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Kenji Yamada
Kenji Yamada

McDonald's entered the Chinese market in 1990 and has since expanded steadily across China. It focuses on food safety and quality while also providing affordable options. McDonald's growth strategy in China emphasizes its core menu, convenience through methods like drive-thrus, and value deals to gain customer trust and allow further store expansion.

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How Mc.Donalds run their business in China? Kenji Yamada s1170041
Outline McDonalds is..? McDonalds History History of McDonalds in China McDonald's and KFC Strategy of McDonalds Safety of McDonald's Summary Reference
McDonalds is..? Type : public Traded : NYSE: MCD Dow Jones Industrial Average Component Industry : Restaurants Founded : May 15, 1940 in San Bernardino, California;McDonald's Corporation, April 15, 1955 in Des Plaines, Illinois Founder(s) : Richard and Maurice McDonald McDonald's restaurant concept; Ray Kroc, McDonald's Corporation founder. Headquarters : Oak Brook, Illinois, U.S. Number of locations : 34,000+ worldwide Area served : Worldwide Key people : Andrew J. McKenna Products : Fast food
McDonalds History McDonalds starts as a hamburger stand in 1954 Ray Kroc opens the first McDonalds franchise in 1955 McDonalds comes to Wall Street in 1965 McDonalds introduces the Big Mac in 1968 Makadonaldo first opened in 1971(Japan) The Egg McMuffin is introduced to the public in 1973 The first Ronald McDonald House is created in 1974 The Happy Meal is created in 1979 McDonalds hits the web in 1998
History of McDonalds in China The first McDonald's in China in Shenzhen in 1990 Its first 500-seat store in the developing market in Oct 1990 For 2008, China represents one third of all capital expenditures
McDonald's and KFC When McDonalds open store in 1990, but KFC had opened 3years ago McDonald's and KFC are easy and cheap KFC has around 2,200 stores and McDonald's plans to have 1,000 stores in China
Strategy of McDonalds McDonald's strategic plan in China was concentrate on core menu extensions, convenience and value. Drive-thru is a brand new concept and the first trial of MacDonald's in China. It opened up a 'Dollar Menu known as the 'Value menu that offered sandwiches and other items at a lower price.
Safety of McDonald's Food safety is the strength of McDonalds in China. All Chinese McDonalds stores have hand washing stations and hand sanitizers in the main restaurant. McDonalds conducts quality control inspections without notice.
Summary McDonalds in china, the points are taste, convenience and price. McDonalds spread out steadily by providing out sanding quality, service, and value to customers. By gaining trust from customers, McDonalds can broaden out their stores.
Reference McDonald's http://www.aboutmcdonalds.com/mcd http://en.wikipedia.org/wiki/McDonald%27s CNBC TV http://www.msnbc.msn.com/id/26226387/ns/business- cnbc_tv/t/mcdonalds-has-big-appetite-china/#.TtSiZ1HfRpg McDonald's in China http://www.icmrindia.org/casestudies/catalogue/Business%20Strategy/ BSTR305.htm http://www.oppapers.com/essays/Mcdonalds-In-ChIna/52847 http://www.chinadaily.com.cn/business/2008- 09/08/content_7007412.htm

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  • 1. How Mc.Donalds run their business in China? Kenji Yamada s1170041
  • 2. Outline McDonalds is..? McDonalds History History of McDonalds in China McDonald's and KFC Strategy of McDonalds Safety of McDonald's Summary Reference
  • 3. McDonalds is..? Type : public Traded : NYSE: MCD Dow Jones Industrial Average Component Industry : Restaurants Founded : May 15, 1940 in San Bernardino, California;McDonald's Corporation, April 15, 1955 in Des Plaines, Illinois Founder(s) : Richard and Maurice McDonald McDonald's restaurant concept; Ray Kroc, McDonald's Corporation founder. Headquarters : Oak Brook, Illinois, U.S. Number of locations : 34,000+ worldwide Area served : Worldwide Key people : Andrew J. McKenna Products : Fast food
  • 4. McDonalds History McDonalds starts as a hamburger stand in 1954 Ray Kroc opens the first McDonalds franchise in 1955 McDonalds comes to Wall Street in 1965 McDonalds introduces the Big Mac in 1968 Makadonaldo first opened in 1971(Japan) The Egg McMuffin is introduced to the public in 1973 The first Ronald McDonald House is created in 1974 The Happy Meal is created in 1979 McDonalds hits the web in 1998
  • 5. History of McDonalds in China The first McDonald's in China in Shenzhen in 1990 Its first 500-seat store in the developing market in Oct 1990 For 2008, China represents one third of all capital expenditures
  • 6. McDonald's and KFC When McDonalds open store in 1990, but KFC had opened 3years ago McDonald's and KFC are easy and cheap KFC has around 2,200 stores and McDonald's plans to have 1,000 stores in China
  • 7. Strategy of McDonalds McDonald's strategic plan in China was concentrate on core menu extensions, convenience and value. Drive-thru is a brand new concept and the first trial of MacDonald's in China. It opened up a 'Dollar Menu known as the 'Value menu that offered sandwiches and other items at a lower price.
  • 8. Safety of McDonald's Food safety is the strength of McDonalds in China. All Chinese McDonalds stores have hand washing stations and hand sanitizers in the main restaurant. McDonalds conducts quality control inspections without notice.
  • 9. Summary McDonalds in china, the points are taste, convenience and price. McDonalds spread out steadily by providing out sanding quality, service, and value to customers. By gaining trust from customers, McDonalds can broaden out their stores.
  • 10. Reference McDonald's http://www.aboutmcdonalds.com/mcd http://en.wikipedia.org/wiki/McDonald%27s CNBC TV http://www.msnbc.msn.com/id/26226387/ns/business- cnbc_tv/t/mcdonalds-has-big-appetite-china/#.TtSiZ1HfRpg McDonald's in China http://www.icmrindia.org/casestudies/catalogue/Business%20Strategy/ BSTR305.htm http://www.oppapers.com/essays/Mcdonalds-In-ChIna/52847 http://www.chinadaily.com.cn/business/2008- 09/08/content_7007412.htm