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MC 2012 september

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Jenny Spring
Jenny Spring

The document outlines an agenda for a Multiplier's Club meeting in September 2012. The meeting aims to have members introduce their businesses, learn about each other's products, and practice wholesale presentations. Key topics to be discussed include identifying gaps in businesses, setting priorities for October and November, and developing goals, tactics, and sustainable habits to achieve business growth. Members will work on defining their unique selling proposition (USP) and communicating the key benefits of their product or service to potential customers.

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Multipliers Club September 2012
Challenge the Comfortable Write your name with your dominant hand Write your name with your non-dominant hand
Purpose and Objectives Introduce your current business to each member of the Club Learn each others products Practice a wholesale presentation Identify gap areas Set priorities for October and November
Business Growth Goals where do you want to be Reality current situation Options what could you do Will - what will you do Tactics how will you do it Habits sustainable practices
Goal: what do you need to achieve Practice wholesale presentation Identify gaps USP Bestc Communicate product range
Reality: what is happening now USP BestC Products presentation Pricing Your business goals
Options: what could you do USP BESTC
Will: what you will do USP this month BestC
Tactics: how & when will you do it USP When will you do it How will you do it
Tactics: how & when will you do it What is a USP Be an industry original
Get to the feelings features benefits feelings Toothpaste, 170g, pe Strong Confident, fresh, cle ppermint teeth, healthy an, happy gums, fresh breath Which means you Which means you feel get Happier, free, more More time for your energetic All types of family housework
USP Deep seeded identity check to see how well you understand your customer, your business, and the position of your business within the market in which youre competing You can tell the listener exactly who you are and what you do, and theyll want to know more. What do you do for a living?
A USP is NOT Mission statement Meaningless slogan Sales pitch Were the biggest, best, care the most, quality, been in business the longest
Who Cares Try your USP on anyone Who Cares?
A USP distinguishes you Stand out be an industry original Raise the bar to your level Put you in a league of your own
It is short and sweet Summarizes Headline in a story Grabs peoples attention Stops them in their tracks
It makes them say How do you do that? Tell me more? How can I find out info on that? Whats your website? Can I make an appointment?
A USP focuses on A customers wants A customers desires Not her needs Find out what a customer wants And get it!
A USP translates Features into benefits Answers the question Whats in it for me
A USP answers the question Why should I choose your business over all the other choices I have, which includes the choice of doing nothing at all?
Examples We deliver fresh hot pizza to your door in thirty minutes or less, or the pizzas free. If it absolutely, positively has to get there overnight
A USP is flexible Can be repeated over and over and over Hammers your message home so your customers remember it
It challenges others It doesnt compete (were the best) It eliminates (were the only) Were not only the best at what we do but were the only ones who Were not just the best pool builder in town, but were the only builder who offers a pool sitting service while you are away.
Do you have more than one? The more the merrier Its impossible to have too many List them out and blow your clients away Build your marketing around them
Strong niche product daggy but comfortable
Subway, not just sandwiches, training fuel
Kikki K -- memories
New sheridan sheets makeover.
s words for Sheridan sheets Window at sheridan shop in subiaco
References Places to Thinktraffic.net/unique-selling- look proposition
Habits: how will you sustain success USP this month Unconsciously unaware Tweet it: 140 characters Automated Broadcasted email signature Stick up on computer, car, phone Business card, postcard

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MC 2012 september

  • 2. Challenge the Comfortable Write your name with your dominant hand Write your name with your non-dominant hand
  • 3. Purpose and Objectives Introduce your current business to each member of the Club Learn each others products Practice a wholesale presentation Identify gap areas Set priorities for October and November
  • 4. Business Growth Goals where do you want to be Reality current situation Options what could you do Will - what will you do Tactics how will you do it Habits sustainable practices
  • 5. Goal: what do you need to achieve Practice wholesale presentation Identify gaps USP Bestc Communicate product range
  • 6. Reality: what is happening now USP BestC Products presentation Pricing Your business goals
  • 7. Options: what could you do USP BESTC
  • 8. Will: what you will do USP this month BestC
  • 9. Tactics: how & when will you do it USP When will you do it How will you do it
  • 10. Tactics: how & when will you do it What is a USP Be an industry original
  • 11. Get to the feelings features benefits feelings Toothpaste, 170g, pe Strong Confident, fresh, cle ppermint teeth, healthy an, happy gums, fresh breath Which means you Which means you feel get Happier, free, more More time for your energetic All types of family housework
  • 12. USP Deep seeded identity check to see how well you understand your customer, your business, and the position of your business within the market in which youre competing You can tell the listener exactly who you are and what you do, and theyll want to know more. What do you do for a living?
  • 13. A USP is NOT Mission statement Meaningless slogan Sales pitch Were the biggest, best, care the most, quality, been in business the longest
  • 14. Who Cares Try your USP on anyone Who Cares?
  • 15. A USP distinguishes you Stand out be an industry original Raise the bar to your level Put you in a league of your own
  • 16. It is short and sweet Summarizes Headline in a story Grabs peoples attention Stops them in their tracks
  • 17. It makes them say How do you do that? Tell me more? How can I find out info on that? Whats your website? Can I make an appointment?
  • 18. A USP focuses on A customers wants A customers desires Not her needs Find out what a customer wants And get it!
  • 19. A USP translates Features into benefits Answers the question Whats in it for me
  • 20. A USP answers the question Why should I choose your business over all the other choices I have, which includes the choice of doing nothing at all?
  • 21. Examples We deliver fresh hot pizza to your door in thirty minutes or less, or the pizzas free. If it absolutely, positively has to get there overnight
  • 22. A USP is flexible Can be repeated over and over and over Hammers your message home so your customers remember it
  • 23. It challenges others It doesnt compete (were the best) It eliminates (were the only) Were not only the best at what we do but were the only ones who Were not just the best pool builder in town, but were the only builder who offers a pool sitting service while you are away.
  • 24. Do you have more than one? The more the merrier Its impossible to have too many List them out and blow your clients away Build your marketing around them
  • 25. Strong niche product daggy but comfortable
  • 26. Subway, not just sandwiches, training fuel
  • 27. Kikki K -- memories
  • 28. New sheridan sheets makeover.
  • 29. s words for Sheridan sheets Window at sheridan shop in subiaco
  • 30. References Places to Thinktraffic.net/unique-selling- look proposition
  • 31. Habits: how will you sustain success USP this month Unconsciously unaware Tweet it: 140 characters Automated Broadcasted email signature Stick up on computer, car, phone Business card, postcard

Editor's Notes

  • #8: In my opinion this is the most critical onThis one is the next oneWe could discuss product range, bests and so forth.Are you happy working on that nowFreewheeling
  • #9: Think -- on my ownPair with a partner or around the whole group
  • #10: Look at other exampleLook at websiteGo into the groupTalk to my pairGet on skype
  • #11: Look at other exampleLook at websiteGo into the groupTalk to my pairGet on skype
  • #12: Features . Which means you get .. Which means you feel
  • #15: If they answer who cares it is not a USP
  • #32: On your business cardTweet itEmail signature