際際滷

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Mba presentation 2014 new
Mba presentation 2014 new
1.1. 犧犧÷魂 犹犧ム紺 犧犧о魂犧≠犧犧橿犧園犧犧犧犧犧園犧犧
1.1.1. 犧犧÷魂犧犧犧犧犧園犧犧
犧犧謂犹犧犧犧ム魂犧 犹犧犧園犧犧謂犹犧犧犧犧犧橿坤犧園犧犧園犧犧萎犧, 犧犧園 犹犧ム紺 犧ム艮犧犧犧萎犧迦犹犧犹犧犧死魂犹犧犹犧犧犧伍此犧犧伍犧犧о魂犧≠
犧犧萎犧迦犧迦此犹犧犧犧犧迦犧犧霞犧犧園犧犧萎犧霞犧犧謂犹犧犧犧犧迦犹犧犧≠犧朽犧о魂犧≠犧犧謂犹犧ム叉犧犧犧迦婚犹犧霞犧犧迦犧犧∇左犧犧犧. 犧犧萎犧迦犧死犧ム魂犧 犧犧÷叉
犧÷差犧 犹犧犧 犧犧呉 犹犧 犧犧W犧園 犧犧準 犧÷魂 犧犧 犹犧 犧犧項混犧迦 犧犧謂 犧犧迦, 犧÷叉 犧о佐犧犧朽犧迦 犧犧鰍 犧÷魂 犧犧霞 犧ヮ犧準 犧犧朽 犧迦 犧迦 犧犧項 犹犧犧 犹犧犧
犧犧迦 犧犧園.  犹犧犧 犧犧謂 犹犧犧迦紺 犹犧℃犧 犧犧迦 犧犧萎昏犧巌犧鰍 犧犧項犧犧園-犧ヮ犧準犧犧園 犧 犧犧迦此犧迦 犹犧ь犧迦犧 犧ь犧霞 犹犧犧園 犧犧犧犧迦 犧犧迦 犧犧萎犧犧
犧犧迦犧朽 犧犧犧 犧犧萎犧迦犧死 犧ム魂犧р 犹犧犧死魂 犧÷魂 犧迦 犧犧р 犹犧犧 犧犧死 犹犧ヮ犧. 犧犧萎犧迦 犧犧巌 犧犧霞 犧犧迦犧迦犧犧犧 犧ム魂犧 犧犧撃 犹犧 犧ь犧霞 犧≠犧 犧犧о魂犧≠
犧犧伍犧死此犧犧死此犧犧項犧犧園犹犧犹犹犧劇梱犧犧犧犹犧 犹犧犧犹犹犧迦紺犹犧犧犧迦犧犧項犧犧劇犹犧犧劇梱犧犧犧伍犧犧萎犧巌. 犧犧犧犧, 犧犧謂犹犧犧園犹犧犧ь犧霞犧犧謂犹犧犧
犹犧犧死魂 犧≠犧 犧犧劇 犧犧園 犧犧園 犧犧霞 犧犧迦 犹犧 犧犹犧ム佐 犹犧 犧犧犧園 犧犧溢犧犧 犧犧 犹犧犧園 犹犧 犧犧萎犧迦犧死 犧ム魂犧о此犧汲 犧ム魂犧  犹犧 犧犧迦 犧犧迦 犧犧項 犧犧劇犧犧園
犹犧ム紺 犹犧迦犹犧℃犹犧犹犧迦犧犧迦 犹犧犧園 犧犧 犹犧℃犧 犹犧迦 犹犧℃ 犹犧犧犧犧萎犧巌 犧迦犧犧萎犧巌犹犧犧: 犹犧迦犧℃犧о, 犹犧迦犧犧準,
犹犧迦犧犧≠犹犧, 犹犧迦犧ム些犧÷左犧, 犹犧迦犧ム些犹犧 犹犧ム紺 犧犧犹.
犹犧迦 犧犧謂 犧犧 犹犧犧園 犧犧劇 犹犧犧犧犧萎犧巌 犧犧犧橿坤犧園 犹犧 犧犧園 犧犧о魂犧≠ 犧犧巌犧死此犧犧迦 犹犧 犧迦 犧犧園犹犧 犧犧迦犧犧迦 犧犹犧ム佐
犹犧犧犧犧犧撃犧犧迦犧犧萎坤犧巌 犹犧犧犧犧犧迦犹犧犧園犹犧迦犹犧℃犧犧≠犧朽坤犧死犧犧迦犧犧, 犧÷叉犧犧伍犧犧霞犧犧迦犹犧犧犧謂犧犧霞犧犧迦犧犧犧迦犧犧迦, 犧犧迦此犧迦
犹犧犧犧項犹犧犧迦犧迦 犹犧犧犧萎犧萎犧準婚犧犧園犧犹犧犧犧死犧犧犧犹犧犧犧犧項犧犧朽犧犧о.	
 油  犧犧迦犧÷魂犧÷叉犧犧迦犧о佐犹犧犧犧迦犧÷紺犧犧迦婚犧巌犧
犧犧霞 犹犧ム 犧≠犧 犧 犧犧準 犧犧犧 犧犧迦 犧犧謂 犹犧犧 犹犧 犧犧準 犧犧朽犹犧 犧犧謹犧犧霞 犧犧準婚 犧犧園 犧犧о魂犧≠ 犹犧犧園 犹犧 犹犧 犧犧迦 犧犧迦 犹犧犧巌犧犧犧 犧犧迦 犧犧項
犹犧迦犧犧謂犧犧 犹犧犧犧犧死犧犧犧萎犧死犧ь犧霞犹犧迦犧犧謂犧犧犧犧謂犹犧ム叉犧犹犧犧朽犹犧 犹犧犧犧汲犹犧犧犧謂犹犧犧犧犧犧犹犧犧死魂犹犧犧,  犹犧犹犧犹犧犧犧犧犧
犧犧死犧犧萎坤犧巌犧犧園犧≠犧犧伍犧犧萎犧霞犧犧犹犧℃犧犧犧準犧犧園犹犧迦犧犧謂犧犧犧犧犧鰍犹犧犧霞犧犧迦犧犧迦犧犧謂犹犧犧.
犧
犧犧о犹犧犧犧犧犧犹犧犧≠犧犧迦犧犧園犧犧萎犧霞犧о佐犧犧汲犧犧迦犧犧項, 犧犧死婚犧ム紺犧犧園犧犧園犧犧迦犧ム紺 犧÷叉犧犧迦
犧
犧犧園犹犧ム嵯犧犧犧犧迦犧犧園犧犧犧, 犧÷叉犧犧о魂犧≠犹犹犧迦紺犧犧死此犧犧園犧犧萎犧迦犧犧巌犧犧
犧犧迦犧迦犧犧死婚犧犧巌犧犧犧犧犧謂犹犧犧. 犧犧謂犧犧犹犧犧犧園犧犧伍犧園, 犧犧犹犧犧園犹犧犧犧死犧犧萎坤犧巌
犧犹犧犧≠犧犧伍犧犧萎犧霞犧犹犧犧霞犧犧盾犧÷犧園犹犧迦犧犧萎犧犧犧犧橿犧犧迦犧迦犧犧迦犧犧萎犧犧.
犧
1.1.2. 犧犧о魂犧÷昏犧橿犧園犧犧犧犧犧園犧犧
犧 犧 犧 犧  犧 犧о此犧迦犧ヮ 犧 犧ь 犧 犧犧萎犧迦犧犧 犧 犧 犧 犧犧迦犧迦犹犧犧犧萎犧犧犹犧犧 犧 犧÷叉 犧 犧о魂犧÷ 犧 犧犧犧 犧 犧 犧 犧迦犧 犧 犧
犧犧園犧犧迦犧犧萎犧犧犹犧犧犧準   犹犧ь犧霞 犧ム婚犧÷ 犹犧℃犧 犧犧萎犧迦 犹犧о 犧ヮ犧犧≠ 犧犧迦犹 犧 犧÷叉 犧犧о魂犧÷犧犧 犧犧橿犧о 犹犧 犹犧 犧犧迦 犧犧項
犹犧迦犧犧謂犧犧. 犹犧犧迦紺犹犧犧犧犹犧犧犧犧霞犧犧迦犧÷叉犧犧迦犧犧園犹犧ム嵯犧犧犹犧犧р犧犧園犧 犹犹犧迦紺犧犧死此, 犧÷叉犧犧迦犧犧謹犧犧迦混犧項犹犧犧犧о佐犧犧汲犧犧迦
犧犧項犧犧迦犧ム紺犧犧準 犹犧ム紺 犧÷叉 犧犧迦犹犧犧死魂 犹犧 犹犧犧犧死婚犧ム紺 犧犧園 犧犧 犹犧迦 犧犧謂 犧犧犧 犧犧朽坤犧о此  犹犧犹犧犧巌犧犧迦 犧犧謂 犧犧護犧 犹犧 犧犧萎犧迦犧死
犧ム魂犧о昆犧園 犧÷魂 犧犧巌犧迦坤犧萎犧霞 犧犧迦 犧犧項 犧犧劇 犧犧萎犧巌 犧  犹犧犧 犧ь犧霞 犹犧迦 犧犧謂 犧犧犧犧迦 犧犧謂 犧犧迦 犹犧犧園 犧犧劇 犹犧犧犧犧萎犧巌 犧 犧犧橿犧園
犧犧犧犧ム魂犧р犹犧犧死魂犹犧犧≠犧犧犧犧朽犧犧謂犧犧巌犹犧犧犹犧犧園犹犧.
犧犧迦犧犧 犧 犹犧迦犧犧萎  犧 犧犧萎 犧 犧犹犧 犧 犧萎犧迦犧 犧 犧÷叉 犧 犧迦犹犧ム嵯 犧 犧犹犧犧犧迦犧犧萎犧犧犧犧迦犧 犧 犧迦犧 犧 ,
犹犧犧園犧犧死犧犧朽犧犧犧迦犧犧犹犧犧朽此犧犧迦犧犧萎坤犧巌, 犧犧犧犧犧犧迦犧迦犧犧迦, 犧犧迦犧ム魂犧犧犧園犹犧犹犧 犧犧克犧ム沙犧犧犧謹犧犧犧劇犧伍此犧犧死犹犧
犧犧準, 犧犧萎犧迦犧死犧÷叉犧犧伍犧犧萎犧迦犧犧朽婚犧巌犧犧犧朽犧 犹犧ム紺 犧犧犧橿犧園犹犧犧園犹犧犧ム魂 犧犧迦犧迦犧犧萎犧犹犧犧犧溢犧迦犧ム魂犧ь犧犧ム沙犧,
犧犧迦此犧迦 犧 犧犧萎坤犧巌此犧迦 犧犧迦 犧犧鰍 犹犧犧霞 犧犧死 犧犧萎坤犧巌 犧犧迦 犧犧迦犧犧謂 犹犧犧犧犧園犹犧迦犹犧犧巌犧犧迦犹犧犧犧犧犧犧犹犧犧巌犧犧迦犧 犧犧鰍
犹犧犧犧克犧犧迦犹犧犧犧犧霞犧犧死犹犧犧犹犧犧犧犧犧犧犧犧犧犧迦此犹犧犧о犧迦犧犧犧犧犧園 犹犧ム紺 犧ム艮犧犧犧萎犧迦犧犧ь犧: 犹犧犧犧犧死犹犧犧, 犧犧護犧≠犧犧死
犹犧犧 犹犧ム紺 犧犧迦犧犧о魂犧≠犹犧犧≠犹犧犧犧犧о犧犧死犹犧犧.
