MBG-Nordic 2015
- 2. ENTERING THE NORDICS Thorough introduction to MBG
- 3. 3MBG NORDIC - AN INTRODUCTION The recipe for success has been distilled and refined since the establishment of POD Marketing and Vertrieb GMBH. Today the success has spread to 58 countries worldwide. The range consists of: Beverage brands, concepts and trade across the globe. 250 colleagues generate 200 million Euros and more than 1 million hectolitres of bottled enjoyment. BUILDING BRANDS - SINCE 1993. MBG Global. Heritage.
- 4. 4MBG NORDIC - AN INTRODUCTION MBG has a constant ambition to drive innovation within the alcoholic/non-alcoholic drinks category. We will do it by increasing the marketing performance both On- and Off Trade. Approaching and presenting the market to new ways to collaborate. MBG NORDIC Vision
- 5. 5MBG NORDIC - AN INTRODUCTION MBG Nordics mission is to market current MBG range and in addition attract and market relevant quality products with development potential in the Nordics. By establishing and maintaining long-term relationships we will build a joint future on mutual trust with our suppliers and customers MBG NORDIC Mission
- 6. Strategy
- 7. 7MBG NORDIC - AN INTRODUCTION The middle class is growing and so is the demand for high quality drinks. The next 35 years expected middle class growth will mean a battle for attention in most markets. The companies with large marketing budgets are likely to attract consumers and thereby increase their market share almost regardless of product quality. The smaller companies will experience that their share of market follows their share of voice. They have to find new ways to separate them from the big spenders. POTENTIAL, AND KNOWN CHALLENGES Strategy
- 8. 8MBG NORDIC - AN INTRODUCTION MBG Nordic will maximize the number of channels in which the customer engages and connects with a brand and its products. MBG Nordic will aim for a continuous optimization across platforms and segments. MAXIMIZING THE CONNECTIONS Strategy
- 9. 9MBG NORDIC - AN INTRODUCTION MARKET POTENTIAL World market reached 5.3 billion dkk in 2012. (45% beer, 28% alcohol, 23% wine and 4% cider and other alcoholic drinks). By comparison, the Danish GDP was 1.8 billion dkk in 2012. Consumption is expected to rise from 20 billion liters in 2004 to 25 billion in 2016. Strategy
- 10. 10MBG NORDIC - AN INTRODUCTION CUSTOMER FOCUS Strategy MBG Nordic works closer with customers than traditional providers. With several customer interactions - especially end-users. We dont sell products we create relations through storytelling, on a product and brand-level using our high quality products and services.
- 11. 11MBG NORDIC - AN INTRODUCTION PARTNERING MEANS MUTUAL BENEFITS Strategy MBG Nordic is driven by the customer and end-user needs and preferences. MBG Nordic and its products will be something you admire and trust. In order to maintain our confidence, and the trust from our partners and consumers, it is essential that all products are high quality. Even if the demand means inventing and producing new products.
- 12. 12MBG NORDIC - AN INTRODUCTION 12MBG NORDIC - AN INTRODUCTION We dont sell products We create relations
- 13. 13MBG NORDIC - AN INTRODUCTION WORD OF MOUTH Strategy Recommended recipes, events, activities in bars or special exhibitions in the retail industry should always be shareable. An experience that will subsequently mean recommendation. Reviews, opinions on anything other than the companys products, the customer must feel that all our information is of value to him/her. With established trust MBG Nordic expects feedback on every product and will handle the learnings in a way that is beneficial for both the company, the customer and the brand.
- 15. 15MBG NORDIC - AN INTRODUCTION Timing MBG Nordic began the product marketing in 2015. Initiating the establishment of a Nordic distribution network through local importers, covering On/Off Trade and duty free travel retail business.
- 16. 16MBG NORDIC - AN INTRODUCTION 16BG NORDIC - AN INTRODUCTION Challenging all trends in the market. Maintaining a high focus on the scene of action. Changing the marketing mix and tools on all levels. Our ambition
- 17. 17MBG NORDIC - AN INTRODUCTION We mix passion and market knowledge with quality products. The result is trust, brand ambassadors and satisfied customers. Our Promise
- 18. 18MBG NORDIC - AN INTRODUCTION Product-manual, Brand-manual, Activation manual, POS manual, Brand consistency manual etc. are only helpful if they dont stand in the way of the ability to access the markets. The gap in the market is where brands act on the market and consumer terms instead of following old norms and patterns. BUSINESS PLAN VERSUS BRAND PLAN Knowledge The conversation could be about: New targets New rituals New channels New paths 18MBG NORDIC - AN INTRODUCTION
- 19. 19MBG NORDIC - AN INTRODUCTION BUSINESS PLAN VERSUS BRAND PLAN Knowledge We have the ambition and ability to act differently. We seek innovation. Not forced distribution channels. We dont seek price or size. We seek potential. 19MBG NORDIC - AN INTRODUCTION
- 20. 20MBG NORDIC - AN INTRODUCTION MBG Nordic brand strategy + Your local knowledge = Our mutual success BUSINESS IGNITION Ambition 20MBG NORDIC - AN INTRODUCTION
- 21. 21MBG NORDIC - AN INTRODUCTION 27 MIO CONSUMERS We distribute our portfolio via local partners and distributors to cover all grocers, retailers and monopolies in the Nordic market as well as the Duty Free/Travel Retail markets throughout the region. Note below links: Norway www.vinmonopolet.no Consists of 316 stores. Sweden www.systembolaget.se Consists of 426 stores. Finland www.alko.fi/en Consists of 350 stores. Knowledge 21MBG NORDIC - AN INTRODUCTION
- 22. 22MBG NORDIC - AN INTRODUCTION CURRENT SUCCESSFUL BRANDS Passion 22MBG NORDIC - AN INTRODUCTION
- 24. For further information contact Jakob Vallentin at: vallentin@mbg-online.net +45 20 65 86 75 www.mbg-online.net