Mc donald's case study
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- Richard and Maurice McDonald started 15 cent hamburger stands with golden arches in California which became popular. Ray Kroc bought the world franchise rights and purchased the company for $2.7 million, spreading McDonald's globally. - McDonald's now has over 35,000 outlets worldwide, 1.9 million employees, and $25.4 billion in revenue in 2015. - McDonald's emphasizes quality, service, cleanliness, value, and uses innovative marketing campaigns to welcome all customers and adapt to regional tastes, contributing to its global success. However, it may face risks from increasing health consciousness.
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Website: http://myassignmenthelp.com/
Mail Id: contact@myassignmenthelp.com
Phone No: +61-2-6100-384
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McDonald's began as a small hamburger stall opened by brothers Richard and Maurice McDonald in California. Ray Kroc later partnered with the brothers and helped turn it into a large franchise, eventually buying the worldwide rights and taking the company public. McDonald's is now a global franchise with over 35,000 outlets in 119 countries serving around 70 million customers daily. Though it faces competition, McDonald's has been highly successful due to its cheap and tasty menu, excellent marketing, and strong brand value associated with its iconic golden arches symbol. However, it also faces criticisms over the healthiness of its food and has worked to address issues like animal welfare.Mc donalds - marketing internship
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The company was started in 1940 in California and really took off when Ray Kroc purchased the company and expanded it globally. McDonald's has been very successful by selling good quality food at low prices. Some of their most popular products include the Big Mac, McNuggets, and Chicken Biscuit. McDonald's now has locations around the world and is headquartered in Chicago, employing over 1.5 million people. Their CEO is Jim Skinner and their 2005 revenue was $20.46 billion. Main competitors include Burger King and Wendy's.Mc Donald's Case Study
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Mc donald's case study
- 1. MICKEYS D (A.K.A) GOLDEN ARCHES A case study on McDonalds
- 2. INCEPTION OF McDONALDS ABOUT McDONALDS McDONALDS WORLWIDE OPERATIONS FACTORS ASSOCIATED WITH McDONALDS SUCCESS BUILDING AND SUSTAINING BRAND EQUITY CASE STUDY QUESTIONS
- 3. INCEPTION OF McDONALDS Richard & Maurice McDonald built hamburger stands with golden arches in California.15蔵 hamburgers were verypopular. Ray Kroc, a milkshake machine salesman, bought world franchise rights from them and spread the golden arches around the globe. In1961, he purchased the companyfrom the brothers for $2.7 million. Ray Kroc The original staff of the McDonald's brothers hamburger restaurant Sales SkyRocket just after few ad campaigns due to the presence of Ronald McDonald.
- 6. McDONALDS REALM The Company has over 35,000 outlets all over the world. Ithas 1.9 million employees around the world. Itgenerated a totalof :- $25.4 billion of revenue for the year 2015
- 7. Why isMcDONALDS Successful? Quality, Service, Cleanliness& Value. Innovative way of presenting itself among people. Welcoming all categorys people. Regional taste and menu. Various kinds of venturesin market. Increasing demand offast food over theworld.
- 8. McDONALDS COMPETITORS According to Hoovers Main Competitorsare Subway Dominos Pizza Pizza Hut
- 9. BUILDING BRAND EQUITY WIDE ARRAY OF MARKETING CAMPAIGNS GOING BEYOND BURGERS THROUGH BRAND EXTENSION
- 10. BUILDING BRAND EQUITY AFFORDABLE PRICES FOR THE MASSES. LOCALIZED PRODUCT AUTONOMY.
- 11. BUILDING BRAND EQUITY ADS and PROMOTION
- 12. What are McDonalds core brand values? Have these changed over the years? The core values of the company was Quality, service, cleanliness and value(QSC&V). Their values were reflected on their Products and their service. Through the 80s they losttheirsense of direction due tothe aggressive expansion of the company. They recovered by implementing Plan to Win which provided the companys 5 Ps People, Product, Promotions,Price and Place.
- 13. With the economy turning around for the better, should McDonalds change its strategy? Why or why not? The product that is selling a product is consumed more when people haveless money. The product it was selling would meet the requirements of people who are struggling during the economic crisis by giving them food at a cheaper price than most restaurants would. McDonalds should in fact change its strategy to keep its customers only slightly by possibly improving the quality of their food broadening theirmenu.
- 14. What risks do you feel McDonalds will face going forward? McDonalds should offer more premium options and establish itself as a provider of normal goods while maintaining the value that its customers expect. Increasing health conscious consumers are opting for natural/healthier products. Increasing Competition in the fast food sector. Wider options for consumers to reach out for other than just Burgers and fries.
- 15. Summary Richard & Maurice McDonald started 15蔵 hamburger stands with golden arches inCalifornia. Ray Kroc, a milkshake machine salesman, bought world franchise rights. He later purchased the company from the brothers for $2.7 million. Builds the most recognizable brand in the world. Diversifies its menu to stay in the competition. Low pricing and intensive marketing campaign fuels the growth of the company. Health conscious society might move on to healthier options. Needs to introduce healthier options to stay in the competition.
- 16. DISCLAIMER Sameer Mathur IIMLucknow, Marketing Professor 2013- McGill University Marketing Professor 2009 2013 Carnegie Mellon Ph.D and M.S (Marketing) 2003 -2009 Durai V Ashwin NIT Trichy, Marketing Management Intern -2018.