犧犧о犹犧犧犧犧死犧犧犧犧迦婚 犧犧犹犧犧園犹犧犧犧迦犧謂犹犧犧霞犧≠犧朽犧о魂犧≠犧犧死犹犧犧∇魂犧犧犧謹犧犧霞犹犧犧巌犧犧о魂犧≠犹犧犧園犹犧犹犧犧犧迦
犧犧迦犧犧迦 犹犧犧巌 犧犧犧 犧犧迦 犧犧項 犹犧迦 犧犧謂 犧犧 犹犧 犧ム魂犧  犹犧犧 犹犧犧園 犧 犧÷差犧 犧犧橿犧園 犹犧 犧犧迦 犧犧園 犧犧巌 犹犧 犧ム沙犧犧犧謹 犧犧犧 犧犧迦婚
犧犧萎昏犧巌犧犧犧犧犧撃犧犧克犧ム沙犧犧犧謹犧犧≠犧犧о魂犧≠犧犧死犹犧犧∇魂犧犧犧萎犧犧犧犧伍坤犧謂犧犧巌犹犧犧犧劇犹犧犧犧犧萎犧巌犹犹犧.
犧
1.2. 犧犧伍犧犧萎昏犧死犧犧犧犧犧迦犧犧謹犧犧
犧犧伍犧犧萎昏犧死犧犧犧犧犧迦犧犧謹犧犧霞犹犧犧犧犧犹犧℃犧犹犧犧犧犧謹犧犧霞犹犧犧巌犧犧о魂犧≠犹犧犧園犹犧犹犧犧犧迦犧犧迦犧犧迦犹犧犧巌犧犧犧
犧犧迦犧ム沙犧犧犧謹犧犧項犹犧迦犧犧謂犧犧犹犧犹犧犧犹犧÷嵯犧犧犹犧犧劇梱犧, 犹犧犧о犧о砂犧犧犧園.
1.3. 犧犧犧犹犧犧犧犧犧犧犧迦犧犧謹犧犧
犹犧犧園 犧犧迦犧犧謹犧犧霞  犹犧犧巌 犧犧о魂犧≠ 犧犧迦 犧犧迦此犧迦 犹犧 犧犧迦 犧犧鰍 犹犧犧死魂 犹犧犧р 犧犧園犧犧 犹犧迦 犧犧謂 犧犧犧犧迦 犧犧園 犧犧迦今
犧犧巌犧犧 (Cardinal) 犧犧萎犧巌犧犧橿坤犧園犧犹犧ム佐犹犧犧犧犧死, 犧÷叉犹犧犧 犹犧犧犧項犹犧犹犧÷嵯犧犧犹犧犧劇梱犧, 犹犧犧о犧о砂犧犧犧園 犹犧犧巌犹犧犧
犧犧犧項犧犧園 5 犹犧犧園犧犧, 犹犧犧犧≠犹犧ム犧謂犹犧о坤犧霞犹犧犧犧迦犧犧鰍犹犧犧汲犧犧犧迦 5 犧犧.

犧
1.4. 犧犧死犧犧謂犹Q犧犧犧犧迦犧ь犧霞犧犧謂犹犧犧犧園犧犧霞犧犧犧迦犧犧謹犧犧
犧犧謂犹犧犧犧犧迦犧ь犧霞犧犧謂犹犧犧犧園犧犧迦犧犧迦犧犧謹犧犧霞犹犧犧犧犧犹犧℃犧犧犧謂犹犧犧犹犧犧巌:
犧克
- 犧犧死犧犧萎犧犧犧犧迦犹 犹犧ム紺 犧犧犧犧犧犧犧犧犧犧迦犧犧項犹犧迦犧犧謂犧犧犧犧迦犧ム紺犧犧準.
- 犧犧犧犧謹 犹犧ム紺 犧犧死犧犧犧犹犧犧犧犧犧犧犧迦犧犧項犹犧迦犧犧謂犧犧犹犧犧犧犧犹犧犧犧犧犧犧迦婚.
- 犧犧園犧犧 犹犧ム紺 犧犧伍犧萎昏犧園犧犧犧犧犧迦犹犧犧園犧犧伍坤犧謂犧犧巌犧犧о犹犧迦犧犧謂犧犧.
- 犧о佐犧犧萎犧霞犧犧巌犧死犧犧萎犧園犧犧犧謂犹犧犧園犧犧÷差犧犧犧園犧犧汲犧犧橿坤犧園犧犧克犧犧犧橿坤犧園犧犧死犹犧犧∇魂犧犹犧犧園犧犧伍坤犧謂犧犧巌犧犧о犹犧迦犧犧謂
犧犧犹犧犹犧犧犧園犧犧巌犹犧犧犧迦犧犧.
- 犹犧犧園犧犧÷差犧犧犧迦犧о佐犧犧霞犧犧迦犧犧÷叉犧犧謂犹犧犹犧犧犧迦犧犧謹犧犧霞犧犧犧犧ь犧霞犧犹犧.
2.1.犧犧巌犧迦此犧犧園
- 犧犧犹犧迦犧犧謂犧犧
- 犹犧犧р犧犧園犧犧謂犧犧
- 犧犧о魂犧≠犹犧犧園犹犧犹犧
- 犧犧犧犧謹
- 犧犧死犧犧犧犹犧犧
- 犧犧園犧犧 犹犧ム紺 犧犧伍犧萎昏犧園
2.2. 犧犧巌犧犧謂犧犧汲犧犧犧準婚犧犧犧
2.2.1. 犧犧巌犧犧謂犧犧汲犧犧о魂犧≠犹犧犧園犹犧犹犧
犹犧犧о犧巌犧犧о魂犧÷犧準婚犧犧園犧犧о魂犧÷犧犧園犹犧犹犧 犹犧迦犹犧犧巌犧犧迦犧犧謹犧犧迦犧о魂犧÷犧迦犧萎犧犧園犧犧犧犹犧犧犧犧迦
犧犧犧橿犧犧犧克犧犧迦犧犧園犧犧巌犹犧犧ム沙犧犧犧謹犹犧犧犧犧克犧犧謹犧犧迦犧о犧犧巌犧迦坤犧萎犧迦犧犧犧迦犧犧迦犹犧犧:
- 犧犧迦犹犧犧園犧犧巌
- 犧犧迦犧犧迦犧犧謂÷魂犧
- 犧犧迦犧犧迦犧犹犧ム佐犧犧迦
- 犧犧迦犧犧迦犹犧犧巌
犧犧о魂犧≠ 犹犧犧園 犹犧 犹犧 犧犧園犹犧霞 犧犹犧犧巌犧犧о魂犧≠ 犧犧準 犹犧 犧犧迦 犧ム沙犧犧犧謹 犧 犧犧死 犧犧犧 犹犧犧 犧 犹犧 犧犧巌 犧 犧犧萎犧 犧犧園
犧犧迦犧犧迦犧ム沙犧犧犧謹 犹犧犧犧犧迦犧犧謂犹犧犧園犹犧犧犧迦此 犧 犧犧迦犧犧萎犹犧犧園犹犧犧犧迦此犧犧迦犧犧迦犧犧
犹犧犧犧死犧犧犧犹犧犧犧犧犧犧犧克犧ム沙犧犧犧謹犧犹犧犧園犹犧. 犧犧犧犧, 犧犧ь犧霞犧犧死犧犧犧犹犧犧犧犧犧
犧犧迦犧ム沙犧犧犧謹犧犧謂犹犧犧園犧犧鰍犹犧 犧 犧犧迦犧犧謹犧犧犧撃犹犧犧ь犧霞犹犧犧園犧犧о魂犧
犧犧準犹犧犧犧犧園. 犧犧о魂犧≠犧犧準犧犧迦犧犧迦犧ム沙犧犧犧謹犹犧犧園犧犧о犧犧項犹犧迦犧犧謂犧犧犧犧迦此犧迦
犹犧犧犧犧犧犹犧犧園 2 犧犧謂犹犧犧犹犧犹犧: 犧犧о魂犧≠犧犧準犧犧迦犹犧 犹犧ム紺 犧犧о魂犧÷昏犧準犧犧迦犧犧犧.
2.2.2. 犧犧巌犧犧謂犧犧汲犧犧迦犧ム沙犧犧犧謹
犧犧迦 犧ム沙犧犧犧謹 (Investment) 犹犧迦 犹犧犧巌犧犧迦 犧犧鰍  犹犧 犹犧犧巌 犹犧犧 犧犧萎犧犧 犧犧巌犧犧萎犧鰍 犹犧 犹犧  犹犧犧 ∇艮犧
犧ь犧迦犧謂犹犧犧犧死犧犧犧犹犧犧犧犧園犧犧劇犧÷魂, 犹犧犧犧犧死犧犧犧 犹犧犧犧犧犧迦犧ь犧霞犧犧謂犹犧犧犧園犧犧迦犧犧迦犧ム沙犧犧犧謹犧犧犧犧о犧≠犧朽此犧項犧犧霞
犧迦 犧犧ь犧霞 犧犧橿犧о 犹犧犧巌 犧 犹犧 犧ム沙犧犧犧謹 犹犧 犹犧 犹犧犧犧 犧犧  犹犧ム紺 犧犧о 犧犧迦 犧ム紺犧迦犧犧死 犧犧犧 犹犧犧犧犧園 犧犧 犧犧謹 犧犧 
犹犧犧犧ь犧: 犧犧鰍犹犧.
犧犧迦犧ム沙犧犧犧謹 犹犧犧犧犧犧犹犧犧園 3 犧犧萎犧犧犹 犧犧: 犧犧迦犧ム沙犧犧犧謹犹犧犧犧犧迦犧犹犧ム佐犹犧犧 (Consumer
Investment), 犧犧迦犧ム沙 犧 犧犧 犧 犹犧犧犧 犧 犧萎犧 犧 (Business Investment) 犹犧ム紺 犧犧迦犧ム沙 犧 犧犧 犧 犹犧犧 犧 犧犧 犧
(Securities Investment).
2.2.3. 犧犧巌犧犧謂犧犧汲犧犧犧犧謹
犧犧犧犧謹 犹犧迦犹犧犧巌犹犧犧巌犧犧死 犧 犧犧犧犧犧準犹犧犧迦犧犧巌犧犧死犧犧犧克犧ム沙犧犧犧謹犧犧迦犹犧犹犧犧犹犧犹犧犧÷魂犹犧犧犧犧巌犧犧 犧
犧犹犧ム佐犧犧迦 犹犧ム紺 犧犧鰍犧犧謂犹犧犧÷魂犹犧犧犧巌犧犧萎犧迦犹犧犧犧園犧犧伍犧園 犧 犧犧萎犧迦犧死.
犧犧 犧犧謹 犹犧犧 犧犧犧 犹犧犧園犧迦 犧犧謂 犹犧犧 犧犧迦此 犧ム艮犧犧犧萎犧謂 犧犧犧 犹犧 犧ム紺犧犧霞 犧犧犧萎坤犧巌,  犹犧 犹犧犧 犧ム婚犧≠ 犹犧ヮ犧
犧犧犧犧謹犹犧℃犧犧÷叉 2 犧犧謂犹犧犧犹犧犧: 犧犧犧犧謹犧犧死犧 犹犧ム紺 犧犧犧犧謹犧犧準犹犧犧.
