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McCormick Final Paper Internship Project Volcom

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Dustin McCormick

Dustin McCormick completed an internship with Volcom, Inc., a company that started as a snowboarding brand in 1991 and has since expanded into other extreme sports. During the internship, McCormick learned about the sales process firsthand, from selecting samples and making deliveries to inputting transaction data. He realized the importance of passion for the industry and exceeding expectations. McCormick appreciated the close-knit culture among the sales team, who supported and celebrated each other. The internship confirmed his interest in the extreme sports industry and provided valuable real-world business experience.

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McCormick 1 Volcom, Incorporated Intern Learning and Critical Reflection Report Dustin McCormick Marketing and Management May 18, 2015
McCormick 2 Duringmy final semesteratBiola I wasgiventhe unique opportunitytojointhe Volcom Incorporatedsalesstaff whichallowed me tolearnthe role of saleswithinthe extreme sportsfashion industryasa whole. EnvisionedduringasnowboardingtriptoLake Tahoe in 1991, and fundedby$5,000 dollars borrowedfromTuckersfather, TuckerHall andRichard Woolcottstarted Volcom, Inc.as a riding company that encompassed the three sportsthey enjoyedmost:Snowboarding, Skating,andSurfing. The company wasborn duringthe YouthAgainstEstablishmentmovement,withavision andmission on capturingthe essence andculture of the youngcreative.Volcomcontinuedto grow andspread across the nationoverthe next10 years, branchingintothe musicand art community,givinginspired youthan outlettoexpressboththeirvoice andopinions. In2005, VolcomInc.was boughtoutby the KeringGroupbasedinFrance,whichis alsoowns supreme luxurybrandsPuma,Guess,andGucci.Since then,VolcomhasexpandedgloballywithemergingmarketsinChinaaswell asselectpartsof Europe, and has acquiredpowerbrandElectrictofurtherimprove theiractive snow wearaswell as overall clothingbrand. Beinganextreme sportsenthusiast(anavidsnowboarderandwake boarder) Iwas exhilaratedatthe opportunity tolearnmore aboutbusinessoperationsandsalesinside the worldsfirst boardingcompany. The internship experiencegave me afantasticglimpse intothe fast-pacedandchallengingworld of sportsfashion. The cycle of promoting,selling,manufacturing,anddeliveryproduct involvesa multitude of moving,interactive salesroles. Before takingthe position,Ihadnoideahow an orderwas processed,orneverpaidmindtohow retailers communicate with clothingbrandstoreceive orders and discussbuyingnewclothing.AfterbeingmentoredbyKyle Zeppenfeld,Headof SouthernCaliforniaand PuertoRicoSales,andGraham Gannon, Vice Directorof SalesReps,Iwasable to see stepbystephow a
McCormick 3 salestransactionis completed.Thisoverall experience of workingthe flooranddoinga numberof minor tasksdailyallowedme tosee firsthandhow workingefficientlyandpassionatelywill visiblyaccelerate the entire salesprocedure.Everythingfromselectingsamples,makingdeliveries,processingcompany IPOs,FillingoutDPIF*Forms, handlingstockorders,andinputting transactiondatawere necessaryto successfully completingatransactionbetweenanaccountor individualclient.Eachtaskgave me a new prospective onthe company,providedme withnew challenges,andthe opportunitytoprove my creativityand innovativenessinthe workplace [SeeAppendix 1]. I was able to learn the significanceof performingataskto its fullest,exceedingexpectations and workingtoplease those thatsupervisors.Evenseeminglytrivial errandsbecame anexcitingtestto complete if youimagine themas opportunitiestoimpressuppermanagement.Forexample,Kelly Normandin,Headof outletretail,gave me the taskof physically mappingouteverystore carrying VolcomproductinPuertoRico.Aftercompletingthe initial task,I mentionedthatadigital mapwould make the businessof locatingandtrackingspecificstoresmucheasier,andthatIwas will totake on the task.For the nexttwodays,I