McCann Creative Mentorship
- 1. Advertising is not a profession. Richard Huntington
- 2. You learn by doing.
- 3. Especially when theres someone to look after you.
- 5. 1. You learn into an imperfect system
- 6. 2. How the f**k do you get into the system?
- 8. Mediocre Brief Little time for ideas Poor feedback Lots of revisions Even less time for ideas Even poorer feedback Gets approved You shoot Dont recognize your idea Mediocre brief
- 9. Literally, you do not have the right setup for learning
- 10. 2. How do you get into the system?
- 11. Perception: hard to get into advertising Reality: its not hard, only a bit too mysterious
- 12. its the result of a (dubious) recruitment process and not the outcome of a transparent selection process
- 13. 3. How does advertising get the best talent?
- 14. trial and error
- 15. solution
- 16. a tool that offers the benefits of the system without its shortcomings
- 17. a tool that offers a straight path from talent to advertising
- 18. and a straight path from advertising to talent
- 19. 油
- 20. Aaa.. M cCann Creative Me ntor-what!? An interactive creative guidance program An online community of future h otshot creatives The chance to learn from the ex perience of master practitioners
- 21. How does it work?
- 22. You will be receivin g a brand new brief each month. Solve it in two weeks. Get feedback within the following week. Get back to work for on e more week, and see if you can come up with the big idea.
- 23. the co ncept
- 24. 油
- 25. How to get in?
- 26. we challenge yo u to try your hand you hit us with y our best shot we take a look a t it and then youre in
- 27. 油
- 28. Who are the mentors?
- 29. senior creative people and guests from related creative fields
- 30. Coming M ay 20th In the meantime, c heck out the blog at http://creativement orship.blogspot.com/