犹犧犧犧迦犧犧橿犧о犧犧迦犧犧犧謹犧ム婚犧÷犧℃犧犧犧迦此犧迦犧犧橿犧犧犧項犧犧巌犹犧ヮ犹犧犧犧犧犧朽:
	
 油
	
 油	
 油
TC = FC + VC
TC =犧犧犧犧謹犧ム婚犧
FC = 犧犧犧犧謹犧犧死犧
VC = 犧犧犧犧謹犧犧準犹犧犧
2.2.4. 犧犧巌犧犧謂犧犧汲犧犧死犧犧犧犹犧犧
犧犧迦犧犧謂犹犧÷叉犧犧犧о魂犧≠犹犧犧園犹犧犹犧犧犧迦犧犧迦犧ム沙犧犧犧謹犹犧犧犧迦犧犧項犹犧迦犧犧謂犧犧犧犧犧 犧犧謂犹犧犧о佐犧犧汲犧犧迦犧о佐
犹犧犧迦紺犧犧死犧犧犧犹犧犧 6 犧о佐犧犧 犹犧犧犹犧犧ム紺犧о佐犧犧汲犧≠犧ム魂犧犧ム紺犧犧準犧犧撃犧犧犧:
犧
1) 犹犧ム犧謂犹犧о坤犧霞犹犧犧犧謹犧犧劇 (Payback Period: PB)
2) 犹犧ム犧謂犹犧о坤犧霞犹犧犧犧謹犧犧劇犧犧犧橿犧謹犹犧犧巌犧÷差犧犧犧霞犧犧園犧犧伍犧園犧犧犧犧犧謂犹犧犹犧犧巌犧犧死 (Discounted Payback
Period: DPB)
3) 犧÷差犧犧犧霞犧犧園犧犧伍犧園犧犧伍犧犧 (Net Present Value: NPV)
4) 犧犧園犧犧謂犧犧朽犧鰍犹犧 (Profitability Index: PI)
5) 犧犧園犧犧霞犧犧死犧犧犧犹犧犧犧犧迦犹犧 (Internal Rate of Return: IRR)
6) 犧犧園犧犧霞犧犧死犧犧犧犹犧犧犧犧迦犹犧犧犧犧園犧犧伍犹犧ヮ犧 (Modified Internal Rate of Return: MIRR)
2.2.5. 犧犧巌犧犧謂犧犧朽犧迦犧犹犧ム佐犧犧迦犧犧迦犹犧犧巌犧犧о犧犧伍犧犧死
犧犧迦犧犹犧ム佐犧犧迦犧犧迦犹犧犧巌犧犧о犧犧伍犧犧死 (Personal Finance Management) 犹犧迦犹犧犧巌犧犧迦犧犹犧ム佐
犧犧迦, 犧犧迦犧о魂犧犹犧犧 犹犧ム紺 犧犧迦犧犧橿犧死犹犧犧о犧迦犧犧迦犧犧園犧犧迦犧犧園犧犧巌犧犧÷叉犧∇差 犧 犹犧犧÷魂犧犧犧犧犧伍犧犧死 犧 犧犧犧犧犧死婚
犹犧犧犹犧犹犧犧朽犧犧萎犧犧犧項犧犧伍 犹犧ム紺 犹犧犧朽犧犧о魂犧÷昏犧死此犧犧項犧犧園犧ム紺犧迦犧ム魂犧犧犧園 犧犧園 犧ム魂犧犧犧迦.
犧犧迦犧犧迦犹犧犧巌犧犧о犧犧伍犧犧死 (Personal Finance) 犹犧迦犹犧犧巌犧犧園犧犧巌犧犧園犹犧死犧犧犧伍犧犧死犧÷叉犧∇差犧犧園犧犧園
犧犧園犧犧巌犧犹犧犧園犧犧萎昏犧園犧犧迦坤犧巌此犧萎犧園 犹犧犧: 犹犧犧巌犧犧死, 犹犧犧巌犧犧迦犧犧萎犧迦犧迦, 犧犧伍犧萎犧犧犹犧犧犧犧÷嵯, 犹犧犧犧犹犧犧犧迦犹犧
犹犧犧劇梱犧, 犧ム沙犧, 犹犧犧劇梱犧, 犧犧犧巌 犹犧ム紺 犧犧犹.
2.2.6. 犧犧犧橿犧死犹犧犧≠犹犧犧朽此犧犧準婚犧犧園犧犧迦犧犧迦犧犧犧犧伍坤犧謂犧犧巌犧犧萎犧迦犧犧迦 犹犧ム紺 犧犧萎犧迦犧犧犧, 犧犧迦犧犧園犧犧霞
犧犧犧準 犹犧ム紺 犧犧迦犧犧迦犧犧迦犧犧犧犧鰍犹犧 犹犧 犧犧犧 犧ム魂犧
犧犧橿坤犧園 犧犧犧 犧犧迦犧死犧ム艮犧犧犧萎此犧死犧犧朽婚犧霞 犧犧о 犧犧迦 犧犧 犹犧犧朽此  犹犧ム紺 犧犧園犧犧萎犧霞 犧о佐 犧犧萎昆犧謂 犧犧巌 犧犧萎犧迦 犧犧迦 
犹犧ム紺 犧犧萎犧迦 犧犧犧 犧犧萎犧園 犹犧ム犧犧 42/犧犧  犹犧 犹犧 犧犧鰍 犧犧巌犧迦此 犧ь犧: 犧о佐 犧犧萎昆犧謂 犧犧巌 犧犧萎犧迦 犧犧迦 犹犧ム紺 犧犧萎犧迦
犧犧犧 (犧о犧)  犹犧℃犧 犧犧死婚犹犧о 犧о佐 犧犧萎昆犧謂 犧犧巌 犧 犹犧犧園 犹犧 犧犧萎坤犧迦  犹犧犧 犹犧 犧犧死 犧犧萎犧準 犹犧ム紺  犹犧犧犧 犹謂 犧犧劇犧犧犧
犧犧迦此犧犧死犹犧迦犧犧犧 犧犧犧 犧ム魂犧 犹犧犧犧犧園犹犧犧犧犧萎犧迦犧犧迦此犧÷魂犧犧犧萎犧迦 犹犧ム紺 犹犧犧犧犹犧犧犧犧ム左犧≠犧:
≒ 犧о佐犧犧萎昆犧謂犧犧巌犧犧萎犧迦犧犧犧: 犹犧℃犧犧犧園犧犧霞犧犧死婚犹犧о犧о佐犧犧萎昆犧謂犧犧巌犧犧≠犹犧犧犧犧迦犧犧謂犹犧ヮ犧犹犧犧ム紺犧犧汲犧犹犧犧朽19犧犧死
犧
犧 犧÷叉犧÷差犧犧犧霞犧犧園犧犧巌犧犧園犹犧死犧犹犧犧朽 250 犧ヮ犧迦犧犧朽, 犧÷叉犧犧犧犧ム魂犧犧犧園犧犧伍坤犧謂犧犧巌犧犹犧犧朽 400 犧ヮ犧迦犧犧朽犧犧犧.
≒ 犧о佐犧犧萎昆犧謂犧犧巌犧犧萎犧迦犧犧迦: 犹犧℃犧犧犧園犧犧霞犧犧死婚犹犧о犧о佐犧犧萎昆犧謂犧犧巌犧犧≠犹犧犧犧犧迦犧犧謂犹犧ヮ犧犹犧犧ム紺犧犧汲犧犹犧犧朽 99 犧犧死
犧
犧 犧÷叉犧÷差犧犧犧迦犧園犧犧巌犧犧園犹犧死犧犹犧犧朽 1,200 犧ヮ犧迦犧犧朽, 犧÷叉犧犧犧犧ム魂犧犧犧園犧犧伍坤犧謂犧犧巌犧犹犧犧朽 1,000 犧ヮ犧迦犧犧朽犧犧犧.
≒ 犧犧迦 犧犧園 犧犧霞 犧 犧犧準 犹犧迦 犹犧犧巌 犧犧迦 犧犧巌 犹犧ヮ 犧÷差犧 犧犧霞 犧犧園 犧犧巌 犧犧死 犧  犹犧犧犧犧謂 犹犧犧 犹犧犧巌 犧犧迦 犧 犧ム沙犧 犧犧迦此 犹犧о坤犧霞
犧犧犧犧犧迦犧犧鰍犹犧. (犧÷魂犧犧犧 3, 犧犧死犹犧迦犧ь犧霞犧犧о犧犧迦犧犧о犧犧霞犧犧迦犧犧)
≒ 犧犧迦犧犧犧犧橿犧 犹犧℃犧犹犧犧園犧犧迦犧犧克犧犧橿犧犧朽犧犧迦犧犧萎坤犧巌犧犧伍坤犧萎犧巌犧∇差犧犧迦犹犧 犧 犧犧迦犧犧萎犧犧犧犧÷叉犧犧橿犧ム犧迦此犧
犹犧犧犧橿犧死犹犧ь犹犧犧犧死犹犧迦. (犧÷魂犧犧犧 27)
≒ 犧犧橿犧ム犧犧犧犹犧犧犧犧迦犧犧 犹犧℃犧犧犧橿犧ム犹犧犧犧迦犧犧迦犧犧橿犧犧朽犧犧迦犧犧萎坤犧巌犧犧伍坤犧萎犧巌犧犧伍犧犧萎犧犧 犹犧ム紺
犧犧伍犧ム紺犧犧園. (犧÷魂犧犧犧 28)
≒ 犧犧死犹犧迦犧ь犧霞犧犧о犧犧迦犧犧о犧犧霞犧犧迦犧犧, 犧犧迦犧犧 1 犧÷魂犧犧犧霞犧犧 8 犧犧準婚犧犧園犧犧謂犹犧犧犧迦犧犧犹犧犧朽此犧犧癌犹犧犧 犹犧
犧ム紺犧犧呉犧ь犧: 犧ム艮犧犧犧萎犧迦犧÷叉犧犧謂犹犧犧犧迦犧犧犹犧犧朽此犧犧癌犹犧犧犧犧迦犧犧迦犧犧迦犧犧 (犧犧死犹犧ь犧犧犧
犧犧犧) 犧犧犧迦犧犧謂犹犹犧犧犧迦犧ム沙犧犧犧謹, 犧犧迦犧犧巌犧犧萎犧迦犧犧迦犧迦坤犧謂
犧犧謂犧犧謂犹犧 犹犧ム紺 犧犧迦犧迦坤犧萎犧項犧謂犹犧犧犹犧犹犧犧犧犧迦
犹犧犧犧犧犧朽 犧 犧犧伍坤犧萎犧園犧犧迦犹犧犹犧犧犧犧犧犧伍坤犧謂犧犧巌犧犧萎犧迦犧犧犧, 犧犧萎犧迦犧犧迦
犹犧ム紺 犧犧萎犧迦犹 犹犧犧犧犧園犧犧萎犧霞犧犧犧犧迦犹犧犧ヮ犧迦犹犧犧犧犧萎犧巌.
2.3.犧犧死犧犧迦犧о佐犹犧犧犧犧準婚犧犧犧
犧n犧÷混犧園 犧犧園 犧犧霞 犧犧園犧 (2003) 犧犧謹犧犧霞 犧犧準婚 犧犧園 犧犧 犧犧謹  犹犧ム紺 犧犧死 犧犧犧 犹犧犧 犧犧犧 犧犧迦 犧犧項 犧犧謂 犧犧 犹犧
犧犧園∇艮犧犧犧準犹犹.