developedadigital mapcapable of providingaddressesinformationand locationat the clickof a button;give live ratingsforstores,andaffiliationswithfranchisingchains [See Appendix 2].Askingforbiggerchallenges,more responsibilities,anddiverse tasksmade taughtme the value of performingdifferenttasksandchallengingmyself withinthe workplace. Volcomalsotaughtme the importance of beingferventaboutthe industryandproductsthat youare representingandpromoting tocustomers.Matt Walker,athirteenyearveteranonthe sales staff incharge of the southeasternUnitedStatesterritory,lecturedme dailyaboutthe significance of lovingyouremployer:the whole ideaof beingtrulysuccessful meansthatyouhave tobe obsessed oversomething;justlikingwhatyoudoendsupstallingyour professionalgrowthinthe end.There isa cleardifference of beingpassionate aboutsomethingandsimpleheadknowledge of asubject.Walker
McCormick 4 not onlyknewandcouldlistoff the keysellingfactorsof anyVolcomproducthe wasselling,butalso understoodfirsthandasaskateboarderandsurferthe impactof havingthe right gearfor the lifestyle. His fire andlove forthe sports he adoredgave himcredibilityfarbeyondanyaverage salesman,and Walkersexperience gave himagenuine andtrustworthyairwheninteractingwithcustomers.This solidifiedinme the principle thatpassionandcompetence aboutyourindustryleadstoconfidence and successinthe worldof sales. Perhapsthe greatestaspectof interningforVolcomwasgettingto see andpartake in the interactionsbetweenall the salesstaff. Whenapersonbecomesamemberof thisteam,thatworkeris truly becomingamemberof the Volcomfamily. There isanundeniable airof respect,aswell as warmth and compassion betweenall sales staff.Workersjoke withone another, enjoylunch altogether, socialize outside of work,andgenuinelyenjoyeachotherspresence. Thisnotonlycontributestothe deep personal interconnectionsinside of the workplace, butalsoimproveseveryindividual members performance onthe salesteam. Salesrepsalwayshold one anotheraccountable forhittingmarks established duringthe salesseason, helpingandaidingone another tocomplete all assignments.Then, wheneverythingis accomplished andthe dustsettlesfromahecticsalesseason,the teamcelebrates and acknowledgesone anotherintheirsuccess. Volcomopenedmyeyestothe significance of a corporationsculture andthe value of wholeheartedlyservingall yourteammembers[SeeAppendix 3]. In itsentirety,the Volcomsalesinternexperience metandexcelledpasteverypreconceived expectationIhadconcerningthe extreme sportsindustry. Inthe beginning,beingmore openand talkative wouldhave made myentire experience more worthwhile.Uponreceivingthe internship,Ihad a purely competitive mindset;Ibelieved showingupearly,outandoverperformingagainstother interns,beingtimelyanddetailed,andleavinglate were the keyprinciplesthatwouldleadme tothe mostsuccess duringmy time at Volcom.Iwasfriendlyinworkinteractions,butfarfromtalkative or
McCormick 5 activelyengagingwithmanyof the otherworkers.Finally, after3weeks of working,Tori Shaffer,the headof salesforColoradoandthe surroundingterritories,pulledme asideandtoldme thatmy work was great,butif I wasreally intentional onmakingan impact,Ineededtomake an impactwithpeople first.Hiswordshave stuck withme since that day:Ask aboutpeople,rememberthingstheytellyou, and thenaskthemabout those things.Relationshipsandreliabilitywillgetyouthe farthest [inasales career].Afterthatmoment,I beganintentionallysparkingconversationandaskingaboutotherpeople, and itmade my Volcomexperience somuchricherthanbefore.Inthe end,Ilearnedthat coworkersand managersnotice howhard youwork,but people needto appreciate whoyoureallyare first. Although CrowellSchool of Businessdoesanexcellentjobof preparingstudentsforthe practical applicationof learnedskillsthroughout itscurriculum,the programcouldeasilymake adjustmentsto betterprepare andinspire studentstostepoutandengage inthe businessrealm.Despite the school of businessprovidingthe toolsnecessarytoprepare astudentforinternshipapplicationsandinterview processes,there seemstobe little