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MbAapps

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Design Bracket

The document outlines a four-point digital media strategy: know thy customer, know thy opportunity, know thy competition, and know thy action plan. It analyzes the target customer, opportunities in digital media like SEO and SEM, competitors' approaches, and emphasizes listening, engaging customers, and measuring outcomes for an effective action plan.

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MBAapps.com Digital Media Strategy
Know Thy Customer Know Thy Opportunity Know Thy Competitor Know Thy Action-Plan Our four-point path to a solid strategy…
Know Thy Customer The Average B-school Aspirant
Know him. Understand him. Engage him. 21-30 years He is extremely internet savvy He spends more time online than he does watching T.V. He uses a social network daily He seeks and validates information online
He can be found at: Orkut Facebook BusinessWeek MBA Forums Forbes MBA Forums Google: searching for all that’s relevant for MBA prep Twitter YouTube Linkedin Discussion forums concerning MBA
Know Thy Opportunity Understand your digital ecosystem
The Digital Ecosystem Generate a Positive Buzz & Attract Visitors Manage And Track Progress Make Your Presence Felt YOUTUBE SLIDESHARE TWITTER COMMUNITY Or FORUMS LINKED IN FACEBOOK BLOG CATALOGS SOCIAL BOOKMARKING - share your content through DIGG, Delicious etc BLOGS NEWSLETTER RSS MOBILE SMS CHANNEL -Connect to Customers Website SEO: Improve Site Visibility SEM: Spread the word using Google Adwords, Facebook ads etc. CONTENT GENERATION & MODERATION |ANALYTICS
Make the Most of the Opportunity Improve the Website Visibility: SEO - to ensure that MBAapps.com is featured on the First couple of Search Engine Result Pages (SERP) SEM - Attract your customer to MBAapps.com through Facebook Ads , Google Adsense etc.
Engage the Customer Blog to address common concerns that B-school aspirants have ,about the latest news on B-schools, application tips etc. Answer queries posted on forums, blog and twitter Free Newsletter Sign up . RSS Feed Subscription You Tube Channel : Upload videos on mock interviews conducted, Sessions of helpful tips on preparing the correct MBA application ݺߣshare : Create helpful presentations on “How to write B-school Apps”. Have them featured on your website Linked In : Company Profile on the Site. Join the relevant groups on Linked In. Answer questions concerning MBA
Know Thy Competition A case study of 3 Competitors:
Each Competitor has been analyzed on following parameters: Website : Customer Engagement Tools Used SEO : Organic Search Optimization SEM : Ad budget for web campaigns and marketing channels Social Media Buzz cr eated through presence on following sites: Twitter Facebook LinkedIn Other Websites linked
Accepted.com : Case Study Website: Client engagement tools visible in the primary menu: Blogs Forums Newsletter
Blog Twitter Updates
Forum Newsletter
Website front page basically has following: Teasers of Recent Blog Posts on main page Side Bar: Displays categories of blog posts posted Side Bar : Displays the Title of recent blog posts Side Bar: Links to connect on Twitter and Facebook
SEM Analysis
SEM Analysis : Keywords Purchased
SEO Analysis Key word : MBA Essay
Social Media Buzz: Twitter
Social Media Buzz: Facebook:
Social Media Buzz: LinkedIn
Other Sites Connected:
Clear Admit: Case Study Website
Website front page: Has been on purpose kept sparse. Side bar : Latest Blog Posts Side Bar : Displays resources for preparing the MBA app. Offers free assessment of the CV for candidacy
SEO ( Keyword – Admit MBA) : SERP Rank
SEM Analysis: Ad Spend of Clear Admit
SEM Analysis: Paid Search Results displayed as Ad Based on Ad word (MBA Admission Consulting) purchased Ad is displayed
SEM Analysis: Ad displayed for Ad words purchased Eg: HBS has been purchased by clearadmit.com
SEM Analysis: Some of the Keywords Purchased by Clear admit
Social Media Buzz: Twitter.com
Social Media Buzz: Facebook.com
Social Media Buzz: LinkedIn.com
Career Launcher: Case Study Career Launcher follows a similar Strategy
As can be seen above Career Launcher too has links on its website to engage customers on : Twitter Orkut Facebook Youtube Channel Blog
SEM Analysis:
SEM Analysis: Detail with amount spent
Know Thy Action Plan Its all about just three basic rules: Listen Engage Measure Lets talk more about your action plan. Give us a call!
Thanks! Design Bracket