犧犧о艮犧犧犧謂犹犧 犧ム嵯犧犧園犧犧汲犧犧萎犧伍 (1998) 犧犧謹犧犧霞犧犧犧犧謹 犹犧ム紺 犧犧死犧犧犧犹犧犧犧犧迦犧犧迦犹犧犧園犧犧о犧犧謂犧犧
犹犧犧犧鰍犧犧死 犧犧犧犧犧園, 犧犧鰍犹犧犧汲犧犧鰍犹犧犧朽犧犧萎犧о, 犧犧園∇艮犧犧犧迦犧犧項今犧朽犧犧犹犧.
犧犧伍犧迦  犹犧犧 犧犧萎今犧死  犹犧ム紺 犧犧伍犧霞 犧犧園 犧犧迦 犹犧 犧犧巌 (1979) 犧犧謹犧犧霞 犧犧 犧犧謹 犹犧 犧犧迦 犧犧萎坤犧巌  犹犧ム紺
犧犧萎坤犧巌此犧迦犧犧死犧犧萎坤犧巌犧犧犧犧犧克犧犧項犧犧謂犧犧犧犧迦犹犧犧犧萎坤犧巌犧犧犧橿犧園 5 犹犧犧 犹犧 4 犧犧園∇艮犧犧犧犧犹犧 犹犧犹犧: 1) 犧犧鰍
犧犧死犧犧迦犧犧迦-犧犧鰍犧犧死犹犧犧犧犧死犹犧, 犧犧鰍犹犧犧汲犧犧謂犧犧護犧≠犹犧犧, 犧犧園∇艮犧犧犧萎犧伍犧犧迦犧犧 2) 犧犧鰍犧犧死犧犧霞犧犧溢犧迦, 犧犧鰍犹犧犧汲
犧犧迦此 犧犧迦, 犧犧園∇艮犧 犧犧萎犧犧 犧犧萎犧死此 3) 犧犧鰍 犧犧死 犧犧犧 犧÷紺 犹犧犧犧, 犧犧鰍 犹犧犧汲 犧犧迦 犧犧死犧犧, 犧犧園∇艮犧 犧犧萎犧伍 犧犧死犧犧迦此 4)
犧犧鰍犧犧死犧犧伍犧犧巌犧園, 犧犧鰍犹犧犧汲犧犧鰍犹犧犧朽犧犧萎犧о, 犧犧園∇艮犧犧犧迦犧犧項今犧.
犧犧萎犧 犧犧園犧犧謂 犧犧巌 (2003) 犧犧謹犧犧霞 犧犧準婚 犧犧園 犧犧萎犧迦婚犧謂 犧犧迦 犧ム沙犧犧犧謹  犹犧ム紺 犧犧死 犧犧犧 犹犧犧 犧犧犧 犧犧迦婚
犧犧萎昏犧巌犧犧犧犧克犧犧項犹犧迦犧犧萎犧犹犹犧犧朽今犹犧犧犧犧犹犧犧犧犧鰍犧犧死犧犹犧犧, 犧犧鰍犹犧犧汲犧犧謂犹犧÷佐犧, 犧犧園∇艮犧犧犧準犹犹
犧о佐犧犧準 犧犧о犧犧鰍犹 (2003) 犧犧謹犧犧霞犧犧準婚犧犧園犧犧犧犧謹 犹犧ム紺 犧犧死犧犧犧犹犧犧犧犧犧犧犧迦犧犧項犧÷艮犧犧犧n犧 犹犧
犧犧鰍犹犧犧汲犹犧犧犧, 犧犧園∇艮犧犧ム些犧犧迦.
2.4. 犧犧犧犹犧犧р犧犧о魂犧≠犧犧巌犧犧犧犧犧迦犧犧謹犧犧
犹犧℃犧犧犧謂犧犧鰍犧犧迦犧犧迦犧犧謂犹犧犧犧犧犧謹犧犧犧謂犹犧犧朽犧犧犧犧園犹犧死 犹犧犹犧犧ム紺犧犧 犹犧ム紺 犧犧死犧犧犧 犹犧犧犧犧犧迦
犧ь犧霞 犧犧謂 犹犧 犧犧園犧犧迦 犧犧迦犧犧迦 犹犧迦 犧犧謂 犧犧 犹犧 犹犧犧ム紺 犧犧汲 犹犧犧 犧犧準婚 犧犧園  犹犧犧犧犧死此犧÷左犧犧ь犧霞 犧犹犧ム紺 犧犧朽此犧汲 犧犧о魂犧≠ 犧犧犧 犹謂
犧犧迦犧犧迦犧犧犧犧謹 犹犧ム紺 犧犧死犧犧犧犹犧犧犹犧犧÷犧 犧 犧犧ム沙犧 5%, 10% 犹犧ム紺 15%

犧犧迦此犧ム些犧犧園犹犧犧犧萎犧萎犧犧橿犧死犹犧犧犧園犹犧犹犧犹犧(犧犧犧犧謹 犧 犧犧死犧犧犧犹犧犧)
犧犧死犧犧犧萎犧犧園犹犧犧犧死犹犧犧犧園犧犧迦犧犧迦犧犧謂犹犧÷叉犧犹犧犧犧犧迦犧ム沙犧犧犧謹犧犧о犧о佐
犧犧 PB, DPB, NPV, PI, IRR 犹犧ム紺 MIRR 犧犧準犹犧犧犹犧犧犧撃犹犧犧р犹犧.
3.1. 犧о佐犧犧朽犧迦犧犧謹犧犧 犹犧ム紺 犧ム婚犧犧ム婚犧÷犧÷差犧
犧о佐犧犧汲犧犧迦犧犧謹犧犧 犹犧℃犧犧犧謂犧犧鰍犹犧犧犧÷差犧犧犧園 2 犧犧謂犹犧犧犧犧о犧犧克犧犧園犹犧 犹犧犧犧: 犧犧÷差犧犧犧萎犧死此犧犧項此犧犧謂犹犧
犧÷魂犧犧迦犧犧迦犧犧犧犧犧迦此犧ム魂犧犧ム紺犧犧準犧犧 犧 犧犧迦坤犧迦犧迦梱犧 犧 犧萎犧犧 犧 犹犧 犧 犧犧÷嵯 犧  犧  犧 犧о 犧 犧犧犧 犧 犧犧迦犧犧萎坤犧 犧 ,
犧ム魂犧犧迦犧犧о犧園犹犧迦犧犧萎犧犧犧園犧犧園犧犧迦犧犧犧迦犧犧迦犹犧ム婚犧÷犧犧巌犧ム魂犧犧迦犧迦犧犧死犧犧萎坤犧巌犧犧死婚犧犧巌犧犧迦此犧犧犧犧犧溢犧迦
犹犧犧犧園犧犧伍犧園 犹犧犧犧犧萎犧犧犹犧犧霞犹犧犧犧迦犧犧準犧о佐犧犧萎犧霞犧犧巌犧死犹犧犧≠犧朽犧о魂犧≠犹犧犧園犹犧犹犧犹犧犧犧準犧犧園犧犧о魂犧≠犹犧犧園犧犧巌犧迦
犧犧犧伍.
犧犧橿坤犧園犧犧÷差犧犧犧準婚犧犧園犧犧迦犧ム沙犧犧犧謹犧犧項犹犧迦犧犧謂犧犧犹犧℃犧犧犧謂犹犧犧犧鰍犹犧犧犧÷差犧犧犧伍犧巌犧謂犧犧項此 (犧犧÷差犧犧≠犧劇昏犧犧)
犧犹犧犧÷魂犧犧迦犧犧迦犧犧迦犧犧犧犧ь犧霞犧о佐犹犧, 犹犧園犧犧, 犧犧橿坤犧, 犧犧克犧≠犧 犹犧ム紺 犹犧犧犧萎昏犧迦犧犧迦犹犧犧犧準婚犧犧犧犹犧犧犧犧萎犧犧犹犧
犹犧犧犧迦犧犧準犧犧死犹犧犧≠犧犧о魂犧≠犧犧死此犧犧項犧犧犧犧 犹犧犧犧犧÷差犧犧犧鰍犹犧犧園犧犧犧謂犧犧犧犧犧謹犧犧霞 犧÷叉犧犧犧:
犧
1) 犧犧謹犧犧霞 犧犧園犧犧霞 犧ム魂犧犧犧迦犧犧 犧犧謹 犹犧 犧犧迦 犧犧項 犹犧迦 犧犧謂 犧犧犧犧園犧犧伍犧園犹犧犧 犧犧橿犧о 犧ム魂 犧犧犧迦 犹犧 犧犧迦 犧ム沙犧犧犧謹 
犹犧ム紺 犧犧霞 犹犧 犧犧迦 犹犧 犧犧迦 犧犧鰍 犹犧犧朽 犧犧迦  犹犧犧 犧≠犧 犧犧迦 犧犧準犧犧準犧犧園 犧犹犧ム紺犧犧汲  犹犧犧朽 犧犧о魂犧≠ 犧犧犧 犹萎犧犧 犧犧謹
犧犧準 犹犧犧 (Variable Cost) 犧  犧犧謂 犹犧 犹犧犧巌犧犧死 犧犧伍犧犧癌 犧犧迦犹犧 犹犧犧ム紺 犧犧  犹犧犧≠ 犧犧 犧 犧 犧ム沙犧 犹犧 犧ム紺犧犧園 5%,
10% 犹犧ム紺 15% 犧犧迦此犧ム些犧犧園 犹犧℃犧犧犧死此犧÷左犧犹犧犧犧死犧犧犧犹犧犧犧犧死犧

2) 犧犧謹犧犧迦犧死 犧犧犧  犹犧犧 (Return)  犹犧犧 犧犧橿犧о 犧犧霞 犧ム魂犧 犹犧 犧犧迦 犧犧迦犧犧橿犧迦 犹犧迦 犧犧謂 犧犧  犹犧犧犧犧謂 犧犧癌 犧犹犧ヮ
犧犧迦犧犧萎坤犧巌此犧迦犧犧死犧犧萎坤犧巌犧犹犧犧犧迦此犧ム魂犧犧迦犧溢犧迦犧犧園犧犧伍犧園 犹犧犧犧≠犧朽犧迦犧犧準 犧犧園犧犹犧ム紺犧犧汲 犹犧犧朽犧犧о魂犧≠犧犧犧
犹萎 犧犧謂 犹犧 犹犧犧巌犧犧死 犧犧伍犧犧癌 犧犧園犹犧 犹犧犧ム紺 犧犧  犹犧犧≠ 犧犧 犧 犧 犧ム沙犧 犹犧 犧ム紺犧犧園 5%, 10%  犹犧ム紺 15% 犧犧迦此
犧ム些犧犧園 犹犧℃犧犧犧死此犧÷左犧犹犧犧犧犧犧謹犧犧迦犹犧犧死犧.
