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Copyright © 2016 Minglebox.com Confidential & Proprietary 1
OVERVIEW
Copyright © 2016 Minglebox.com Confidential & Proprietary 2
TRAFFIC OVERVIEW
Devices
Desktop
Info.
1 Million+
Registrations (2015-16) SEO
80% Organic traffic 1 Lakh+ fans
Social Media
• Monthly Average - 1.2 M
• Page views - 3 million
• Monthly Average - 800K+
• Page views - 2 million
Mobile
Copyright © 2016 Minglebox.com Confidential & Proprietary 3
STUDENT
OFFERINGS
Student Offerings
 Branding, Engagement &
Performance solutions
 OTP verified leads
 India’s first virtual education fair
platform for international clients
Offerings
Advertiser Offerings
 Easy access to find right colleges,
courses & exams
 Student beneficiary articles & latest
alerts like (exams, results,
scholarship & more)
 Community - Q&A, Live Chat,
Social Media, Mobile App
500+ educational providers
worldwide
5 million+ aspired students & young
professionals from 250+ cities
Copyright © 2016 Minglebox.com Confidential & Proprietary 4
STUDENT
OFFERINGS
Student Offerings
Student Offerings
Copyright © 2016 Minglebox.com Confidential & Proprietary 5
Desktop site
Mobile app
Mobile site
Exam prep
appsSocial media
Student
Engagement
Modes of Engaging Students
Copyright © 2016 Minglebox.com Confidential & Proprietary 6
Desktop Site
The new website offers best user
experience for students to connect,
navigate & find the right solutions for
better career
Features:
 Latest news &
updates
 Popular Streams
 Trending Courses
 College Guide
Copyright © 2016 Minglebox.com Confidential & Proprietary 7
Mobile App
The app gives you a platform to
discover the new arena of education
domain, handy features and user
friendly interface.
Benefits:
 College Finder
 Edu News
 Community
 FAQ’s
Copyright © 2016 Minglebox.com Confidential & Proprietary 8
Exam Prep Apps
We have 6 exam preparation
apps for main courses like
MBA, Engineering, Study
abroad
List of Apps:
 JEE
 CSAT
 GATE
 CAT
 GRE
 CBSE
Copyright © 2016 Minglebox.com Confidential & Proprietary 9
Social Media
Our Facebook page has got
over 125K+ fans and it works
as a platform for students to
share their views globally
Our presence:
 Facebook
 Twitter
 Google+
 LinkedIn
Copyright © 2016 Minglebox.com Confidential & Proprietary 10
Virtual Fair [For only Study abroad students]
Benefits:
 Top universities & colleges are
participating across the globe
Students can:
 Chat Live with admission
counsellors
 Get your queries answered
related to admissions,
scholarship, visa process and
other info.
 Know more about courses
being offered & pre-requisites
for the same
 Direct connect with
universities from top
destinations like UK, USA,
Australia, Dubai & other major
countries
Copyright © 2016 Minglebox.com Confidential & Proprietary 11
Mobile / WAP site
The new upcoming mobile site will have
a
major impact on traffic, registrations,
branding & other key factors
Benefits:
 Improves user experience
 Increase user avg. time in WAP
 Easy access for students any
where, anytime
COMING SOON
Copyright © 2016 Minglebox.com Confidential & Proprietary 12
STUDENT
OFFERINGS
Student Offerings
Advertiser Offerings
Copyright © 2016 Minglebox.com Confidential & Proprietary 13
Offerings to Colleges / Universities
• Extensive banner
presence in high
traffic pages
• Relevance of
displaying the
colleges on priority
• Standard banners
• Sponsored Listing
Branding Engagement Performance
• New features &
digital promotions
helps students to
keep engage in this
journey
• To keep students
engage we are
doing Facebook
promotions,
mailers, answering
queries & others
• We are capturing
details of the
students who have
shown interest in
higher education for
current intake
• Two forms of leads
- Validated
- OTP verified
Copyright © 2016 Minglebox.com Confidential & Proprietary 14
KEY TO SUCCESS
Build
relationship
with studentsTarget with
Accuracy
Extend
through
Digital media
Virtual
support
Copyright © 2016 Minglebox.com Confidential & Proprietary 15
Advertising modes
Partners in your success
Sponsored
Articles
Landing Pages
&
Newsletters
Featured Colleges
&
Sponsored listing
Promotional
Ad units
Copyright © 2016 Minglebox.com Confidential & Proprietary 16
Sponsored Articles
 Build your brand and
influence students
with the relevant info.
on prime spot of our
website
 Display latest info.