tonoemphasisonmakingthe processa requirementforbusiness majors.It tookme until mysenioryeartorealize thatI waspursuingan internshipapplicationprocess twosemesterstoolate; If I wouldhave startedmy internshipuponmyentryintothe CrowellSchool of Business,Iwouldhave beenable torealizesoonerhow essential everyclassandlessonwas withinthe businessrealm,andwhatreal worldapplicationlookslike inacorporate setting.Integratinga mandatoryinternshipapplicationprocesswouldhelppeoplefarbeyondwhattheycouldunderstand withoutthe businessexperience. Afterbeingaccepted,Crowell school of Business shouldmake itarequirementthatall students applyto at least5 internshipsduringtheirparticipation withinthe program.Thiswill begintostimulate studentstothinkahead to potential fields where theycouldseethemselvesentering,aswell as revealingtheirpassionsforindividual industries forpost-college life.AfteraskingmyManagerAlaina
McCormick 6 whyshe selectedme duringthe applicationprocess,she statedthatshe wasable tofeel mypassionfor the company throughmy coverletteras well asduringmyphone interview.Byinspiringstudentsto applyto placesthatinspire them like ProfessorAvilawasable topushme to do,you begintoopen doorsand opportunitiesthatstudentscouldhave neverdreamedpossible uponenteringcollege. Anotherminorsuggestionforimprovementwouldbe forstudentstofurtherstudymajorcategorizing programssuch as Excel,Aloha,andFull Circle,thatwaytheyenterthe workforce readytocomplete objectivesforthe companyinsteadof tryingtolearnhow towork the complex systems. Applyingand enteringintoaninterviewprocessalsogivesstudentsanecessarytaste of the realisticcompetitionof the businessworld. The businessprogramshouldmake itmandatory tovisitthe careercenterat least once to tailora resume to one specificcompanyof the studentsinterest. Overthe course of winter break,I appliedtoover35 internshippositions,onlytohearback fromtwo. In my experience,Ionly receivedfeedbackfromcompaniesinwhichIhadtailoredmycoverletterandresume specifictothat individualcompany.Overall,the knowledgeandskillsacquiredfromaninternshipare fundamentalin the applicationandexecutionof practical businessknowledge.
McCormick 7 The VolcomSalesTeam. (From Top Left to Right) Nate Gerardo, Matt Snyder, Tori Shaffer, Kyle Zeppenfeld,KellyNormandin, ChristinaMcManus,Matt Dog FatherWalker,AlainaGallagher,(Bottom Left to Right) Matt Suckle, Javier Morales.
McCormick 8 [Appendix1]. For a majorityof the internship,Volcomwasworkingon creatingtheirbusiness- to-businessonline platform,whichtheylaunchedforthe firsttime thisApril. (Below)picturesof the final productwe helpeddevelop.
McCormick 9
McCormick 10 Othertimesinternswouldbe giventhe taskof assisting anaccount manageror salesterritory representative.(Below) Anessential stepof the sale betweenanaccountand Volcomisthe DPIF (Direct ProductInformationForm).Large accounts,suchas Nordstrom, require thisformtospecify all detailson a specificline of clothing;thisincludeddescribingandprovidingeverythingfrombasicidentification numbersandwashinstructionstothreadcount anddetail description.
McCormick 11 [Appendix 2]. The VolcomPuertoRicoMaps for KellyNormandin.Aftermakingaphysical map,I prepareda digital mapwithintegratedGoogleAnalyticsthatwouldprovidedirections,contact information,specificdivisionsof stores/distributersof Volcomproducts,andratingsof the specific location.
McCormick 12 [Appendix 3]. Although fairly bland looking in from the street, the inside of Volcom Headquarters encompasses the overall corporate culture. Inside its doors, Volcoms layout is incredibly chic, artistic, spotless, and spontaneous, with hallways and stairwells leading every which way through out the company.
McCormick 13 Since itsinception,Volcomisabrand that has emphasized the balance betweenworkand play. It is not uncommon to hear skateboards rushing up and down the halls during large consulting meetings, or to see executives carve up the indoor skate park during lunch or after work. (Above) Woollcotts Skate Park. (Below) the Yellow meeting room for Mens Fashion.
