, revenue may not cover costs. Pricing strategies should consider the product lifecycle stage, costs, competitors, and demand factors. Common pricing methods include penetration pricing for new products, market skimming for premium products, value pricing based on perceived worth, and cost-plus pricing which adds a markup to costs. Price affects demand through price elasticity, with elastic demand more sensitive to price changes.Mm unit 3point1
Mm unit 3point1Rai University
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The document discusses various aspects of branding such as definitions of a brand, brand positioning, brand name selection, brand sponsorship, brand development strategies like line extensions and brand extensions, challenges in branding, importance of packaging, labeling, and universal product codes. It provides examples of well-known brands and analyzes their branding strategies. The key points covered are creating emotional value for customers, building relationships and loyalty, using brands to project aspirational lifestyles and values to command premium prices.Mm unit 2point2
Mm unit 2point2Rai University
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This document outlines the key stages in the new product development (NPD) process. It begins with generating ideas for new products, which can come from internal or external sources. Ideas are then screened using criteria like market size and development costs. Successful concepts are developed and test marketed to customers. If testing goes well, the product proceeds to commercialization with a full market launch. The NPD process helps companies focus their resources on projects most likely to be rewarding and brings new products to market more quickly. It describes common challenges in NPD like defining specifications and managing resources and timelines, and how to overcome them through planning and cross-functional involvement.Mm unit 2 point 1
Mm unit 2 point 1Rai University
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A product is an item offered for sale that can be physical or virtual. It has a life cycle and may need to be adapted over time to remain relevant. A product needs to serve a purpose, function well, and be effectively communicated to users. It also requires a name to help it stand out.
A product hierarchy has multiple levels from core needs down to specific items. These include the need, product family, class, line, type, and item or stock keeping unit.
Products go through a life cycle with stages of development, introduction, growth, maturity, and decline. Marketing strategies must adapt to each stage such as heavy promotion and price changes in introduction and maturity.Mm unit 1point3
Mm unit 1point3Rai University
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This document discusses barriers between marketing researchers and managerial decision makers. It identifies three types of barriers: behavioral, process, and organizational. Specific behavioral barriers discussed include confirmatory bias, the difficulty balancing creativity and data, and the newcomer syndrome. Process barriers include unsuccessful problem definition and research rigidity. Organizational barriers include misuse of information asymmetries. The document also discusses ethical issues in marketing research such as deceptive practices, invasion of privacy, and breaches of confidentiality.Mm unit 1point2
Mm unit 1point2Rai University
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The document discusses best practices for organizing, writing, and presenting a marketing research report. It provides guidance on structuring the report with appropriate headings, formatting the introduction and conclusion/recommendation sections, effectively utilizing visuals like tables and graphs, and tips for an ethical and impactful oral presentation of the findings. The goal is to clearly communicate the research results and insights to the client to inform their decision-making.Mm unit 1point1
Mm unit 1point1Rai University
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This document discusses marketing research and its key steps and methods. Marketing research involves collecting, analyzing and communicating information to make informed marketing decisions. There are 5 key steps in marketing research: 1) define the problem, 2) collect data, 3) analyze and interpret data, 4) reach a conclusion, 5) implement the research. Common data collection methods include interviews, surveys, observations, and experiments. The data is then analyzed using statistical techniques like frequency, percentages, and means to interpret the findings and their implications for marketing decisions.Bdft ii, tmt, unit-iii, dyeing & types of dyeing,
Bdft ii, tmt, unit-iii, dyeing & types of dyeing,Rai University
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Dyeing is a method of imparting color to textiles by applying dyes. There are two major types of dyes - natural dyes extracted from plants/animals/minerals and synthetic dyes made in a laboratory. Dyes can be applied at different stages of textile production from fibers to yarns to fabrics to finished garments. Common dyeing methods include stock dyeing, yarn dyeing, piece dyeing, and garment dyeing. Proper dye and method selection are needed for good colorfastness.Bsc agri 2 pae u-4.4 publicrevenue-presentation-130208082149-phpapp02
Bsc agri 2 pae u-4.4 publicrevenue-presentation-130208082149-phpapp02Rai University
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The government requires public revenue to fund its political, social, and economic activities. There are three main sources of public revenue: tax revenue, non-tax revenue, and capital receipts. Tax revenue is collected through direct taxes like income tax, which are paid directly to the government, and indirect taxes like sales tax, where the burden can be shifted to other parties. Non-tax revenue sources include profits from public enterprises, railways, postal services, and the Reserve Bank of India. While taxes provide wide coverage and influence production, they can also reduce incentives to work and increase inequality.Bsc agri 2 pae u-4.3 public expenditure
Bsc agri 2 pae u-4.3 public expenditureRai University
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Public expenditure has increasingly grown over time to fulfill three main roles: protecting society, protecting individuals, and funding public works. The growth can be attributed to several causes like increased income, welfare state ideology, effects of war, increased resources and ability to finance expenditures, inflation, and effects of democracy, socialism, and development. There are also canons that govern public spending like benefits, economy, and approval by authorities. The effects of public expenditure include impacts on consumption, production through efficiency, incentives and allocation, and distribution of resources.Bsc agri 2 pae u-4.2 public finance
