Sylvain Perrier - President and CEO of Mercatus Technologies Inc. provides insight and answer retailers most-often asked questions about marketing technology and how to survive the game.
Blind spot detection uses sensors like cameras, radar or ultrasonic sensors to detect vehicles in a driver's blind spots and alert the driver when a vehicle enters that area. The sensors monitor the sides and rear of the vehicle, alerting the driver with lights or audio if a vehicle is detected when the turn signal is activated. This technology helps reduce accidents caused by drivers unintentionally changing lanes into another vehicle's path, though more data is still needed on its real-world safety impact. Automakers are increasingly including blind spot detection as a standard or optional safety feature.
This presentation proposes a marketing campaign to introduce millennials to Perrier sparkling water. It involves hosting 12 live social events in 4 US cities over 4 weeks to showcase Perrier in an experiential way. Activities would include waiters on roller skates serving coffee and Perrier in the morning, athletes and games in the afternoon, and cheerleaders in the evening. The goal is to raise awareness of Perrier and drive purchases by showing millennials how the brand enhances experiences and lifestyle. Key metrics include social media engagement with the #AllDayPerrier hashtag and increases in brand consideration and purchase among the target audience.
Fiji Water is a bottled water company founded in 1996 that sources its water from an artesian aquifer in Fiji. It has experienced fast growth and markets itself as high quality, pure water. A SWOT analysis identified strengths such as water purity and health awareness, but also weaknesses like higher price compared to tap water. Marketing strategies include targeting the US market with a message of healthy, pure water and promoting sustainability even in the bottle.
Consumer Journey Mapping: Reaching Patients at Critical Decision PointsKaren Corrigan
油
How do healthcare consumers choose a provider? What are the touch points or moments of truth that most influence their decision to select your healthcare brand? Learn how marketers can use consumer decision journey mapping to develop marketing strategies and engagement tactics to optimize marketing ROI. Using discussion, case studies and interactive tools, participants will gain insights into how consumers seek healthcare providers, understand the critical touch points along the decision journey, and create a consumer decision journey map to focus marketing investments on activities that convert seekers to brand loyal customers.
1. The document discusses Aqualisa Quartz, a new shower technology developed by Aqualisa to address issues with UK showers like poor water pressure and temperature fluctuations.
2. Aqualisa Quartz showers were much easier for plumbers to install, taking only half a day compared to previous shower installations. However, they had low initial sales due to plumbers' distrust of new technologies.
3. The document analyzes Aqualisa's options to increase Quartz shower sales, including targeting customers directly through advertising, working with developers to promote the product, or focusing on the DIY market where installation ease would be highly valuable.
The brand experience journey: A new model for consumer marketing Jack Morton Worldwide
油
1) The document introduces a new model called the "experience journey" for mapping consumer experiences with brands over time. It positions experiences as the continuous thread linking different stages of consideration, purchase, and use.
2) It provides examples of three brands - Coke, GoPro, and Red Bull - that are successfully implementing the experience journey approach. Their experiences are seamlessly integrated across the consumer decision process.
3) The experience journey model emphasizes custom mapping experiences for different industries and brands. It involves auditing activities, identifying gaps, and proposing solutions to create a seamless consumer experience.
Finding Our Happy Place in the Internet of ThingsPamela Pavliscak
油
In the future, technology will work together and make decisions for us, though it may not truly understand humans. Currently, technology can have negative effects like distracting and isolating people. However, if designed well with a focus on empathy, emotional intelligence, and human well-being, technology could have positive impacts like strengthening relationships and empowering personal growth. Creating technology with emotional sensitivity, transparency, and a wellness model may lead to a more human future.
Agentic AI: The 2025 Next-Gen Automation GuideThoughtminds
油
Introduction to Agentic AI: Explains how it differs from traditional automation and its ability to make independent decisions.
Comparison with Generative AI: A structured comparison between Generative AI (content creation) and Agentic AI (autonomous action-taking).
Technical Breakdown: Covers core components such as LLMs, reinforcement learning, and cloud infrastructure that power Agentic AI.
Real-World Use Cases (2025 & Beyond): Examines how Agentic AI is transforming industries like insurance, healthcare, retail, finance, and cybersecurity.
Business Impact & ROI: Discusses case studies from Unilever, FedEx, and more, showcasing cost savings and operational efficiency improvements.