McCormick 14 Joining Volcommeanssomething biggerthan being on a sales team; it means youre apart of a family -Alaina Gallagher (Above) After finding the 96 Stoney Mascot outfit hidden within a container in the warehouse, it became a requirementforinternStoneypictures.(Below)If amemberof the salesteamhas a birthdayor gets promoted, they can expect their office space to be covered in photo shopped pictures and TPd by the end of the day.
McCormick 15 The following is a letter sent to Jason Steris,CEOand Presidentof Volcom,Inc., on thefinal week explaining theimpact of my manager: Dear Mr. Steris, I wanted to personally thank you for the opportunity to intern with my dream company over the several lastmonths; the Volcom internship experience has not only opened my eyes to the world of sales,but also has given me the unique chance to be apartof a team that is fervently livingoutthe vision and mission of Volcom Incorporated.Once being apartof the national sales teamyourself,one can undoubtedly see how your competitive, inspired lifestyleand driven work ethic has trickled down and shaped this highly effective corporate culturethat I have witnessed daily workingamongstthe sales force. Although I could talk about a number of Volcom members that have impacted me, I wanted to specifically acknowledge Alaina Gallagher and the influenceshe has on me personally and her team within the sales department. From the initial interviewprocess to my final days servingwith the company, she has served not only as a phenomenal manager, but also as a confidentand competent leader, determined to driveher team to exceed all setexpectations. Her leadership efforts magnify the strengths of every team member within the sales department, and create an electric atmosphere and fulfillingwork environment for all thatwork around her. Alaina connects with employees empathetically,acclimatingnewemployees swiftly and quickly creatingbonds between existingteam members. She is quick to providefeedback and acknowledge her employees successes,and is unafraid to confront problems and obstacles hinderingher teams performance. Alaina operates with both integrity and professionalism,humbly servingall her colleagues and customers.Im absolutethat if you were to ask anyone within the sales department about her overall performance, you would hear nothing but positivefeedback. It has truly been a joy and privilegeto serve underneath her within the sales department. Again, thank you so much for the opportunity to be apartof the sales teamat Volcom Incorporated.Since a child ithas been a dream of mine to be within the extreme sports industry,and now I know what its liketo be apartof the Volcom Family.I doubt any other company could have offered me such a rich experience, and I truly cherish the knowledge and experience I have gained from your program. Sincerely, Dustin McCormick Sales Intern

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McCormick Final Paper Internship Project Volcom

  • 1. McCormick 1 Volcom, Incorporated Intern Learning and Critical Reflection Report Dustin McCormick Marketing and Management May 18, 2015
  • 2. McCormick 2 Duringmy final semesteratBiola I wasgiventhe unique opportunitytojointhe Volcom Incorporatedsalesstaff whichallowed me tolearnthe role of saleswithinthe extreme sportsfashion industryasa whole. EnvisionedduringasnowboardingtriptoLake Tahoe in 1991, and fundedby$5,000 dollars borrowedfromTuckersfather, TuckerHall andRichard Woolcottstarted Volcom, Inc.as a riding company that encompassed the three sportsthey enjoyedmost:Snowboarding, Skating,andSurfing. The company wasborn duringthe YouthAgainstEstablishmentmovement,withavision andmission on capturingthe essence andculture of the youngcreative.Volcomcontinuedto grow andspread across the nationoverthe next10 years, branchingintothe musicand art community,givinginspired youthan outlettoexpressboththeirvoice andopinions. In2005, VolcomInc.was boughtoutby the KeringGroupbasedinFrance,whichis alsoowns supreme luxurybrandsPuma,Guess,andGucci.Since then,VolcomhasexpandedgloballywithemergingmarketsinChinaaswell asselectpartsof Europe, and has acquiredpowerbrandElectrictofurtherimprove theiractive