Bsc agri 2 pae u-4.2 public financeRai University
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Public finance involves the taxing and spending activities of government. It focuses on the microeconomic functions of government and examines taxes and spending. Government ideology can view the community or individual as most important. In the US, the federal government has more spending flexibility than states. Government spending has increased significantly as a percentage of GDP from 1929 to 2001. Major items of federal spending have shifted from defense to entitlements like Social Security and Medicare. Revenues mainly come from individual income taxes, payroll taxes, and corporate taxes at the federal level and property, sales, and income taxes at the state and local levels.Bsc agri 2 pae u-4.1 introduction
Bsc agri 2 pae u-4.1 introductionRai University
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This document provides an overview of public finance. It defines public finance as the study of how governments raise money through taxes and spending, and how these activities affect the economy. It discusses why public finance is needed to provide public goods and services, redistribute wealth, and correct issues like pollution. The key aspects of public finance covered are government spending, revenue sources like income taxes, and how fiscal policy around spending and taxation can influence economic performance.Bsc agri 2 pae u-3.3 inflation
Bsc agri 2 pae u-3.3 inflationRai University
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The document discusses the classical theory of inflation and how it relates to money supply. It states that inflation is defined as a rise in the overall price level in an economy. The quantity theory of money explains that inflation is primarily caused by increases in the money supply as controlled by the central bank. When the money supply grows faster than the amount of goods and services, it leads to too much money chasing too few goods and a rise in prices, or inflation. The document also notes that hyperinflation, which is a very high rate of inflation, can occur when governments print too much money to fund spending.Bsc agri 2 pae u-3.2 introduction to macro economics
Bsc agri 2 pae u-3.2 introduction to macro economicsRai University
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This document provides an introduction to macroeconomics. It defines macroeconomics as the study of national economies and the policies that governments use to affect economic performance. It discusses key issues macroeconomists address such as economic growth, business cycles, unemployment, inflation, international trade, and macroeconomic policies. It also outlines different macroeconomic theories including classical, Keynesian, and unified approaches.Bsc agri 2 pae u-3.1 marketstructure
Bsc agri 2 pae u-3.1 marketstructureRai University
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Market structure identifies how a market is composed in terms of the number of firms, nature of products, degree of monopoly power, and barriers to entry. Markets range from perfect competition to pure monopoly based on imperfections. The level of competition affects consumer benefits and firm behavior. While models simplify reality, they provide benchmarks to analyze real world situations, where regulation may influence firm actions.Bsc agri 2 pae u-3 perfect-competition
Bsc agri 2 pae u-3 perfect-competitionRai University
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This document discusses the concept of perfect competition in economics. It defines perfect competition as a market with many small firms, identical products, free entry and exit of firms, and complete information. The document outlines the key features of perfect competition including: a large number of buyers and sellers, homogeneous products, no barriers to entry or exit, and profit maximization by firms. It also discusses the short run and long run equilibrium of a perfectly competitive firm, including cases where firms experience super normal profits, normal profits, or losses.Mba ewis ii u i approaches to process improvement
- 1. UNIT 1 Challenges, Critical Success Factors & Critical Failure Factor in BPR Course: MBA-II Subject: EWIS
- 2. 1. Identifying Customer Needs & Performance Problems in the current Processes 2. Reassessing the Strategic Goals of the Organization 3. Defining the opportunities for Re-engineering 4. Managing the BPR initiative 5. Controlling Risks 6. Maximizing the Benefits 7. Managing Organizational Changes 8. Implementing the re-engineered Processes
- 3. 1. Work Units change from functional departments to process teams 2. Jobs change from simple tasks to multi-dimensional work 3. Peoples roles change from controlled to empowered 4. Job preparation changes from training to education 5. Measures of Performance & compensation change from activity to results 6. Criteria for career advancement change from performance to ability 7. Values change from protective to productive 8. Organizational Structures change from hierarchical to flat 9. Executives change from scorekeepers to leaders
- 4. 1. Clear Vision for Transformation 2. Top management commitment 3. Identification of Core Processes for BPR 4. Ambitious BPR team 5. Knowledge of Reengineering techniques 6. Engaging external consultants 7. Tolerance of genuine failures" 8. Change Management
- 5. 1. Trying to Fix a process instead of Changing it 2. Lack of focus on Business-critical Processes 3. Lack of holistic approach 4. Willingness to settle for minor results 5. Quitting too early 6. Limiting the scope of BPR by existing constraints. 7. Dominance of existing corporate culture 8. Adopting bottom-up approach 9. Poor leadership 10. Trying to avoid making anyone unhappy 11. Dragging the BPR exercise too long.
- 6. Legacy of British System Land Records created mainly for Land Revenue Based on Presumptive Ownership of land parcels Managed by multiple departments Title Survey Registration Local Government Processes & services, mostly manual Citizens have to visit several offices & wait for months for title changes
- 7. BPR is about Radical Redesign of business processes BPR brings Efficiency, Effectiveness & Customer-friendliness BPR needs adoption of a structured methodology Top management commitment & Change Management are critical to success
- 8. Management and Information System by Laudan & Laudan, Pearson Publications Concepts in Enterprise Resource Planning by Brand, Monk and Wagner Thomson Learning Information Systems Today, 2e by Leonard Jessup, Joseph Valacich, PHI The CRM Handbook by Jill Dyche