Challenges & Risks: Highlights bias, security threats, regulatory compliance, and workforce reskilling as critical challenges in AI adoption.
5-Step Implementation Strategy: A practical roadmap to help organizations integrate Agentic AI seamlessly.
Future Predictions (2025-2030): Forecasts on AI-driven workforce evolution, industry disruptions, and the rise of Quantum AI.
Computational Photography: How Technology is Changing Way We Capture the WorldHusseinMalikMammadli
油
Computational Photography (Computer Vision/Image): How Technology is Changing the Way We Capture the World
He巽 d端端nm端s端n端zm端, m端asir smartfonlar v kameralar nec bu qdr g旦zl g旦r端nt端lr yarad脹r? Bunun sirri Computational Fotoqrafiyas脹nda(Computer Vision/Imaging) gizlidirkillri 巽km v emal etm 端sulumuzu tkmilldirn, komp端ter elmi il fotoqrafiyan脹n inqilabi birlmsi.
Caching for Performance Masterclass: Caching at ScaleScyllaDB
油
Weighing caching considerations for use cases with different technical requirements and growth expectations.
- Request coalescing
- Negative sharding
- Rate limiting
- Sharding and scaling
[Webinar] Scaling Made Simple: Getting Started with No-Code Web AppsSafe Software
油
Ready to simplify workflow sharing across your organization without diving into complex coding? With FME Flow Apps, you can build no-code web apps that make your data work harder for you fast.
In this webinar, well show you how to:
Build and deploy Workspace Apps to create an intuitive user interface for self-serve data processing and validation.
Automate processes using Automation Apps. Learn to create a no-code web app to kick off workflows tailored to your needs, trigger multiple workspaces and external actions, and use conditional filtering within automations to control your workflows.
Create a centralized portal with Gallery Apps to share a collection of no-code web apps across your organization.
Through real-world examples and practical demos, youll learn how to transform your workflows into intuitive, self-serve solutions that empower your team and save you time. We cant wait to show you whats possible!
Mastering ChatGPT & LLMs for Practical Applications: Tips, Tricks, and Use CasesSanjay Willie
油
Our latest session with Astiostech covered how to unlock the full potential of ChatGPT and LLMs for real-world use!
Key Takeaways:
Effective Prompting: Crafting context-specific, high-quality prompts for optimal AI responses.
Advanced ChatGPT Features: Managing system prompts, conversation memory, and file uploads.
Optimizing AI Outputs: Refining responses, handling large texts, and knowing when fine-tuning is needed.
Competitive Insights: Exploring how ChatGPT compares with other AI tools.
Business & Content Use Cases: From summarization to SEO, sales, and audience targeting.
The session provided hands-on strategies to make AI a powerful tool for content creation, decision-making, and business growth.
Are you using AI effectively in your workflow? Lets discuss how it can improve efficiency and creativity!
#AI #ChatGPT #PromptEngineering #ArtificialIntelligence #LLM #Productivity #Astiostech
Bedrock Data Automation (Preview): Simplifying Unstructured Data ProcessingZilliz
油
Bedrock Data Automation (BDA) is a cloud-based service that simplifies the process of extracting valuable insights from unstructured contentsuch as documents, images, video, and audio. Come learn how BDA leverages generative AI to automate the transformation of multi-modal data into structured formats, enabling developers to build applications and automate complex workflows with greater speed and accuracy.
William Maclyn Murphy McRae, a logistics expert with 9+ years of experience, is known for optimizing supply chain operations and consistently exceeding industry standards. His strategic approach, combined with hands-on execution, has streamlined distribution processes, reduced lead times, and consistently delivered exceptional results.
Webinar: LF Energy GEISA: Addressing edge interoperability at the meterDanBrown980551
油
This webinar will introduce the Grid Edge Security and Interoperability Alliance, or GEISA, an effort within LF Energy to address application interoperability at the very edge of the utility network: meters and other distribution automation devices. Over the last decade platform manufacturers have introduced the ability to run applications on electricity meters and other edge devices. Unfortunately, while many of these efforts have been built on Linux, they havent been interoperable. APIs and execution environment have varied from one manufacturer to the next making it impossible for utilities to obtain applications that they can run across a fleet of different devices. For utilities that want to minimize their supply chain risk by obtaining equipment from multiple suppliers, they are forced to run and maintain multiple separate management systems. Applications available for one device may need to be ported to run on another, or they may not be available at all.