3) 犧犧迦犧犧謂犹犧÷叉犧犧犧о魂犧÷犧犧園犹犧犹犧犧犧迦犧犧迦犹犧犧巌犧犧犧犹犧犧犧犧迦犧ム沙犧犧犧謹犧犧項犹犧迦
犧犧謂犧犧犹犧犧ム紺犧犧園犧犧о魂犧≠犧犧犧犹 5%, 10% 犹犧ム紺 15%

犹犧℃犧犧犧謂犹犧犧犧園犧犧霞犹犧犧犧犧÷嵯犧犧迦犧犧迦犹犧犧巌犹犧犧犧о佐犹犧犧迦紺 犹犧犧犹犧犹犧犹: 犧о佐
犧犧 PB, DPB, NPV, PI, IRR 犹犧ム紺 MIRR
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Mba presentation 2014 new

  • 3. 1.1. 犧犧÷魂 犹犧ム紺 犧犧о魂犧≠犧犧橿犧園犧犧犧犧犧園犧犧 1.1.1. 犧犧÷魂犧犧犧犧犧園犧犧 犧犧謂犹犧犧犧ム魂犧 犹犧犧園犧犧謂犹犧犧犧犧犧橿坤犧園犧犧園犧犧萎犧, 犧犧園 犹犧ム紺 犧ム艮犧犧犧萎犧迦犹犧犹犧犧死魂犹犧犹犧犧犧伍此犧犧伍犧犧о魂犧≠ 犧犧萎犧迦犧迦此犹犧犧犧犧迦犧犧霞犧犧園犧犧萎犧霞犧犧謂犹犧犧犧犧迦犹犧犧≠犧朽犧о魂犧≠犧犧謂犹犧ム叉犧犧犧迦婚犹犧霞犧犧迦犧犧∇左犧犧犧. 犧犧萎犧迦犧死犧ム魂犧 犧犧÷叉 犧÷差犧 犹犧犧 犧犧呉 犹犧 犧犧W犧園 犧犧準 犧÷魂 犧犧 犹犧 犧犧項混犧迦 犧犧謂 犧犧迦, 犧÷叉 犧о佐犧犧朽犧迦 犧犧鰍 犧÷魂 犧犧霞 犧ヮ犧準 犧犧朽 犧迦 犧迦 犧犧項 犹犧犧 犹犧犧 犧犧迦 犧犧園. 犹犧犧 犧犧謂 犹犧犧迦紺 犹犧℃犧 犧犧迦 犧犧萎昏犧巌犧鰍 犧犧項犧犧園-犧ヮ犧準犧犧園 犧 犧犧迦此犧迦 犹犧ь犧迦犧 犧ь犧霞 犹犧犧園 犧犧犧犧迦 犧犧迦 犧犧萎犧犧 犧犧迦犧朽 犧犧犧 犧犧萎犧迦犧死 犧ム魂犧р 犹犧犧死魂 犧÷魂 犧迦 犧犧р 犹犧犧 犧犧死 犹犧ヮ犧. 犧犧萎犧迦 犧犧巌 犧犧霞 犧犧迦犧迦犧犧犧 犧ム魂犧 犧犧撃 犹犧 犧ь犧霞 犧≠犧 犧犧о魂犧≠ 犧犧伍犧死此犧犧死此犧犧項犧犧園犹犧犹犹犧劇梱犧犧犧犹犧 犹犧犧犹犹犧迦紺犹犧犧犧迦犧犧項犧犧劇犹犧犧劇梱犧犧犧伍犧犧萎犧巌. 犧犧犧犧, 犧犧謂犹犧犧園犹犧犧ь犧霞犧犧謂犹犧犧 犹犧犧死魂 犧≠犧 犧犧劇 犧犧園 犧犧園 犧犧霞 犧犧迦 犹犧 犧犹犧ム佐 犹犧 犧犧犧園 犧犧溢犧犧 犧犧 犹犧犧園 犹犧 犧犧萎犧迦犧死 犧ム魂犧о此犧汲 犧ム魂犧 犹犧 犧犧迦 犧犧迦 犧犧項 犧犧劇犧犧園 犹犧ム紺 犹犧迦犹犧℃犹犧犹犧迦犧犧迦 犹犧犧園 犧犧 犹犧℃犧 犹犧迦 犹犧℃ 犹犧犧犧犧萎犧巌 犧迦犧犧萎犧巌犹犧犧: 犹犧迦犧℃犧о, 犹犧迦犧犧準, 犹犧迦犧犧≠犹犧, 犹犧迦犧ム些犧÷左犧, 犹犧迦犧ム些犹犧 犹犧ム紺 犧犧犹. 犹犧迦 犧犧謂 犧犧 犹犧犧園 犧犧劇 犹犧犧犧犧萎犧巌 犧犧犧橿坤犧園 犹犧 犧犧園 犧犧о魂犧≠ 犧犧巌犧死此犧犧迦 犹犧 犧迦 犧犧園犹犧 犧犧迦犧犧迦 犧犹犧ム佐 犹犧犧犧犧犧撃犧犧迦犧犧萎坤犧巌 犹犧犧犧犧犧迦犹犧犧園犹犧迦犹犧℃犧犧≠犧朽坤犧死犧犧迦犧犧, 犧÷叉犧犧伍犧犧霞犧犧迦犹犧犧犧謂犧犧霞犧犧迦犧犧犧迦犧犧迦, 犧犧迦此犧迦 犹犧犧犧項犹犧犧迦犧迦 犹犧犧犧萎犧萎犧準婚犧犧園犧犹犧犧犧死犧犧犧犹犧犧犧犧項犧犧朽犧犧о. 油 犧犧迦犧÷魂犧÷叉犧犧迦犧о佐犹犧犧犧迦犧÷紺犧犧迦婚犧巌犧 犧犧霞 犹犧ム 犧≠犧 犧 犧犧準 犧犧犧 犧犧迦 犧犧謂 犹犧犧 犹犧 犧犧準 犧犧朽犹犧 犧犧謹犧犧霞 犧犧準婚 犧犧園 犧犧о魂犧≠ 犹犧犧園 犹犧 犹犧 犧犧迦 犧犧迦 犹犧犧巌犧犧犧 犧犧迦 犧犧項 犹犧迦犧犧謂犧犧 犹犧犧犧犧死犧犧犧萎犧死犧ь犧霞犹犧迦犧犧謂犧犧犧犧謂犹犧ム叉犧犹犧犧朽犹犧 犹犧犧犧汲犹犧犧犧謂犹犧犧犧犧犧犹犧犧死魂犹犧犧, 犹犧犹犧犹犧犧犧犧犧 犧犧死犧犧萎坤犧巌犧犧園犧≠犧犧伍犧犧萎犧霞犧犧犹犧℃犧犧犧準犧犧園犹犧迦犧犧謂犧犧犧犧犧鰍犹犧犧霞犧犧迦犧犧迦犧犧謂犹犧犧. 犧 犧犧о犹犧犧犧犧犧犹犧犧≠犧犧迦犧犧園犧犧萎犧霞犧о佐犧犧汲犧犧迦犧犧項, 犧犧死婚犧ム紺犧犧園犧犧園犧犧迦犧ム紺 犧÷叉犧犧迦 犧 犧犧園犹犧ム嵯犧犧犧犧迦犧犧園犧犧犧, 犧÷叉犧犧о魂犧≠犹犹犧迦紺犧犧死此犧犧園犧犧萎犧迦犧犧巌犧犧 犧犧迦犧迦犧犧死婚犧犧巌犧犧犧犧犧謂犹犧犧. 犧犧謂犧犧犹犧犧犧園犧犧伍犧園, 犧犧犹犧犧園犹犧犧犧死犧犧萎坤犧巌 犧犹犧犧≠犧犧伍犧犧萎犧霞犧犹犧犧霞犧犧盾犧÷犧園犹犧迦犧犧萎犧犧犧犧橿犧犧迦犧迦犧犧迦犧犧萎犧犧. 犧
  • 4. 1.1.2. 犧犧о魂犧÷昏犧橿犧園犧犧犧犧犧園犧犧 犧 犧 犧 犧 犧 犧о此犧迦犧ヮ 犧 犧ь 犧 犧犧萎犧迦犧犧 犧 犧 犧 犧犧迦犧迦犹犧犧犧萎犧犧犹犧犧 犧 犧÷叉 犧 犧о魂犧÷ 犧 犧犧犧 犧 犧 犧 犧迦犧 犧 犧 犧犧園犧犧迦犧犧萎犧犧犹犧犧犧準 犹犧ь犧霞 犧ム婚犧÷ 犹犧℃犧 犧犧萎犧迦 犹犧о 犧ヮ犧犧≠ 犧犧迦犹 犧 犧÷叉 犧犧о魂犧÷犧犧 犧犧橿犧о 犹犧 犹犧 犧犧迦 犧犧項 犹犧迦犧犧謂犧犧. 犹犧犧迦紺犹犧犧犧犹犧犧犧犧霞犧犧迦犧÷叉犧犧迦犧犧園犹犧ム嵯犧犧犹犧犧р犧犧園犧 犹犹犧迦紺犧犧死此, 犧÷叉犧犧迦犧犧謹犧犧迦混犧項犹犧犧犧о佐犧犧汲犧犧迦 犧犧項犧犧迦犧ム紺犧犧準 犹犧ム紺 犧÷叉 犧犧迦犹犧犧死魂 犹犧 犹犧犧犧死婚犧ム紺 犧犧園 犧犧 犹犧迦 犧犧謂 犧犧犧 犧犧朽坤犧о此 犹犧犹犧犧巌犧犧迦 犧犧謂 犧犧護犧 犹犧 犧犧萎犧迦犧死 犧ム魂犧о昆犧園 犧÷魂 犧犧巌犧迦坤犧萎犧霞 犧犧迦 犧犧項 犧犧劇 犧犧萎犧巌 犧 犹犧犧 犧ь犧霞 犹犧迦 犧犧謂 犧犧犧犧迦 犧犧謂 犧犧迦 犹犧犧園 犧犧劇 犹犧犧犧犧萎犧巌 犧 犧犧橿犧園 犧犧犧犧ム魂犧р犹犧犧死魂犹犧犧≠犧犧犧犧朽犧犧謂犧犧巌犹犧犧犹犧犧園犹犧. 