snow wearaswell as overall clothingbrand. Beinganextreme sportsenthusiast(anavidsnowboarderandwake boarder) Iwas exhilaratedatthe opportunity tolearnmore aboutbusinessoperationsandsalesinside the worldsfirst boardingcompany. The internship experiencegave me afantasticglimpse intothe fast-pacedandchallengingworld of sportsfashion. The cycle of promoting,selling,manufacturing,anddeliveryproduct involvesa multitude of moving,interactive salesroles. Before takingthe position,Ihadnoideahow an orderwas processed,orneverpaidmindtohow retailers communicate with clothingbrandstoreceive orders and discussbuyingnewclothing.AfterbeingmentoredbyKyle Zeppenfeld,Headof SouthernCaliforniaand PuertoRicoSales,andGraham Gannon, Vice Directorof SalesReps,Iwasable to see stepbystephow a
  • 3. McCormick 3 salestransactionis completed.Thisoverall experience of workingthe flooranddoinga numberof minor tasksdailyallowedme tosee firsthandhow workingefficientlyandpassionatelywill visiblyaccelerate the entire salesprocedure.Everythingfromselectingsamples,makingdeliveries,processingcompany IPOs,FillingoutDPIF*Forms, handlingstockorders,andinputting transactiondatawere necessaryto successfully completingatransactionbetweenanaccountor individualclient.Eachtaskgave me a new prospective onthe company,providedme withnew challenges,andthe opportunitytoprove my creativityand innovativenessinthe workplace [SeeAppendix 1]. I was able to learn the significanceof performingataskto its fullest,exceedingexpectations and workingtoplease those thatsupervisors.Evenseeminglytrivial errandsbecame anexcitingtestto complete if youimagine themas opportunitiestoimpressuppermanagement.Forexample,Kelly Normandin,Headof outletretail,gave me the taskof physically mappingouteverystore carrying VolcomproductinPuertoRico.Aftercompletingthe initial task,I mentionedthatadigital mapwould make the businessof locatingandtrackingspecificstoresmucheasier,andthatIwas will totake on the task.For the nexttwodays,I developedadigital mapcapable of providingaddressesinformationand locationat the clickof a button;give live ratingsforstores,andaffiliationswithfranchisingchains [See Appendix 2].Askingforbiggerchallenges,more responsibilities,anddiverse tasksmade taughtme the value of performingdifferenttasksandchallengingmyself withinthe workplace. Volcomalsotaughtme the importance of beingferventaboutthe industryandproductsthat youare representingandpromoting tocustomers.Matt Walker,athirteenyearveteranonthe sales staff incharge of the southeasternUnitedStatesterritory,lecturedme dailyaboutthe significance of lovingyouremployer:the whole ideaof beingtrulysuccessful meansthatyouhave tobe obsessed oversomething;justlikingwhatyoudoendsupstallingyour professionalgrowthinthe end.There isa cleardifference of beingpassionate aboutsomethingandsimpleheadknowledge of asubject.Walker
  • 4. McCormick 4 not onlyknewandcouldlistoff the keysellingfactorsof anyVolcomproducthe wasselling,butalso understoodfirsthandasaskateboarderandsurferthe impactof havingthe right gearfor the lifestyle. His fire andlove forthe sports he adoredgave himcredibilityfarbeyondanyaverage salesman,and Walkersexperience gave himagenuine andtrustworthyairwheninteractingwithcustomers.This solidifiedinme the principle thatpassionandcompetence aboutyourindustryleadstoconfidence and successinthe worldof sales. Perhapsthe greatestaspectof interningforVolcomwasgettingto see andpartake in the interactionsbetweenall the salesstaff. Whenapersonbecomesamemberof thisteam,thatworkeris truly becomingamemberof the Volcomfamily. There isanundeniable airof respect,aswell as warmth and compassion betweenall sales staff.Workersjoke withone another, enjoylunch altogether, socialize outside of work,andgenuinelyenjoyeachotherspresence. Thisnotonlycontributestothe deep personal interconnectionsinside of the workplace, butalsoimproveseveryindividual members performance onthe salesteam. Salesrepsalwayshold one anotheraccountable forhittingmarks established duringthe salesseason, helpingandaidingone another tocomplete all assignments.Then, wheneverythingis accomplished andthe dustsettlesfromahecticsalesseason,the teamcelebrates and acknowledgesone