GEISA addresses this by creating a vendor neutral specification for utility edge computing environments. This webinar will discuss why GEISA is important to utilities, the specific issues GEISA will solve and the new opportunities it creates for utilities, platform vendors, and application vendors.
Data-Driven Public Safety: Reliable Data When Every Second CountsSafe Software
油
When every second counts, you need access to data you can trust. In this webinar, well explore how FME empowers public safety services to streamline their operations and safeguard communities. This session will showcase workflow examples that public safety teams leverage every day.
Well cover real-world use cases and demo workflows, including:
Automating Police Traffic Stop Compliance: Learn how the City of Fremont meets traffic stop data standards by automating QA/QC processes, generating error reports saving over 2,800 hours annually on manual tasks.
Anonymizing Crime Data: Discover how cities protect citizen privacy while enabling transparent and trustworthy open data sharing.
Next Gen 9-1-1 Integration: Explore how Santa Clara County supports the transition to digital emergency response systems for faster, more accurate dispatching, including automated schema mapping for address standardization.
Extreme Heat Alerts: See how FME supports disaster risk management by automating the delivery of extreme heat alerts for proactive emergency response.
Our goal is to provide practical workflows and actionable steps you can implement right away. Plus, well provide quick steps to find more information about our public safety subscription for Police, Fire Departments, EMS, HAZMAT teams, and more.
Whether youre in a call center, on the ground, or managing operations, this webinar is crafted to help you leverage data to make informed, timely decisions that matter most.
THE BIG TEN BIOPHARMACEUTICAL MNCs: GLOBAL CAPABILITY CENTERS IN INDIASrivaanchi Nathan
油
This business intelligence report, "The Big Ten Biopharmaceutical MNCs: Global Capability Centers in India", provides an in-depth analysis of the operations and contributions of the Global Capability Centers (GCCs) of ten leading biopharmaceutical multinational corporations in India. The report covers AstraZeneca, Bayer, Bristol Myers Squibb, GlaxoSmithKline (GSK), Novartis, Sanofi, Roche, Pfizer, Novo Nordisk, and Eli Lilly. In this report each company's GCC is profiled with details on location, workforce size, investment, and the strategic roles these centers play in global business operations, research and development, and information technology and digital innovation.
Revolutionizing Field Service: How LLMs Are Powering Smarter Knowledge Access...Earley Information Science
油
Revolutionizing Field Service with LLM-Powered Knowledge Management
Field service technicians need instant access to accurate repair information, but outdated knowledge systems often create frustrating delays. Large Language Models (LLMs) are changing the gameenhancing knowledge retrieval, streamlining troubleshooting, and reducing technician dependency on senior staff.
In this webinar, Seth Earley and industry experts Sanjay Mehta, and Heather Eisenbraun explore how LLMs and Retrieval-Augmented Generation (RAG) are transforming field service operations. Discover how AI-powered knowledge management is improving efficiency, reducing downtime, and elevating service quality.
LLMs for Instant Knowledge Retrieval How AI-driven search dramatically cuts troubleshooting time.
Structured Data & AI Why high-quality, organized knowledge is essential for LLM success.
Real-World Implementation Lessons from deploying LLM-powered knowledge tools in field service.
Business Impact How AI reduces service delays, optimizes workflows, and enhances technician productivity.
Empower your field service teams with AI-driven knowledge access. Watch the webinar to see how LLMs are revolutionizing service efficiency.
Leadership u automatizaciji: RPA prie iz prakse!UiPathCommunity
油
Dobrodo邸li na "AI Powered Automation Leadership Talks", online dogaaj koji okuplja senior lidere i menad転ere iz razliitih industrija kako bi podelili svoja iskustva, izazove i strategije u oblasti RPA (Robotic Process Automation). Ovaj dogaaj pru転a priliku da zavirite u nain razmi邸ljanja ljudi koji donose kljune odluke u automatizaciji i liderstvu.
Kroz panel diskusiju sa tri izuzetna strunjaka, istra転iemo:
Kako uspe邸no zapoeti i skalirati RPA projekte u organizacijama.
Koji su najvei izazovi u implementaciji RPA-a i kako ih prevazii.
