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|Suruhanjaya Komunikasi & Multimedia Malaysia|

Creative Industry Development
Fund (CIDF-MCMC)

Roslan Mohamad
Acting Senior Director
Content Development and Growth Areas Division
Malaysian Communications and Multimedia Commission

20 June 2012


Roles & Function of MCMC in Content Development

Roles & function of Malaysian Communications and Multimedia
Malaysia (MCMC) in Content Development as per National
Policy Objectives are:

1. To promote Malaysia as a major global centre and hub for communications and
multimedia and for content services.

2. To grow and nurture content as cultural representation that facilitates the national
identity and global diversity.


Creative Industry Development Fund (CIDF-MCMC)

Objective
To facilitate and encourage Malaysians involvement in the creation and
production of highly creative, original and marketable multimedia content
for domestic and international markets.

Allocation
A total of RM100 million is allocated for the period of 3 years
(2011 – 2013).

3


CIDF - MCMC
Focus Areas
Documentary i. History iii. Biography
ii. Culture iv. Technology

Animation i. Family iii. Biography
ii. Education iv. History

Original
Reality TV program based on:
Programming
Format i. Talent Search ii. Education

Interactive
i. Education iii. Health
Children
ii.Moral values
Programming

1Malaysia Nation building programming in the form of:
i. Drama series ii. Sitcom iii. Telemovie

New Media i.Portal featuring education or business.
ii. Mobile applications for education, finance or comics. 4
iii. Games


CIDF - MCMC

• Applicant must be a Malaysian small and medium sized company
as defined by SME Corp with at least 51% local shareholding;
• Applicants receive not more than 2 times of content
development fund from other government agencies;
• Applicants are not blacklisted or have records of failure in their
past project implementation upon receiving similar grants from
other government agencies;
• Applicant’s proposal is in line with objectives and focus areas of
ELIGIBILITY the CIDF;
CRITERIA • Government agencies, academic institutions, non-government
association, enterprises, partnership and individual are not
eligible; and
• The IP shall be owned by the content developers and the
content developed has to be new and original.

5


EVALUATION CRITERIA

Concept [ 25% ]
• Creative & appealing
• Unique value proposition
• Export potential/universality

Business Potential [ 40% ]
• Multiple platforms
• Market size
• Marketing strategies, potential revenues
• Subscribers

Operational Capacity [ 35% ]
• Key manpower experiences
• Technical & technology knowledge
• Strategic collaborations
• Financial commitments and investments
8


PROJECT PROPOSAL
Concept
• Full description of the content’s concept and its unique value proposition
• Focus area of the content ie documentary, animation, original programming
format, interactive children programming, nation building programming or
new media.

Business Potential
• Business model & target market
• Potential revenue & number of subscribers
• Cost breakdown ie manpower, hardware, software,
IP licensing fee, training etc
• International collaborations (if any)

Operational Capacity
• Track record (if any), experience & profiles of key manpower
• Project timelines ie trial, launch etc
• Technology & technical arrangements/agreements (if any)
• Strategic collaborations with third party (if any)
• Financial commitments and investment
9


CIDF - MCMC

10


Animation Programme (Cartoon) SCENE

Aqal & Walid Tanya Prof Din (Anda Tau
Ke?)

Zambrood Productions Blue Pipe Studio Sdn.
Sdn. Bhd. Bhd.

13 episode x 23 minutes 3D 26 episodes x 2.5 minutes 2D
animation featuring good animation showcasing an
examples and moral values in interactive educational
Muslim family that is trying information that focuses on
to be instigated by Animal Theme. Prof Din will be
antagonist, Red and blue entertaining viewers with trivia
devil. questions through
SuperKomputer M1.
Raja Pahat
Tuah

Lampu Ajaib Sdn. Bhd. Inapena Studio Sdn. Bhd.

13 episodes x 23 minutes 2D
animation tells the story of 4
animation featuring the
kids who have super power to
conflict to obtain the title
protect the world from
“Raja Pahat” in Mayapura .
antagonist characters, Tha,
Maq, Koo, Aas and Saa.


Program Kandungan Animasi (Kartun) SCENE

Harimau Malaysia

Beeburpp Studio Sdn.
Bhd.

26 episodes x 2.5 minutes 2D
animation featuring three
friends namely Azman, Lim,
Sonia that aspire to bring
national football to
international level.

Aku Budak Felda

Taugeh Pictures Sdn.
Bhd.

animation featuring Felda
Raja Pahat
community who live in harmony
with various ethnic. The
harmony is marred by two
gangsters namely Samser and
Samsul.


11


Creative Enterprise Sdn Bhd

Animated Humour Magazine @ Animag
• Online animated version of Gila-Gila
• To develop 12 issues starting from issue no. 1
• Easy to watch and listen online
• Targeting at readers of Gila-Gila

12


INSPIDEA Sdn Bhd

Mustang Mama Diehard Sports Fan Season
2
a 2D animation series which consists of 26 episodes
of animated series starring Mama, the old yet zesty sports-
crazed grandma.

Achievements:
• International sales – Japan, Singapore, Russia, Middle East,
Canada, Italy;
• Local front - NTV7 and ASTRO Ceria;
• Co-produced Boo & Me ! with Kidsco, a UK based
children’s television network. It was aired in 65 countries
and available in 15 languages.
• Currently, they are producing the 2nd season of “Boo & Me”
series.


MURASU SYSTEMS SDN BHD

Mobile Jawi
Mobile phone users to compose text, read news and
content in Jawi.

Achievements:
• The first Mobile Dhivehi News Reader was launched
with Wataniya, a subsidiary of Qatar Telecom in
Maldives in May 2008;
• Launched with local telcos: Maxis, Celcom and DiGi;
• Collaborate with Berita Harian and Harian Metro to
offer Jawi News on mobile.
• Has successfully developed Mobile Jawi on iPhone
and Blackberry.


Firdaus Maju Sdn Bhd

Alexander Bukan Zulkarnain
a 6-episode TV documentary, seeks to dismiss
the notion that Alexander the Great is Iskandar
Zulkarnain.

Achievements:
• Telecast on Astro Oasis in January 2009;
• Collaborate with Celcom to offer mobile video
content;
• Book on similar topic went for 5th reprinting and
sold for more than 30,000 copies.


Just Mobile Sdn Bhd

U Play U Win
an interactive TV Game Show
that allows the viewers to play
mobile games and upload their
scores to the TV screen.

Achievements:
• Launched with Media Prima in
Dec 2009
• Recently, managed to obtain
few contracts for the Fantasy
FIFA World Cup mobile
content.
• Agreement with Act One, an
Italian company to develop
iPhone, Android and
Blackberry applications

Screen captures of 2 java games


B ill A d a m

Animated Mobile Greeting
Cards
AMGC offers animated greeting cards
with audio and sound for download to
mobile phones.

Achievements:
• Launched with Celcom, Maxis & DiGi;
• Collaborate with Vringo, a US based company to
market in Armenia and Turkey.


Trinity Wizards
My Mopetz
MyMopetz is a virtual pet community that
allows users to socialize with other users
as well as create, grow and customize
their own pet.

Achievements:
• Launched with Maxis
• Has close to 40K members and
constantly populating the community.
• Exploited to develop a mobile games
platform that is being used by EA and
GLU.


(CIDF – MCMC)

Thank You

19

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Editor's Notes