More Related Content

MbAapps

  • 2. Know Thy Customer Know Thy Opportunity Know Thy Competitor Know Thy Action-Plan Our four-point path to a solid strategy…
  • 3. Know Thy Customer The Average B-school Aspirant
  • 4. Know him. Understand him. Engage him. 21-30 years He is extremely internet savvy He spends more time online than he does watching T.V. He uses a social network daily He seeks and validates information online
  • 5. He can be found at: Orkut Facebook BusinessWeek MBA Forums Forbes MBA Forums Google: searching for all that’s relevant for MBA prep Twitter YouTube Linkedin Discussion forums concerning MBA
  • 6. Know Thy Opportunity Understand your digital ecosystem
  • 7. The Digital Ecosystem Generate a Positive Buzz & Attract Visitors Manage And Track Progress Make Your Presence Felt YOUTUBE SLIDESHARE TWITTER COMMUNITY Or FORUMS LINKED IN FACEBOOK BLOG CATALOGS SOCIAL BOOKMARKING - share your content through DIGG, Delicious etc BLOGS NEWSLETTER RSS MOBILE SMS CHANNEL -Connect to Customers Website SEO: Improve Site Visibility SEM: Spread the word using Google Adwords, Facebook ads etc. CONTENT GENERATION & MODERATION |ANALYTICS
  • 8. Make the Most of the Opportunity Improve the Website Visibility: SEO - to ensure that MBAapps.com is featured on the First couple of Search Engine Result Pages (SERP) SEM - Attract your customer to MBAapps.com through Facebook Ads , Google Adsense etc.
  • 9. Engage the Customer Blog to address common concerns that B-school aspirants have ,about the latest news on B-schools, application tips etc. Answer queries posted on forums, blog and twitter Free Newsletter Sign up . RSS Feed Subscription You Tube Channel : Upload videos on mock interviews conducted, Sessions of helpful tips on preparing the correct MBA application ݺߣshare : Create helpful presentations on “How to write B-school Apps”. Have them featured on your website Linked In : Company Profile on the Site. Join the relevant groups on Linked In. Answer questions concerning MBA
  • 10. Know Thy Competition A case study of 3 Competitors:
  • 11. Each Competitor has been analyzed on following parameters: Website : Customer Engagement Tools Used SEO : Organic Search Optimization SEM : Ad budget for web campaigns and marketing channels Social Media Buzz cr eated through presence on following sites: Twitter Facebook LinkedIn Other Websites linked
  • 12. Accepted.com : Case Study Website: Client engagement tools visible in the primary menu: Blogs Forums Newsletter
  • 13. Blog Twitter Updates
  • 15. Website front page basically has following: Teasers of Recent Blog Posts on main page Side Bar: Displays categories of blog posts posted Side Bar : Displays the Title of recent blog posts Side Bar: Links to connect on Twitter and Facebook
  • 17. SEM Analysis : Keywords Purchased
  • 18. SEO Analysis Key word : MBA Essay
  • 20. Social Media Buzz: Facebook:
  • 21. Social Media Buzz: LinkedIn
  • 23. Clear Admit: Case Study Website
  • 24. Website front page: Has been on purpose kept sparse. Side bar : Latest Blog Posts Side Bar : Displays resources for preparing the MBA app. Offers free assessment of the CV for candidacy
  • 25. SEO ( Keyword – Admit MBA) : SERP Rank
  • 26. SEM Analysis: Ad Spend of Clear Admit
  • 27. SEM Analysis: Paid Search Results displayed as Ad Based on Ad word (MBA Admission Consulting) purchased Ad is displayed
  • 28. SEM Analysis: Ad displayed for Ad words purchased Eg: HBS has been purchased by clearadmit.com
  • 29. SEM Analysis: Some of the Keywords Purchased by Clear admit
  • 30. Social Media Buzz: Twitter.com
  • 31. Social Media Buzz: Facebook.com
  • 32. Social Media Buzz: LinkedIn.com
  • 33. Career Launcher: Case Study Career Launcher follows a similar Strategy
  • 34. As can be seen above Career Launcher too has links on its website to engage customers on : Twitter Orkut Facebook Youtube Channel Blog
  • 36. SEM Analysis: Detail with amount spent
  • 37. Know Thy Action Plan Its all about just three basic rules: Listen Engage Measure Lets talk more about your action plan. Give us a call!