Na koje naine automatizacija menja radne procese i poma転e timovima da ostvare vi邸e.
Bez obzira na va邸e iskustvo sa UiPath-om ili RPA uop邸te, ovaj dogaaj je osmi邸ljen kako bi bio koristan svima od menad転era do tehnikih lidera, i svima koji 転ele da unaprede svoje razumevanje automatizacije.
Pridru転ite nam se i iskoristite ovu jedinstvenu priliku da nauite od onih koji vode automatizaciju u svojim organizacijama. Pripremite svoja pitanja i inspiraciju za sledee korake u va邸oj RPA strategiji!
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
油
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. Well dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
Youll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGEs impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: its never been more important).
With Zack Kadish and Alex Carchietta, well show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If youre looking to cut through the noise of constant SEO and content trends to drive success, you wont want to miss this webinar.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
油
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
Agentic AI: The 2025 Next-Gen Automation GuideThoughtminds
油
Introduction to Agentic AI: Explains how it differs from traditional automation and its ability to make independent decisions.
Comparison with Generative AI: A structured comparison between Generative AI (content creation) and Agentic AI (autonomous action-taking).
Technical Breakdown: Covers core components such as LLMs, reinforcement learning, and cloud infrastructure that power Agentic AI.
Real-World Use Cases (2025 & Beyond): Examines how Agentic AI is transforming industries like insurance, healthcare, retail, finance, and cybersecurity.
Business Impact & ROI: Discusses case studies from Unilever, FedEx, and more, showcasing cost savings and operational efficiency improvements.
Challenges & Risks: Highlights bias, security threats, regulatory compliance, and workforce reskilling as critical challenges in AI adoption.
5-Step Implementation Strategy: A practical roadmap to help organizations integrate Agentic AI seamlessly.
Future Predictions (2025-2030): Forecasts on AI-driven workforce evolution, industry disruptions, and the rise of Quantum AI.
Computational Photography: How Technology is Changing Way We Capture the WorldHusseinMalikMammadli
油
Computational Photography (Computer Vision/Image): How Technology is Changing the Way We Capture the World
He巽 d端端nm端s端n端zm端, m端asir smartfonlar v kameralar nec bu qdr g旦zl g旦r端nt端lr yarad脹r? Bunun sirri Computational Fotoqrafiyas脹nda(Computer Vision/Imaging) gizlidirkillri 巽km v emal etm 端sulumuzu tkmilldirn, komp端ter elmi il fotoqrafiyan脹n inqilabi birlmsi.
Caching for Performance Masterclass: Caching at ScaleScyllaDB
油
Weighing caching considerations for use cases with different technical requirements and growth expectations.
- Request coalescing
- Negative sharding
- Rate limiting
- Sharding and scaling
[Webinar] Scaling Made Simple: Getting Started with No-Code Web AppsSafe Software
油
Ready to simplify workflow sharing across your organization without diving into complex coding? With FME Flow Apps, you can build no-code web apps that make your data work harder for you fast.
In this webinar, well show you how to:
Build and deploy Workspace Apps to create an intuitive user interface for self-serve data processing and validation.
Automate processes using Automation Apps. Learn to create a no-code web app to kick off workflows tailored to your needs, trigger multiple workspaces and external actions, and use conditional filtering within automations to control your workflows.
Create a centralized portal with Gallery Apps to share a collection of no-code web apps across your organization.
Through real-world examples and practical demos, youll learn how to transform your workflows into intuitive, self-serve solutions that empower your team and save you time. We cant wait to show you whats possible!
Mastering ChatGPT & LLMs for Practical Applications: Tips, Tricks, and Use CasesSanjay Willie
油
Our latest session with Astiostech covered how to unlock the full potential of ChatGPT and LLMs for real-world use!
Key Takeaways:
Effective Prompting: Crafting context-specific, high-quality prompts for optimal AI responses.
Advanced ChatGPT Features: Managing system prompts, conversation memory, and file uploads.
Optimizing AI Outputs: Refining responses, handling large texts, and knowing when fine-tuning is needed.
Competitive Insights: Exploring how ChatGPT compares with other AI tools.
Business & Content Use Cases: From summarization to SEO, sales, and audience targeting.
The session provided hands-on strategies to make AI a powerful tool for content creation, decision-making, and business growth.