犧犧迦犧犧 犧 犹犧迦犧犧萎 犧 犧犧萎 犧 犧犹犧 犧 犧萎犧迦犧 犧 犧÷叉 犧 犧迦犹犧ム嵯 犧 犧犹犧犧犧迦犧犧萎犧犧犧犧迦犧 犧 犧迦犧 犧 , 犹犧犧園犧犧死犧犧朽犧犧犧迦犧犧犹犧犧朽此犧犧迦犧犧萎坤犧巌, 犧犧犧犧犧犧迦犧迦犧犧迦, 犧犧迦犧ム魂犧犧犧園犹犧犹犧 犧犧克犧ム沙犧犧犧謹犧犧犧劇犧伍此犧犧死犹犧 犧犧準, 犧犧萎犧迦犧死犧÷叉犧犧伍犧犧萎犧迦犧犧朽婚犧巌犧犧犧朽犧 犹犧ム紺 犧犧犧橿犧園犹犧犧園犹犧犧ム魂 犧犧迦犧迦犧犧萎犧犹犧犧犧溢犧迦犧ム魂犧ь犧犧ム沙犧, 犧犧迦此犧迦 犧 犧犧萎坤犧巌此犧迦 犧犧迦 犧犧鰍 犹犧犧霞 犧犧死 犧犧萎坤犧巌 犧犧迦 犧犧迦犧犧謂 犹犧犧犧犧園犹犧迦犹犧犧巌犧犧迦犹犧犧犧犧犧犧犹犧犧巌犧犧迦犧 犧犧鰍 犹犧犧犧克犧犧迦犹犧犧犧犧霞犧犧死犹犧犧犹犧犧犧犧犧犧犧犧犧犧迦此犹犧犧о犧迦犧犧犧犧犧園 犹犧ム紺 犧ム艮犧犧犧萎犧迦犧犧ь犧: 犹犧犧犧犧死犹犧犧, 犧犧護犧≠犧犧死 犹犧犧 犹犧ム紺 犧犧迦犧犧о魂犧≠犹犧犧≠犹犧犧犧犧о犧犧死犹犧犧. 犧犧о犹犧犧犧犧死犧犧犧犧迦婚 犧犧犹犧犧園犹犧犧犧迦犧謂犹犧犧霞犧≠犧朽犧о魂犧≠犧犧死犹犧犧∇魂犧犧犧謹犧犧霞犹犧犧巌犧犧о魂犧≠犹犧犧園犹犧犹犧犧犧迦 犧犧迦犧犧迦 犹犧犧巌 犧犧犧 犧犧迦 犧犧項 犹犧迦 犧犧謂 犧犧 犹犧 犧ム魂犧 犹犧犧 犹犧犧園 犧 犧÷差犧 犧犧橿犧園 犹犧 犧犧迦 犧犧園 犧犧巌 犹犧 犧ム沙犧犧犧謹 犧犧犧 犧犧迦婚 犧犧萎昏犧巌犧犧犧犧犧撃犧犧克犧ム沙犧犧犧謹犧犧≠犧犧о魂犧≠犧犧死犹犧犧∇魂犧犧犧萎犧犧犧犧伍坤犧謂犧犧巌犹犧犧犧劇犹犧犧犧犧萎犧巌犹犹犧. 犧
  • 5. 1.2. 犧犧伍犧犧萎昏犧死犧犧犧犧犧迦犧犧謹犧犧 犧犧伍犧犧萎昏犧死犧犧犧犧犧迦犧犧謹犧犧霞犹犧犧犧犧犹犧℃犧犹犧犧犧犧謹犧犧霞犹犧犧巌犧犧о魂犧≠犹犧犧園犹犧犹犧犧犧迦犧犧迦犧犧迦犹犧犧巌犧犧犧 犧犧迦犧ム沙犧犧犧謹犧犧項犹犧迦犧犧謂犧犧犹犧犹犧犧犹犧÷嵯犧犧犹犧犧劇梱犧, 犹犧犧о犧о砂犧犧犧園. 1.3. 犧犧犧犹犧犧犧犧犧犧犧迦犧犧謹犧犧 犹犧犧園 犧犧迦犧犧謹犧犧霞 犹犧犧巌 犧犧о魂犧≠ 犧犧迦 犧犧迦此犧迦 犹犧 犧犧迦 犧犧鰍 犹犧犧死魂 犹犧犧р 犧犧園犧犧 犹犧迦 犧犧謂 犧犧犧犧迦 犧犧園 犧犧迦今 犧犧巌犧犧 (Cardinal) 犧犧萎犧巌犧犧橿坤犧園犧犹犧ム佐犹犧犧犧犧死, 犧÷叉犹犧犧 犹犧犧犧項犹犧犹犧÷嵯犧犧犹犧犧劇梱犧, 犹犧犧о犧о砂犧犧犧園 犹犧犧巌犹犧犧 犧犧犧項犧犧園 5 犹犧犧園犧犧, 犹犧犧犧≠犹犧ム犧謂犹犧о坤犧霞犹犧犧犧迦犧犧鰍犹犧犧汲犧犧犧迦 5 犧犧. 犧 1.4. 犧犧死犧犧謂犹Q犧犧犧犧迦犧ь犧霞犧犧謂犹犧犧犧園犧犧霞犧犧犧迦犧犧謹犧犧 犧犧謂犹犧犧犧犧迦犧ь犧霞犧犧謂犹犧犧犧園犧犧迦犧犧迦犧犧謹犧犧霞犹犧犧犧犧犹犧℃犧犧犧謂犹犧犧犹犧犧巌: 犧克 - 犧犧死犧犧萎犧犧犧犧迦犹 犹犧ム紺 犧犧犧犧犧犧犧犧犧犧迦犧犧項犹犧迦犧犧謂犧犧犧犧迦犧ム紺犧犧準. - 犧犧犧犧謹 犹犧ム紺 犧犧死犧犧犧犹犧犧犧犧犧犧犧迦犧犧項犹犧迦犧犧謂犧犧犹犧犧犧犧犹犧犧犧犧犧犧迦婚. - 犧犧園犧犧 犹犧ム紺 犧犧伍犧萎昏犧園犧犧犧犧犧迦犹犧犧園犧犧伍坤犧謂犧犧巌犧犧о犹犧迦犧犧謂犧犧. - 犧о佐犧犧萎犧霞犧犧巌犧死犧犧萎犧園犧犧犧謂犹犧犧園犧犧÷差犧犧犧園犧犧汲犧犧橿坤犧園犧犧克犧犧犧橿坤犧園犧犧死犹犧犧∇魂犧犹犧犧園犧犧伍坤犧謂犧犧巌犧犧о犹犧迦犧犧謂 犧犧犹犧犹犧犧犧園犧犧巌犹犧犧犧迦犧犧. - 犹犧犧園犧犧÷差犧犧犧迦犧о佐犧犧霞犧犧迦犧犧÷叉犧犧謂犹犧犹犧犧犧迦犧犧謹犧犧霞犧犧犧犧ь犧霞犧犹犧.
  • 6. 2.1.犧犧巌犧迦此犧犧園 - 犧犧犹犧迦犧犧謂犧犧 - 犹犧犧р犧犧園犧犧謂犧犧 - 犧犧о魂犧≠犹犧犧園犹犧犹犧 - 犧犧犧犧謹 - 犧犧死犧犧犧犹犧犧 - 犧犧園犧犧 犹犧ム紺 犧犧伍犧萎昏犧園 2.2. 犧犧巌犧犧謂犧犧汲犧犧犧準婚犧犧犧 2.2.1. 犧犧巌犧犧謂犧犧汲犧犧о魂犧≠犹犧犧園犹犧犹犧 犹犧犧о犧巌犧犧о魂犧÷犧準婚犧犧園犧犧о魂犧÷犧犧園犹犧犹犧 犹犧迦犹犧犧巌犧犧迦犧犧謹犧犧迦犧о魂犧÷犧迦犧萎犧犧園犧犧犧犹犧犧犧犧迦 犧犧犧橿犧犧犧克犧犧迦犧犧園犧犧巌犹犧犧ム沙犧犧犧謹犹犧犧犧犧克犧犧謹犧犧迦犧о犧犧巌犧迦坤犧萎犧迦犧犧犧迦犧犧迦犹犧犧: - 犧犧迦犹犧犧園犧犧巌 - 犧犧迦犧犧迦犧犧謂÷魂犧 - 犧犧迦犧犧迦犧犹犧ム佐犧犧迦 - 犧犧迦犧犧迦犹犧犧巌 犧犧о魂犧≠ 犹犧犧園 犹犧 犹犧 犧犧園犹犧霞 犧犹犧犧巌犧犧о魂犧≠ 犧犧準 犹犧 犧犧迦 犧ム沙犧犧犧謹 犧 犧犧死 犧犧犧 犹犧犧 犧 犹犧 犧犧巌 犧 犧犧萎犧 犧犧園 犧犧迦犧犧迦犧ム沙犧犧犧謹 犹犧犧犧犧迦犧犧謂犹犧犧園犹犧犧犧迦此 犧 犧犧迦犧犧萎犹犧犧園犹犧犧犧迦此犧犧迦犧犧迦犧犧 犹犧犧犧死犧犧犧犹犧犧犧犧犧犧犧克犧ム沙犧犧犧謹犧犹犧犧園犹犧. 犧犧犧犧, 犧犧ь犧霞犧犧死犧犧犧犹犧犧犧犧犧 犧犧迦犧ム沙犧犧犧謹犧犧謂犹犧犧園犧犧鰍犹犧 犧 犧犧迦犧犧謹犧犧犧撃犹犧犧ь犧霞犹犧犧園犧犧о魂犧 犧犧準犹犧犧犧犧園. 犧犧о魂犧≠犧犧準犧犧迦犧犧迦犧ム沙犧犧犧謹犹犧犧園犧犧о犧犧項犹犧迦犧犧謂犧犧犧犧迦此犧迦 犹犧犧犧犧犧犹犧犧園 2 犧犧謂犹犧犧犹犧犹犧: 犧犧о魂犧≠犧犧準犧犧迦犹犧 犹犧ム紺 犧犧о魂犧÷昏犧準犧犧迦犧犧犧.
