The document discusses the concept of personal brands and identity. It includes two exercises: 1) What do you see? which discusses first impressions and paradigms. 2) Who am I? which is about identifying oneself and who one wants to appear as. The document suggests we are constantly building our personal brands through our behaviors, beliefs, and associations with other people and things. It stresses the importance of focusing on the brand identity one wants to project and being open to change over time.
2. E泦 1: What do you see?
◦ Do not think… only answer your first
appreciation…
◦ What do they look to?
E泦 2: Who Am I?
◦ Identify ourselves
◦ Who do I want to look like to?
Conversation and ideas
The Schedule …
8. E泦 1: What did we see?
We often see qualifiers that “rests” in
our minds.
◦ First impressions
◦ Memories
◦ Paradigms = Mind models
Remarks…
9. Excercise 2: Who we are?
We surround and build our personality with the
helps of things and people that we feel identified
and we lean toward these things and people.
People Things
Behaviour Products
Speech Places
Beliefs
Preferences and tastes
More common things with us
Remarks…
10. We do not
realize
details!
1) What do y
vou ?…
12. Humanbeings Products
The humanbeing and the product…
13. Learning: arts, sciences, about others
Interacting with people.
Living changing times.
Spending time with others
(amusements)
When we realize about something we
must change.
FOCUS: What do I want to be?
We are building our “brands”
always…
14. Firstimpression is important but not
the MOST important.
Look at others as complementary
brands. (tastes, colors, flavors:
”relative”)
Which is the brand I want to project?
How do I want others look at me?
Mind open to change and evolution.
It’s Important…