Are you using AI effectively in your workflow? Lets discuss how it can improve efficiency and creativity!
#AI #ChatGPT #PromptEngineering #ArtificialIntelligence #LLM #Productivity #Astiostech
Bedrock Data Automation (Preview): Simplifying Unstructured Data ProcessingZilliz
油
Bedrock Data Automation (BDA) is a cloud-based service that simplifies the process of extracting valuable insights from unstructured contentsuch as documents, images, video, and audio. Come learn how BDA leverages generative AI to automate the transformation of multi-modal data into structured formats, enabling developers to build applications and automate complex workflows with greater speed and accuracy.
William Maclyn Murphy McRae, a logistics expert with 9+ years of experience, is known for optimizing supply chain operations and consistently exceeding industry standards. His strategic approach, combined with hands-on execution, has streamlined distribution processes, reduced lead times, and consistently delivered exceptional results.
Webinar: LF Energy GEISA: Addressing edge interoperability at the meterDanBrown980551
油
This webinar will introduce the Grid Edge Security and Interoperability Alliance, or GEISA, an effort within LF Energy to address application interoperability at the very edge of the utility network: meters and other distribution automation devices. Over the last decade platform manufacturers have introduced the ability to run applications on electricity meters and other edge devices. Unfortunately, while many of these efforts have been built on Linux, they havent been interoperable. APIs and execution environment have varied from one manufacturer to the next making it impossible for utilities to obtain applications that they can run across a fleet of different devices. For utilities that want to minimize their supply chain risk by obtaining equipment from multiple suppliers, they are forced to run and maintain multiple separate management systems. Applications available for one device may need to be ported to run on another, or they may not be available at all.
GEISA addresses this by creating a vendor neutral specification for utility edge computing environments. This webinar will discuss why GEISA is important to utilities, the specific issues GEISA will solve and the new opportunities it creates for utilities, platform vendors, and application vendors.
Data-Driven Public Safety: Reliable Data When Every Second CountsSafe Software
油
When every second counts, you need access to data you can trust. In this webinar, well explore how FME empowers public safety services to streamline their operations and safeguard communities. This session will showcase workflow examples that public safety teams leverage every day.
Well cover real-world use cases and demo workflows, including:
Automating Police Traffic Stop Compliance: Learn how the City of Fremont meets traffic stop data standards by automating QA/QC processes, generating error reports saving over 2,800 hours annually on manual tasks.
Anonymizing Crime Data: Discover how cities protect citizen privacy while enabling transparent and trustworthy open data sharing.
Next Gen 9-1-1 Integration: Explore how Santa Clara County supports the transition to digital emergency response systems for faster, more accurate dispatching, including automated schema mapping for address standardization.
Extreme Heat Alerts: See how FME supports disaster risk management by automating the delivery of extreme heat alerts for proactive emergency response.
Our goal is to provide practical workflows and actionable steps you can implement right away. Plus, well provide quick steps to find more information about our public safety subscription for Police, Fire Departments, EMS, HAZMAT teams, and more.
Whether youre in a call center, on the ground, or managing operations, this webinar is crafted to help you leverage data to make informed, timely decisions that matter most.
THE BIG TEN BIOPHARMACEUTICAL MNCs: GLOBAL CAPABILITY CENTERS IN INDIASrivaanchi Nathan
油
This business intelligence report, "The Big Ten Biopharmaceutical MNCs: Global Capability Centers in India", provides an in-depth analysis of the operations and contributions of the Global Capability Centers (GCCs) of ten leading biopharmaceutical multinational corporations in India. The report covers AstraZeneca, Bayer, Bristol Myers Squibb, GlaxoSmithKline (GSK), Novartis, Sanofi, Roche, Pfizer, Novo Nordisk, and Eli Lilly. In this report each company's GCC is profiled with details on location, workforce size, investment, and the strategic roles these centers play in global business operations, research and development, and information technology and digital innovation.
Revolutionizing Field Service: How LLMs Are Powering Smarter Knowledge Access...Earley Information Science
油
Revolutionizing Field Service with LLM-Powered Knowledge Management
Field service technicians need instant access to accurate repair information, but outdated knowledge systems often create frustrating delays. Large Language Models (LLMs) are changing the gameenhancing knowledge retrieval, streamlining troubleshooting, and reducing technician dependency on senior staff.