about college
activities, important
notifications, alumni
achievements for
better engagement
 The article will be
displayed in Home
page and relevant
channel pages
Copyright © 2016 Minglebox.com Confidential & Proprietary 17
Promotional Ad units
 We have upgraded our ad
units to IAB standards for the
next generation digital
advertising
 Ideal space to increase
visibility and brand
equity among students
Copyright © 2016 Minglebox.com Confidential & Proprietary 18
Featured Colleges
 Institute highlighted on the MBA,
Engineering & Home Page based on
the client requirements
 The given spot will includes College
Logo, Name, Location & current activity
like Admissions, Scholarships*
Copyright © 2016 Minglebox.com Confidential & Proprietary 19
Sponsored Institutes
 Institutes highlighted on the MBA,
Engineering & other main channel
pages of the website
 The given spot will includes College
Logo, Name, accepted exams, current
fees*
Copyright © 2016 Minglebox.com Confidential & Proprietary 20
Sponsored College Listing
 Standard relevancy of positioning
the colleges in listing page
 Institutes will be relevant to category,
courses & particular cities and it will be
highlighted compared to non-
sponsored
Copyright © 2016 Minglebox.com Confidential & Proprietary 21
City Listing
 On the selection of top 10 cities, we are giving new option to promote college
logo’s
Copyright © 2016 Minglebox.com Confidential & Proprietary 22
Client Landing Page
 Brand highlighted through a
standard landing page
 Highlights – About institute,
accreditation, ranking, scholarship,
related exams
 Placements info. and top recruiters
logo’s
 Registrations/Lead capture form
with selection of particular course
Content:
Copyright © 2016 Minglebox.com Confidential & Proprietary 23
Virtual fair [For international clients only]
 Dedicated Virtual box
 Live chat & direct connect with
students
 Access to the transcripts
 Students leads will be shared once
the event sign-off
Benefits:
Copyright © 2016 Minglebox.com Confidential & Proprietary 24
Leads Capture
 OTP verified
 Client specific enquiries
 Validated leads
We offer 3 kinds of leads:
Copyright © 2016 Minglebox.com Confidential & Proprietary 25
COMPETITIVE ADVANTAGES
Identify Engage Support
• Target
Audience
• High traffic
pages
• Most visited
colleges/course
s
• Education
interests
/streams
• Multi-channel
campaigns –
email, text,
mobile
• Content
Management
• Social Media
• Web campaigns
• Sharing high
quality leads
• Analytics info
based on
branding like
clicks,
impressions
Copyright © 2016 Minglebox.com Confidential & Proprietary 26
OUR CLIENTS
Copyright © 2016 Minglebox.com Confidential & Proprietary 27
THANK YOU!

More Related Content

MB_Overview-2016

  • 1. Copyright © 2016 Minglebox.com Confidential & Proprietary 1 OVERVIEW
  • 2. Copyright © 2016 Minglebox.com Confidential & Proprietary 2 TRAFFIC OVERVIEW Devices Desktop Info. 1 Million+ Registrations (2015-16) SEO 80% Organic traffic 1 Lakh+ fans Social Media • Monthly Average - 1.2 M • Page views - 3 million • Monthly Average - 800K+ • Page views - 2 million Mobile
  • 3. Copyright © 2016 Minglebox.com Confidential & Proprietary 3 STUDENT OFFERINGS Student Offerings  Branding, Engagement & Performance solutions  OTP verified leads  India’s first virtual education fair platform for international clients Offerings Advertiser Offerings  Easy access to find right colleges, courses & exams  Student beneficiary articles & latest alerts like (exams, results, scholarship & more)  Community - Q&A, Live Chat, Social Media, Mobile App 500+ educational providers worldwide 5 million+ aspired students & young professionals from 250+ cities
  • 4. Copyright © 2016 Minglebox.com Confidential & Proprietary 4 STUDENT OFFERINGS Student Offerings Student Offerings
  • 5. Copyright © 2016 Minglebox.com Confidential & Proprietary 5 Desktop site Mobile app Mobile site Exam prep appsSocial media Student Engagement Modes of Engaging Students
  • 6. Copyright © 2016 Minglebox.com Confidential & Proprietary 6 Desktop Site The new website offers best user experience for students to connect, navigate & find the right solutions for better career Features:  Latest news & updates  Popular Streams  Trending Courses  College Guide
  • 7. Copyright © 2016 Minglebox.com Confidential & Proprietary 7 Mobile App The app gives you a platform to discover the new arena of education domain, handy features and user friendly interface. Benefits:  College Finder  Edu News  Community  FAQ’s
  • 8. Copyright © 2016 Minglebox.com Confidential & Proprietary 8 Exam Prep Apps We have 6 exam preparation apps for main courses like MBA, Engineering, Study abroad List of Apps:  JEE  CSAT  GATE  CAT  GRE  CBSE
  • 9. Copyright © 2016 Minglebox.com Confidential & Proprietary 9 Social Media Our Facebook page has got over 125K+ fans and it works as a platform for students to share their views globally Our presence:  Facebook  Twitter  Google+  LinkedIn