  • 7. 2.2.2. 犧犧巌犧犧謂犧犧汲犧犧迦犧ム沙犧犧犧謹 犧犧迦 犧ム沙犧犧犧謹 (Investment) 犹犧迦 犹犧犧巌犧犧迦 犧犧鰍 犹犧 犹犧犧巌 犹犧犧 犧犧萎犧犧 犧犧巌犧犧萎犧鰍 犹犧 犹犧 犹犧犧 ∇艮犧 犧ь犧迦犧謂犹犧犧犧死犧犧犧犹犧犧犧犧園犧犧劇犧÷魂, 犹犧犧犧犧死犧犧犧 犹犧犧犧犧犧迦犧ь犧霞犧犧謂犹犧犧犧園犧犧迦犧犧迦犧ム沙犧犧犧謹犧犧犧犧о犧≠犧朽此犧項犧犧霞 犧迦 犧犧ь犧霞 犧犧橿犧о 犹犧犧巌 犧 犹犧 犧ム沙犧犧犧謹 犹犧 犹犧 犹犧犧犧 犧犧 犹犧ム紺 犧犧о 犧犧迦 犧ム紺犧迦犧犧死 犧犧犧 犹犧犧犧犧園 犧犧 犧犧謹 犧犧 犹犧犧犧ь犧: 犧犧鰍犹犧. 犧犧迦犧ム沙犧犧犧謹 犹犧犧犧犧犧犹犧犧園 3 犧犧萎犧犧犹 犧犧: 犧犧迦犧ム沙犧犧犧謹犹犧犧犧犧迦犧犹犧ム佐犹犧犧 (Consumer Investment), 犧犧迦犧ム沙 犧 犧犧 犧 犹犧犧犧 犧 犧萎犧 犧 (Business Investment) 犹犧ム紺 犧犧迦犧ム沙 犧 犧犧 犧 犹犧犧 犧 犧犧 犧 (Securities Investment). 2.2.3. 犧犧巌犧犧謂犧犧汲犧犧犧犧謹 犧犧犧犧謹 犹犧迦犹犧犧巌犹犧犧巌犧犧死 犧 犧犧犧犧犧準犹犧犧迦犧犧巌犧犧死犧犧犧克犧ム沙犧犧犧謹犧犧迦犹犧犹犧犧犹犧犹犧犧÷魂犹犧犧犧犧巌犧犧 犧 犧犹犧ム佐犧犧迦 犹犧ム紺 犧犧鰍犧犧謂犹犧犧÷魂犹犧犧犧巌犧犧萎犧迦犹犧犧犧園犧犧伍犧園 犧 犧犧萎犧迦犧死. 犧犧 犧犧謹 犹犧犧 犧犧犧 犹犧犧園犧迦 犧犧謂 犹犧犧 犧犧迦此 犧ム艮犧犧犧萎犧謂 犧犧犧 犹犧 犧ム紺犧犧霞 犧犧犧萎坤犧巌, 犹犧 犹犧犧 犧ム婚犧≠ 犹犧ヮ犧 犧犧犧犧謹犹犧℃犧犧÷叉 2 犧犧謂犹犧犧犹犧犧: 犧犧犧犧謹犧犧死犧 犹犧ム紺 犧犧犧犧謹犧犧準犹犧犧. 犹犧犧犧迦犧犧橿犧о犧犧迦犧犧犧謹犧ム婚犧÷犧℃犧犧犧迦此犧迦犧犧橿犧犧犧項犧犧巌犹犧ヮ犹犧犧犧犧犧朽: 油 油 油 TC = FC + VC TC =犧犧犧犧謹犧ム婚犧 FC = 犧犧犧犧謹犧犧死犧 VC = 犧犧犧犧謹犧犧準犹犧犧
  • 8. 2.2.4. 犧犧巌犧犧謂犧犧汲犧犧死犧犧犧犹犧犧 犧犧迦犧犧謂犹犧÷叉犧犧犧о魂犧≠犹犧犧園犹犧犹犧犧犧迦犧犧迦犧ム沙犧犧犧謹犹犧犧犧迦犧犧項犹犧迦犧犧謂犧犧犧犧犧 犧犧謂犹犧犧о佐犧犧汲犧犧迦犧о佐 犹犧犧迦紺犧犧死犧犧犧犹犧犧 6 犧о佐犧犧 犹犧犧犹犧犧ム紺犧о佐犧犧汲犧≠犧ム魂犧犧ム紺犧犧準犧犧撃犧犧犧: 犧 1) 犹犧ム犧謂犹犧о坤犧霞犹犧犧犧謹犧犧劇 (Payback Period: PB) 2) 犹犧ム犧謂犹犧о坤犧霞犹犧犧犧謹犧犧劇犧犧犧橿犧謹犹犧犧巌犧÷差犧犧犧霞犧犧園犧犧伍犧園犧犧犧犧犧謂犹犧犹犧犧巌犧犧死 (Discounted Payback Period: DPB) 3) 犧÷差犧犧犧霞犧犧園犧犧伍犧園犧犧伍犧犧 (Net Present Value: NPV) 4) 犧犧園犧犧謂犧犧朽犧鰍犹犧 (Profitability Index: PI) 5) 犧犧園犧犧霞犧犧死犧犧犧犹犧犧犧犧迦犹犧 (Internal Rate of Return: IRR) 6) 犧犧園犧犧霞犧犧死犧犧犧犹犧犧犧犧迦犹犧犧犧犧園犧犧伍犹犧ヮ犧 (Modified Internal Rate of Return: MIRR) 2.2.5. 犧犧巌犧犧謂犧犧朽犧迦犧犹犧ム佐犧犧迦犧犧迦犹犧犧巌犧犧о犧犧伍犧犧死 犧犧迦犧犹犧ム佐犧犧迦犧犧迦犹犧犧巌犧犧о犧犧伍犧犧死 (Personal Finance Management) 犹犧迦犹犧犧巌犧犧迦犧犹犧ム佐 犧犧迦, 犧犧迦犧о魂犧犹犧犧 犹犧ム紺 犧犧迦犧犧橿犧死犹犧犧о犧迦犧犧迦犧犧園犧犧迦犧犧園犧犧巌犧犧÷叉犧∇差 犧 犹犧犧÷魂犧犧犧犧犧伍犧犧死 犧 犧犧犧犧犧死婚 犹犧犧犹犧犹犧犧朽犧犧萎犧犧犧項犧犧伍 犹犧ム紺 犹犧犧朽犧犧о魂犧÷昏犧死此犧犧項犧犧園犧ム紺犧迦犧ム魂犧犧犧園 犧犧園 犧ム魂犧犧犧迦. 犧犧迦犧犧迦犹犧犧巌犧犧о犧犧伍犧犧死 (Personal Finance) 犹犧迦犹犧犧巌犧犧園犧犧巌犧犧園犹犧死犧犧犧伍犧犧死犧÷叉犧∇差犧犧園犧犧園 犧犧園犧犧巌犧犹犧犧園犧犧萎昏犧園犧犧迦坤犧巌此犧萎犧園 犹犧犧: 犹犧犧巌犧犧死, 犹犧犧巌犧犧迦犧犧萎犧迦犧迦, 犧犧伍犧萎犧犧犹犧犧犧犧÷嵯, 犹犧犧犧犹犧犧犧迦犹犧 犹犧犧劇梱犧, 犧ム沙犧, 犹犧犧劇梱犧, 犧犧犧巌 犹犧ム紺 犧犧犹.
  • 9. 2.2.6. 犧犧犧橿犧死犹犧犧≠犹犧犧朽此犧犧準婚犧犧園犧犧迦犧犧迦犧犧犧犧伍坤犧謂犧犧巌犧犧萎犧迦犧犧迦 犹犧ム紺 犧犧萎犧迦犧犧犧, 犧犧迦犧犧園犧犧霞 犧犧犧準 犹犧ム紺 犧犧迦犧犧迦犧犧迦犧犧犧犧鰍犹犧 犹犧 犧犧犧 犧ム魂犧 犧犧橿坤犧園 犧犧犧 犧犧迦犧死犧ム艮犧犧犧萎此犧死犧犧朽婚犧霞 犧犧о 犧犧迦 犧犧 犹犧犧朽此 犹犧ム紺 犧犧園犧犧萎犧霞 犧о佐 犧犧萎昆犧謂 犧犧巌 犧犧萎犧迦 犧犧迦 犹犧ム紺 犧犧萎犧迦 犧犧犧 犧犧萎犧園 犹犧ム犧犧 42/犧犧 犹犧 犹犧 犧犧鰍 犧犧巌犧迦此 犧ь犧: 犧о佐 犧犧萎昆犧謂 犧犧巌 犧犧萎犧迦 犧犧迦 犹犧ム紺 犧犧萎犧迦 犧犧犧 (犧о犧) 犹犧℃犧 犧犧死婚犹犧о 犧о佐 犧犧萎昆犧謂 犧犧巌 犧 犹犧犧園 犹犧 犧犧萎坤犧迦 犹犧犧 犹犧 犧犧死 犧犧萎犧準 犹犧ム紺 犹犧犧犧 犹謂 犧犧劇犧犧犧 犧犧迦此犧犧死犹犧迦犧犧犧 犧犧犧 犧ム魂犧 犹犧犧犧犧園犹犧犧犧犧萎犧迦犧犧迦此犧÷魂犧犧犧萎犧迦 犹犧ム紺 犹犧犧犧犹犧犧犧犧ム左犧≠犧: ≒ 犧о佐犧犧萎昆犧謂犧犧巌犧犧萎犧迦犧犧犧: 犹犧℃犧犧犧園犧犧霞犧犧死婚犹犧о犧о佐犧犧萎昆犧謂犧犧巌犧犧≠犹犧犧犧犧迦犧犧謂犹犧ヮ犧犹犧犧ム紺犧犧汲犧犹犧犧朽19犧犧死 犧 犧 犧÷叉犧÷差犧犧犧霞犧犧園犧犧巌犧犧園犹犧死犧犹犧犧朽 250 犧ヮ犧迦犧犧朽, 犧÷叉犧犧犧犧ム魂犧犧犧園犧犧伍坤犧謂犧犧巌犧犹犧犧朽 400 犧ヮ犧迦犧犧朽犧犧犧. ≒ 犧о佐犧犧萎昆犧謂犧犧巌犧犧萎犧迦犧犧迦: 犹犧℃犧犧犧園犧犧霞犧犧死婚犹犧о犧о佐犧犧萎昆犧謂犧犧巌犧犧≠犹犧犧犧犧迦犧犧謂犹犧ヮ犧犹犧犧ム紺犧犧汲犧犹犧犧朽 99 犧犧死 犧 犧 犧÷叉犧÷差犧犧犧迦犧園犧犧巌犧犧園犹犧死犧犹犧犧朽 1,200 犧ヮ犧迦犧犧朽, 犧÷叉犧犧犧犧ム魂犧犧犧園犧犧伍坤犧謂犧犧巌犧犹犧犧朽 1,000 犧ヮ犧迦犧犧朽犧犧犧. ≒ 犧犧迦 犧犧園 犧犧霞 犧 犧犧準 犹犧迦 犹犧犧巌 犧犧迦 犧犧巌 犹犧ヮ 犧÷差犧 犧犧霞 犧犧園 犧犧巌 犧犧死 犧 犹犧犧犧犧謂 犹犧犧 犹犧犧巌 犧犧迦 犧 犧ム沙犧 犧犧迦此 犹犧о坤犧霞 犧犧犧犧犧迦犧犧鰍犹犧. (犧÷魂犧犧犧 3, 犧犧死犹犧迦犧ь犧霞犧犧о犧犧迦犧犧о犧犧霞犧犧迦犧犧) ≒ 犧犧迦犧犧犧犧橿犧 犹犧℃犧犹犧犧園犧犧迦犧犧克犧犧橿犧犧朽犧犧迦犧犧萎坤犧巌犧犧伍坤犧萎犧巌犧∇差犧犧迦犹犧 犧 犧犧迦犧犧萎犧犧犧犧÷叉犧犧橿犧ム犧迦此犧 犹犧犧犧橿犧死犹犧ь犹犧犧犧死犹犧迦. (犧÷魂犧犧犧 27) ≒ 犧犧橿犧ム犧犧犧犹犧犧犧犧迦犧犧 犹犧℃犧犧犧橿犧ム犹犧犧犧迦犧犧迦犧犧橿犧犧朽犧犧迦犧犧萎坤犧巌犧犧伍坤犧萎犧巌犧犧伍犧犧萎犧犧 犹犧ム紺 犧犧伍犧ム紺犧犧園. (犧÷魂犧犧犧 28) ≒ 犧犧死犹犧迦犧ь犧霞犧犧о犧犧迦犧犧о犧犧霞犧犧迦犧犧, 犧犧迦犧犧 1 犧÷魂犧犧犧霞犧犧 8 犧犧準婚犧犧園犧犧謂犹犧犧犧迦犧犧犹犧犧朽此犧犧癌犹犧犧 犹犧 犧ム紺犧犧呉犧ь犧: 犧ム艮犧犧犧萎犧迦犧÷叉犧犧謂犹犧犧犧迦犧犧犹犧犧朽此犧犧癌犹犧犧犧犧迦犧犧迦犧犧迦犧犧 (犧犧死犹犧ь犧犧犧 犧犧犧) 犧犧犧迦犧犧謂犹犹犧犧犧迦犧ム沙犧犧犧謹, 犧犧迦犧犧巌犧犧萎犧迦犧犧迦犧迦坤犧謂 犧犧謂犧犧謂犹犧 犹犧ム紺 犧犧迦犧迦坤犧萎犧項犧謂犹犧犧犹犧犹犧犧犧犧迦 犹犧犧犧犧犧朽 犧 犧犧伍坤犧萎犧園犧犧迦犹犧犹犧犧犧犧犧犧伍坤犧謂犧犧巌犧犧萎犧迦犧犧犧, 犧犧萎犧迦犧犧迦 犹犧ム紺 犧犧萎犧迦犹 犹犧犧犧犧園犧犧萎犧霞犧犧犧犧迦犹犧犧ヮ犧迦犹犧犧犧犧萎犧巌.