In this webinar, Seth Earley and industry experts Sanjay Mehta, and Heather Eisenbraun explore how LLMs and Retrieval-Augmented Generation (RAG) are transforming field service operations. Discover how AI-powered knowledge management is improving efficiency, reducing downtime, and elevating service quality.
LLMs for Instant Knowledge Retrieval How AI-driven search dramatically cuts troubleshooting time.
Structured Data & AI Why high-quality, organized knowledge is essential for LLM success.
Real-World Implementation Lessons from deploying LLM-powered knowledge tools in field service.
Business Impact How AI reduces service delays, optimizes workflows, and enhances technician productivity.
Empower your field service teams with AI-driven knowledge access. Watch the webinar to see how LLMs are revolutionizing service efficiency.
Leadership u automatizaciji: RPA prie iz prakse!UiPathCommunity
油
Dobrodo邸li na "AI Powered Automation Leadership Talks", online dogaaj koji okuplja senior lidere i menad転ere iz razliitih industrija kako bi podelili svoja iskustva, izazove i strategije u oblasti RPA (Robotic Process Automation). Ovaj dogaaj pru転a priliku da zavirite u nain razmi邸ljanja ljudi koji donose kljune odluke u automatizaciji i liderstvu.
Kroz panel diskusiju sa tri izuzetna strunjaka, istra転iemo:
Kako uspe邸no zapoeti i skalirati RPA projekte u organizacijama.
Koji su najvei izazovi u implementaciji RPA-a i kako ih prevazii.
Na koje naine automatizacija menja radne procese i poma転e timovima da ostvare vi邸e.
Bez obzira na va邸e iskustvo sa UiPath-om ili RPA uop邸te, ovaj dogaaj je osmi邸ljen kako bi bio koristan svima od menad転era do tehnikih lidera, i svima koji 転ele da unaprede svoje razumevanje automatizacije.
Pridru転ite nam se i iskoristite ovu jedinstvenu priliku da nauite od onih koji vode automatizaciju u svojim organizacijama. Pripremite svoja pitanja i inspiraciju za sledee korake u va邸oj RPA strategiji!
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
油
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. Well dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
Youll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGEs impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: its never been more important).
With Zack Kadish and Alex Carchietta, well show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If youre looking to cut through the noise of constant SEO and content trends to drive success, you wont want to miss this webinar.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
油
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
This presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion Artificial Intelligence, Data and Competition held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the authors consent.
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...SocialHRCamp
油
Speaker: Lydia Di Francesco
In this workshop, participants will delve into the realm of AI and its profound potential to revolutionize employee wellness initiatives. From stress management to fostering work-life harmony, AI offers a myriad of innovative tools and strategies that can significantly enhance the wellbeing of employees in any organization. Attendees will learn how to effectively leverage AI technologies to cultivate a healthier, happier, and more productive workforce. Whether it's utilizing AI-powered chatbots for mental health support, implementing data analytics to identify internal, systemic risk factors, or deploying personalized wellness apps, this workshop will equip participants with actionable insights and best practices to harness the power of AI for boosting employee wellness. Join us and discover how AI can be a strategic partner towards a culture of wellbeing and resilience in the workplace.
2024 State of Marketing Report by HubspotMarius Sescu
油
https://www.hubspot.com/state-of-marketing
揃 Scaling relationships and proving ROI
揃 Social media is the place for search, sales, and service
揃 Authentic influencer partnerships fuel brand growth
揃 The strongest connections happen via call, click, chat, and camera.
揃 Time saved with AI leads to more creative work
揃 Seeking: A single source of truth
揃 TLDR; Get on social, try AI, and align your systems.
揃 More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
油
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
油
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying its good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation thats least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state theyre comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
油
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
油
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
油
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
油
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Desh辿 M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy lvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho Gonz叩lez, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplyt, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Sohnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
油
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
Its important that youre ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
Youll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If youre looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
油
From their humble beginnings in 1984, TED has grown into the worlds most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, its no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article 5 Public-Speaking Tips TED Gives Its Speakers, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
油
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
油
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
32. The best thing you can do is the right
thing;
the next best thing you can do is the
wrong thing; the worst thing you can do
is nothing.
THEODORE ROOSEVELT