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// MIAMI BEACH HAIR INSTITUTE
Social Influence Marketing
THE STAR GROUP November 19, 2010
Friday, November 19, 2010

// Today’s Talking Points
I. Quick Recap (what’s been done)
II. Looking ahead
III.Where we’re looking to go
(Strategic Recommendations Moving Forward)

WHAT’S BEEN DONE

// Twitter

// Facebook

// Linkedin

// YouTube

// Review/Listing Sites

// Preliminary Research

FYI - Your audience is talking about your competition:
// Competition Research

LOOKING AHEAD

// Building your online presence
Hair Restoration Social Network
(21,000 visits/month)
“To consult with one of the quality physicians recommended
on this site, please provide the following information.
Then on the following pages you can attach your photo(s)
and select the physician you want to consult with.”
Social Network Opportunities

Forum Opportunities

Forum Opportunities
competition

Social Network Opportunities
Forum Opportunities

// Building your credibility
through review sites

// Building your credibility
through sharing presentations

// VLOG (video blog)
• Record weekly video blogs
• Share across social platforms
• Allow vlog/podcast downloads on website
• Video blog sits on YouTube
• Import to Facebook
• People can Tweet in questions
Hello! I am Dr. Gaviria.
Welcome to my video
blog!

// Video Chat
How long does it take to see resultsJohnny Boy
from a hair transplant?
Star will reach out to relevant groups, forums,
blogs and social networks online and invite
people to come over to FB and Twitter and ask
Dr. Gaviria any questions they might have about
hair restoration.
Dr. Gaviria will upload an answer through a
video.
Videos will be shared across the web

// Open House
• Invite writers, bloggers and maybe prospective clients
to the MBHI so that they can meet Dr. Gaviria and
understand the hair restoration process a little better.
• Dr. Gaviria talks about his history, experience,
research and awards (adds credibility)
• Invite a former patient in to talk about his/her
experience.
• Possibly invite the patient who people have been
following online through the video journal
• Encourage people to tweet and blog about the open
house while they are there
• Will build a relationship with these people and build
your personal network of contacts and brand
ambassadors

WHERE WE WANT TO GO

Frequency of Video Entries
• Weeks prior to surgery
Talking about what they’ve been going through, their
emotions, and their everyday personal struggles with
living with hair loss. (1-3 Posts a month including how
they felt after their initial consultation with Dr. Gaviria)
• Day of surgery:
Upload video the morning of the surgery
• After surgery:
1-2 posts/month for 18 months
(an estimate of 30 uploaded video entries)
Process and Platforms
Patient would upload to private page on YouTube
Star would begin to tease the story in the early stages
Star would share the story on Facebook, Twitter, Forums,
Blogs, Social Networks
Invite people to tune in to the FB page
Invite people to post their questions to the patient
Excellent PR opportunity
// Video Diary
It’s always comforting to see what
other people have gone through in the
same situation. This program is
designed to track the patient’s
progress before and after the
procedure for a total of 18 months.
This should help make a connection
with potential future clients and make
them feel more comfortable and
knowledgeable about the process.
Chronicle the hair restoration process with a patient of Dr. Gaviria

// Grant a wish
Teaming up with Wish Upon A
Hero to grant a hair transplant
would be an excellent PR
opportunity for the Doctor and
MBHI.
It will bring a large amount of
press his way along with a
positive outlook on his institute
and services.
Team up with Wish
Upon a Hero to
grant a Wish!

This new technology, called augmented reality, blurs the line between what's real and
what's computer-generated by enhancing what we see, hear, feel and smell.
// Augmented Reality
If Bob is losing is hair and is considering a hair
transplant, he can go to the MBHI website and take a
photograph of himself.
This will then show him in a series of placed digital
images how his transformation will look from start to
beginning.
How the Miami Beach Hair Institute can use this technology:
What is it?
This will really help demonstrate to a
prospect client through sophisticated
technology how long the process takes
and what they can expect to look like.

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