  • 10. 2.3.犧犧死犧犧迦犧о佐犹犧犧犧犧準婚犧犧犧 犧n犧÷混犧園 犧犧園 犧犧霞 犧犧園犧 (2003) 犧犧謹犧犧霞 犧犧準婚 犧犧園 犧犧 犧犧謹 犹犧ム紺 犧犧死 犧犧犧 犹犧犧 犧犧犧 犧犧迦 犧犧項 犧犧謂 犧犧 犹犧 犧犧園∇艮犧犧犧準犹犹. 犧犧о艮犧犧犧謂犹犧 犧ム嵯犧犧園犧犧汲犧犧萎犧伍 (1998) 犧犧謹犧犧霞犧犧犧犧謹 犹犧ム紺 犧犧死犧犧犧犹犧犧犧犧迦犧犧迦犹犧犧園犧犧о犧犧謂犧犧 犹犧犧犧鰍犧犧死 犧犧犧犧犧園, 犧犧鰍犹犧犧汲犧犧鰍犹犧犧朽犧犧萎犧о, 犧犧園∇艮犧犧犧迦犧犧項今犧朽犧犧犹犧. 犧犧伍犧迦 犹犧犧 犧犧萎今犧死 犹犧ム紺 犧犧伍犧霞 犧犧園 犧犧迦 犹犧 犧犧巌 (1979) 犧犧謹犧犧霞 犧犧 犧犧謹 犹犧 犧犧迦 犧犧萎坤犧巌 犹犧ム紺 犧犧萎坤犧巌此犧迦犧犧死犧犧萎坤犧巌犧犧犧犧犧克犧犧項犧犧謂犧犧犧犧迦犹犧犧犧萎坤犧巌犧犧犧橿犧園 5 犹犧犧 犹犧 4 犧犧園∇艮犧犧犧犧犹犧 犹犧犹犧: 1) 犧犧鰍 犧犧死犧犧迦犧犧迦-犧犧鰍犧犧死犹犧犧犧犧死犹犧, 犧犧鰍犹犧犧汲犧犧謂犧犧護犧≠犹犧犧, 犧犧園∇艮犧犧犧萎犧伍犧犧迦犧犧 2) 犧犧鰍犧犧死犧犧霞犧犧溢犧迦, 犧犧鰍犹犧犧汲 犧犧迦此 犧犧迦, 犧犧園∇艮犧 犧犧萎犧犧 犧犧萎犧死此 3) 犧犧鰍 犧犧死 犧犧犧 犧÷紺 犹犧犧犧, 犧犧鰍 犹犧犧汲 犧犧迦 犧犧死犧犧, 犧犧園∇艮犧 犧犧萎犧伍 犧犧死犧犧迦此 4) 犧犧鰍犧犧死犧犧伍犧犧巌犧園, 犧犧鰍犹犧犧汲犧犧鰍犹犧犧朽犧犧萎犧о, 犧犧園∇艮犧犧犧迦犧犧項今犧. 犧犧萎犧 犧犧園犧犧謂 犧犧巌 (2003) 犧犧謹犧犧霞 犧犧準婚 犧犧園 犧犧萎犧迦婚犧謂 犧犧迦 犧ム沙犧犧犧謹 犹犧ム紺 犧犧死 犧犧犧 犹犧犧 犧犧犧 犧犧迦婚 犧犧萎昏犧巌犧犧犧犧克犧犧項犹犧迦犧犧萎犧犹犹犧犧朽今犹犧犧犧犧犹犧犧犧犧鰍犧犧死犧犹犧犧, 犧犧鰍犹犧犧汲犧犧謂犹犧÷佐犧, 犧犧園∇艮犧犧犧準犹犹 犧о佐犧犧準 犧犧о犧犧鰍犹 (2003) 犧犧謹犧犧霞犧犧準婚犧犧園犧犧犧犧謹 犹犧ム紺 犧犧死犧犧犧犹犧犧犧犧犧犧犧迦犧犧項犧÷艮犧犧犧n犧 犹犧 犧犧鰍犹犧犧汲犹犧犧犧, 犧犧園∇艮犧犧ム些犧犧迦. 2.4. 犧犧犧犹犧犧р犧犧о魂犧≠犧犧巌犧犧犧犧犧迦犧犧謹犧犧 犹犧℃犧犧犧謂犧犧鰍犧犧迦犧犧迦犧犧謂犹犧犧犧犧犧謹犧犧犧謂犹犧犧朽犧犧犧犧園犹犧死 犹犧犹犧犧ム紺犧犧 犹犧ム紺 犧犧死犧犧犧 犹犧犧犧犧犧迦 犧ь犧霞 犧犧謂 犹犧 犧犧園犧犧迦 犧犧迦犧犧迦 犹犧迦 犧犧謂 犧犧 犹犧 犹犧犧ム紺 犧犧汲 犹犧犧 犧犧準婚 犧犧園 犹犧犧犧犧死此犧÷左犧犧ь犧霞 犧犹犧ム紺 犧犧朽此犧汲 犧犧о魂犧≠ 犧犧犧 犹謂 犧犧迦犧犧迦犧犧犧犧謹 犹犧ム紺 犧犧死犧犧犧犹犧犧犹犧犧÷犧 犧 犧犧ム沙犧 5%, 10% 犹犧ム紺 15% 犧犧迦此犧ム些犧犧園犹犧犧犧萎犧萎犧犧橿犧死犹犧犧犧園犹犧犹犧犹犧(犧犧犧犧謹 犧 犧犧死犧犧犧犹犧犧) 犧犧死犧犧犧萎犧犧園犹犧犧犧死犹犧犧犧園犧犧迦犧犧迦犧犧謂犹犧÷叉犧犹犧犧犧犧迦犧ム沙犧犧犧謹犧犧о犧о佐 犧犧 PB, DPB, NPV, PI, IRR 犹犧ム紺 MIRR 犧犧準犹犧犧犹犧犧犧撃犹犧犧р犹犧.
  • 11. 3.1. 犧о佐犧犧朽犧迦犧犧謹犧犧 犹犧ム紺 犧ム婚犧犧ム婚犧÷犧÷差犧 犧о佐犧犧汲犧犧迦犧犧謹犧犧 犹犧℃犧犧犧謂犧犧鰍犹犧犧犧÷差犧犧犧園 2 犧犧謂犹犧犧犧犧о犧犧克犧犧園犹犧 犹犧犧犧: 犧犧÷差犧犧犧萎犧死此犧犧項此犧犧謂犹犧 犧÷魂犧犧迦犧犧迦犧犧犧犧犧迦此犧ム魂犧犧ム紺犧犧準犧犧 犧 犧犧迦坤犧迦犧迦梱犧 犧 犧萎犧犧 犧 犹犧 犧 犧犧÷嵯 犧 犧 犧 犧о 犧 犧犧犧 犧 犧犧迦犧犧萎坤犧 犧 , 犧ム魂犧犧迦犧犧о犧園犹犧迦犧犧萎犧犧犧園犧犧園犧犧迦犧犧犧迦犧犧迦犹犧ム婚犧÷犧犧巌犧ム魂犧犧迦犧迦犧犧死犧犧萎坤犧巌犧犧死婚犧犧巌犧犧迦此犧犧犧犧犧溢犧迦 犹犧犧犧園犧犧伍犧園 犹犧犧犧犧萎犧犧犹犧犧霞犹犧犧犧迦犧犧準犧о佐犧犧萎犧霞犧犧巌犧死犹犧犧≠犧朽犧о魂犧≠犹犧犧園犹犧犹犧犹犧犧犧準犧犧園犧犧о魂犧≠犹犧犧園犧犧巌犧迦 犧犧犧伍. 犧犧橿坤犧園犧犧÷差犧犧犧準婚犧犧園犧犧迦犧ム沙犧犧犧謹犧犧項犹犧迦犧犧謂犧犧犹犧℃犧犧犧謂犹犧犧犧鰍犹犧犧犧÷差犧犧犧伍犧巌犧謂犧犧項此 (犧犧÷差犧犧≠犧劇昏犧犧) 犧犹犧犧÷魂犧犧迦犧犧迦犧犧迦犧犧犧犧ь犧霞犧о佐犹犧, 犹犧園犧犧, 犧犧橿坤犧, 犧犧克犧≠犧 犹犧ム紺 犹犧犧犧萎昏犧迦犧犧迦犹犧犧犧準婚犧犧犧犹犧犧犧犧萎犧犧犹犧 犹犧犧犧迦犧犧準犧犧死犹犧犧≠犧犧о魂犧≠犧犧死此犧犧項犧犧犧犧 犹犧犧犧犧÷差犧犧犧鰍犹犧犧園犧犧犧謂犧犧犧犧犧謹犧犧霞 犧÷叉犧犧犧: 犧 1) 犧犧謹犧犧霞 犧犧園犧犧霞 犧ム魂犧犧犧迦犧犧 犧犧謹 犹犧 犧犧迦 犧犧項 犹犧迦 犧犧謂 犧犧犧犧園犧犧伍犧園犹犧犧 犧犧橿犧о 犧ム魂 犧犧犧迦 犹犧 犧犧迦 犧ム沙犧犧犧謹 犹犧ム紺 犧犧霞 犹犧 犧犧迦 犹犧 犧犧迦 犧犧鰍 犹犧犧朽 犧犧迦 犹犧犧 犧≠犧 犧犧迦 犧犧準犧犧準犧犧園 犧犹犧ム紺犧犧汲 犹犧犧朽 犧犧о魂犧≠ 犧犧犧 犹萎犧犧 犧犧謹 犧犧準 犹犧犧 (Variable Cost) 犧 犧犧謂 犹犧 犹犧犧巌犧犧死 犧犧伍犧犧癌 犧犧迦犹犧 犹犧犧ム紺 犧犧 犹犧犧≠ 犧犧 犧 犧 犧ム沙犧 犹犧 犧ム紺犧犧園 5%, 10% 犹犧ム紺 15% 犧犧迦此犧ム些犧犧園 犹犧℃犧犧犧死此犧÷左犧犹犧犧犧死犧犧犧犹犧犧犧犧死犧 2) 犧犧謹犧犧迦犧死 犧犧犧 犹犧犧 (Return) 犹犧犧 犧犧橿犧о 犧犧霞 犧ム魂犧 犹犧 犧犧迦 犧犧迦犧犧橿犧迦 犹犧迦 犧犧謂 犧犧 犹犧犧犧犧謂 犧犧癌 犧犹犧ヮ 犧犧迦犧犧萎坤犧巌此犧迦犧犧死犧犧萎坤犧巌犧犹犧犧犧迦此犧ム魂犧犧迦犧溢犧迦犧犧園犧犧伍犧園 犹犧犧犧≠犧朽犧迦犧犧準 犧犧園犧犹犧ム紺犧犧汲 犹犧犧朽犧犧о魂犧≠犧犧犧 犹萎 犧犧謂 犹犧 犹犧犧巌犧犧死 犧犧伍犧犧癌 犧犧園犹犧 犹犧犧ム紺 犧犧 犹犧犧≠ 犧犧 犧 犧 犧ム沙犧 犹犧 犧ム紺犧犧園 5%, 10% 犹犧ム紺 15% 犧犧迦此 犧ム些犧犧園 犹犧℃犧犧犧死此犧÷左犧犹犧犧犧犧犧謹犧犧迦犹犧犧死犧. 3) 犧犧迦犧犧謂犹犧÷叉犧犧犧о魂犧÷犧犧園犹犧犹犧犧犧迦犧犧迦犹犧犧巌犧犧犧犹犧犧犧犧迦犧ム沙犧犧犧謹犧犧項犹犧迦 犧犧謂犧犧犹犧犧ム紺犧犧園犧犧о魂犧≠犧犧犧犹 5%, 10% 犹犧ム紺 15% 犹犧℃犧犧犧謂犹犧犧犧園犧犧霞犹犧犧犧犧÷嵯犧犧迦犧犧迦犹犧犧巌犹犧犧犧о佐犹犧犧迦紺 犹犧犧犹犧犹犧犹: 犧о佐 犧犧 PB, DPB, NPV, PI, IRR 犹犧ム紺 MIRR