anotherintheirsuccess. Volcomopenedmyeyestothe significance of a corporationsculture andthe value of wholeheartedlyservingall yourteammembers[SeeAppendix 3]. In itsentirety,the Volcomsalesinternexperience metandexcelledpasteverypreconceived expectationIhadconcerningthe extreme sportsindustry. Inthe beginning,beingmore openand talkative wouldhave made myentire experience more worthwhile.Uponreceivingthe internship,Ihad a purely competitive mindset;Ibelieved showingupearly,outandoverperformingagainstother interns,beingtimelyanddetailed,andleavinglate were the keyprinciplesthatwouldleadme tothe mostsuccess duringmy time at Volcom.Iwasfriendlyinworkinteractions,butfarfromtalkative or
  • 5. McCormick 5 activelyengagingwithmanyof the otherworkers.Finally, after3weeks of working,Tori Shaffer,the headof salesforColoradoandthe surroundingterritories,pulledme asideandtoldme thatmy work was great,butif I wasreally intentional onmakingan impact,Ineededtomake an impactwithpeople first.Hiswordshave stuck withme since that day:Ask aboutpeople,rememberthingstheytellyou, and thenaskthemabout those things.Relationshipsandreliabilitywillgetyouthe farthest [inasales career].Afterthatmoment,I beganintentionallysparkingconversationandaskingaboutotherpeople, and itmade my Volcomexperience somuchricherthanbefore.Inthe end,Ilearnedthat coworkersand managersnotice howhard youwork,but people needto appreciate whoyoureallyare first. Although CrowellSchool of Businessdoesanexcellentjobof preparingstudentsforthe practical applicationof learnedskillsthroughout itscurriculum,the programcouldeasilymake adjustmentsto betterprepare andinspire studentstostepoutandengage inthe businessrealm.Despite the school of businessprovidingthe toolsnecessarytoprepare astudentforinternshipapplicationsandinterview processes,there seemstobe little tonoemphasisonmakingthe processa requirementforbusiness majors.It tookme until mysenioryeartorealize thatI waspursuingan internshipapplicationprocess twosemesterstoolate; If I wouldhave startedmy internshipuponmyentryintothe CrowellSchool of Business,Iwouldhave beenable torealizesoonerhow essential everyclassandlessonwas withinthe businessrealm,andwhatreal worldapplicationlookslike inacorporate setting.Integratinga mandatoryinternshipapplicationprocesswouldhelppeoplefarbeyondwhattheycouldunderstand withoutthe businessexperience. Afterbeingaccepted,Crowell school of Business shouldmake itarequirementthatall students applyto at least5 internshipsduringtheirparticipation withinthe program.Thiswill begintostimulate studentstothinkahead to potential fields where theycouldseethemselvesentering,aswell as revealingtheirpassionsforindividual industries forpost-college life.AfteraskingmyManagerAlaina
  • 6. McCormick 6 whyshe selectedme duringthe applicationprocess,she statedthatshe wasable tofeel mypassionfor the company throughmy coverletteras well asduringmyphone interview.Byinspiringstudentsto applyto placesthatinspire them like ProfessorAvilawasable topushme to do,you begintoopen doorsand opportunitiesthatstudentscouldhave neverdreamedpossible uponenteringcollege. Anotherminorsuggestionforimprovementwouldbe forstudentstofurtherstudymajorcategorizing programssuch as Excel,Aloha,andFull Circle,thatwaytheyenterthe workforce readytocomplete objectivesforthe companyinsteadof tryingtolearnhow towork the complex systems. Applyingand enteringintoaninterviewprocessalsogivesstudentsanecessarytaste of the realisticcompetitionof the businessworld. The businessprogramshouldmake itmandatory tovisitthe careercenterat least once to tailora resume to one specificcompanyof the studentsinterest. Overthe course of winter break,I appliedtoover35 internshippositions,onlytohearback fromtwo. In my experience,Ionly receivedfeedbackfromcompaniesinwhichIhadtailoredmycoverletterandresume specifictothat individualcompany.Overall,the knowledgeandskillsacquiredfromaninternshipare fundamentalin the applicationandexecutionof practical businessknowledge.
  • 7. McCormick 7 The VolcomSalesTeam. (From Top Left to Right) Nate Gerardo, Matt Snyder, Tori Shaffer, Kyle Zeppenfeld,KellyNormandin, ChristinaMcManus,Matt Dog FatherWalker,AlainaGallagher,(Bottom Left to Right) Matt Suckle, Javier Morales.