  • 10. Copyright © 2016 Minglebox.com Confidential & Proprietary 10 Virtual Fair [For only Study abroad students] Benefits:  Top universities & colleges are participating across the globe Students can:  Chat Live with admission counsellors  Get your queries answered related to admissions, scholarship, visa process and other info.  Know more about courses being offered & pre-requisites for the same  Direct connect with universities from top destinations like UK, USA, Australia, Dubai & other major countries
  • 11. Copyright © 2016 Minglebox.com Confidential & Proprietary 11 Mobile / WAP site The new upcoming mobile site will have a major impact on traffic, registrations, branding & other key factors Benefits:  Improves user experience  Increase user avg. time in WAP  Easy access for students any where, anytime COMING SOON
  • 12. Copyright © 2016 Minglebox.com Confidential & Proprietary 12 STUDENT OFFERINGS Student Offerings Advertiser Offerings
  • 13. Copyright © 2016 Minglebox.com Confidential & Proprietary 13 Offerings to Colleges / Universities • Extensive banner presence in high traffic pages • Relevance of displaying the colleges on priority • Standard banners • Sponsored Listing Branding Engagement Performance • New features & digital promotions helps students to keep engage in this journey • To keep students engage we are doing Facebook promotions, mailers, answering queries & others • We are capturing details of the students who have shown interest in higher education for current intake • Two forms of leads - Validated - OTP verified
  • 14. Copyright © 2016 Minglebox.com Confidential & Proprietary 14 KEY TO SUCCESS Build relationship with studentsTarget with Accuracy Extend through Digital media Virtual support
  • 15. Copyright © 2016 Minglebox.com Confidential & Proprietary 15 Advertising modes Partners in your success Sponsored Articles Landing Pages & Newsletters Featured Colleges & Sponsored listing Promotional Ad units
  • 16. Copyright © 2016 Minglebox.com Confidential & Proprietary 16 Sponsored Articles  Build your brand and influence students with the relevant info. on prime spot of our website  Display latest info. about college activities, important notifications, alumni achievements for better engagement  The article will be displayed in Home page and relevant channel pages
  • 17. Copyright © 2016 Minglebox.com Confidential & Proprietary 17 Promotional Ad units  We have upgraded our ad units to IAB standards for the next generation digital advertising  Ideal space to increase visibility and brand equity among students
  • 18. Copyright © 2016 Minglebox.com Confidential & Proprietary 18 Featured Colleges  Institute highlighted on the MBA, Engineering & Home Page based on the client requirements  The given spot will includes College Logo, Name, Location & current activity like Admissions, Scholarships*
  • 19. Copyright © 2016 Minglebox.com Confidential & Proprietary 19 Sponsored Institutes  Institutes highlighted on the MBA, Engineering & other main channel pages of the website  The given spot will includes College Logo, Name, accepted exams, current fees*
  • 20. Copyright © 2016 Minglebox.com Confidential & Proprietary 20 Sponsored College Listing  Standard relevancy of positioning the colleges in listing page  Institutes will be relevant to category, courses & particular cities and it will be highlighted compared to non- sponsored
  • 21. Copyright © 2016 Minglebox.com Confidential & Proprietary 21 City Listing  On the selection of top 10 cities, we are giving new option to promote college logo’s
  • 22. Copyright © 2016 Minglebox.com Confidential & Proprietary 22 Client Landing Page  Brand highlighted through a standard landing page  Highlights – About institute, accreditation, ranking, scholarship, related exams  Placements info. and top recruiters logo’s  Registrations/Lead capture form with selection of particular course Content:
  • 23. Copyright © 2016 Minglebox.com Confidential & Proprietary 23 Virtual fair [For international clients only]  Dedicated Virtual box  Live chat & direct connect with students  Access to the transcripts  Students leads will be shared once the event sign-off Benefits:
  • 24. Copyright © 2016 Minglebox.com Confidential & Proprietary 24 Leads Capture  OTP verified  Client specific enquiries  Validated leads We offer 3 kinds of leads:
  • 25. Copyright © 2016 Minglebox.com Confidential & Proprietary 25 COMPETITIVE ADVANTAGES Identify Engage Support • Target Audience • High traffic pages • Most visited colleges/course s • Education interests /streams • Multi-channel campaigns – email, text, mobile • Content Management • Social Media • Web campaigns • Sharing high quality leads • Analytics info based on branding like clicks, impressions
  • 26. Copyright © 2016 Minglebox.com Confidential & Proprietary 26 OUR CLIENTS
  • 27. Copyright © 2016 Minglebox.com Confidential & Proprietary 27 THANK YOU!