  • 8. McCormick 8 [Appendix1]. For a majorityof the internship,Volcomwasworkingon creatingtheirbusiness- to-businessonline platform,whichtheylaunchedforthe firsttime thisApril. (Below)picturesof the final productwe helpeddevelop.
  • 10. McCormick 10 Othertimesinternswouldbe giventhe taskof assisting anaccount manageror salesterritory representative.(Below) Anessential stepof the sale betweenanaccountand Volcomisthe DPIF (Direct ProductInformationForm).Large accounts,suchas Nordstrom, require thisformtospecify all detailson a specificline of clothing;thisincludeddescribingandprovidingeverythingfrombasicidentification numbersandwashinstructionstothreadcount anddetail description.
  • 11. McCormick 11 [Appendix 2]. The VolcomPuertoRicoMaps for KellyNormandin.Aftermakingaphysical map,I prepareda digital mapwithintegratedGoogleAnalyticsthatwouldprovidedirections,contact information,specificdivisionsof stores/distributersof Volcomproducts,andratingsof the specific location.
  • 12. McCormick 12 [Appendix 3]. Although fairly bland looking in from the street, the inside of Volcom Headquarters encompasses the overall corporate culture. Inside its doors, Volcoms layout is incredibly chic, artistic, spotless, and spontaneous, with hallways and stairwells leading every which way through out the company.
  • 13. McCormick 13 Since itsinception,Volcomisabrand that has emphasized the balance betweenworkand play. It is not uncommon to hear skateboards rushing up and down the halls during large consulting meetings, or to see executives carve up the indoor skate park during lunch or after work. (Above) Woollcotts Skate Park. (Below) the Yellow meeting room for Mens Fashion.
  • 14. McCormick 14 Joining Volcommeanssomething biggerthan being on a sales team; it means youre apart of a family -Alaina Gallagher (Above) After finding the 96 Stoney Mascot outfit hidden within a container in the warehouse, it became a requirementforinternStoneypictures.(Below)If amemberof the salesteamhas a birthdayor gets promoted, they can expect their office space to be covered in photo shopped pictures and TPd by the end of the day.
  • 15. McCormick 15 The following is a letter sent to Jason Steris,CEOand Presidentof Volcom,Inc., on thefinal week explaining theimpact of my manager: Dear Mr. Steris, I wanted to personally thank you for the opportunity to intern with my dream company over the several lastmonths; the Volcom internship experience has not only opened my eyes to the world of sales,but also has given me the unique chance to be apartof a team that is fervently livingoutthe vision and mission of Volcom Incorporated.Once being apartof the national sales teamyourself,one can undoubtedly see how your competitive, inspired lifestyleand driven work ethic has trickled down and shaped this highly effective corporate culturethat I have witnessed daily workingamongstthe sales force. Although I could talk about a number of Volcom members that have impacted me, I wanted to specifically acknowledge Alaina Gallagher and the influenceshe has on me personally and her team within the sales department. From the initial interviewprocess to my final days servingwith the company, she has served not only as a phenomenal manager, but also as a confidentand competent leader, determined to driveher team to exceed all setexpectations. Her leadership efforts magnify the strengths of every team member within the sales department, and create an electric atmosphere and fulfillingwork environment for all thatwork around her. Alaina connects with employees empathetically,acclimatingnewemployees swiftly and quickly creatingbonds between existingteam members. She is quick to providefeedback and acknowledge her employees successes,and is unafraid to confront problems and obstacles hinderingher teams performance. Alaina operates with both integrity and professionalism,humbly servingall her colleagues and customers.Im absolutethat if you were to ask anyone within the sales department about her overall performance, you would hear nothing but positivefeedback. It has truly been a joy and privilegeto serve underneath her within the sales department. Again, thank you so much for the opportunity to be apartof the sales teamat Volcom Incorporated.Since a child ithas been a dream of mine to be within the extreme sports industry,and now I know what its liketo be apartof the Volcom Family.I doubt any other company could have offered me such a rich experience, and I truly cherish the knowledge and experience I have gained from your program. Sincerely, Dustin McCormick Sales Intern