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Me focussed messages fail

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Anita Jain

Effective writing focuses on the reader rather than the writer by addressing the reader's point of view, wants, and ego. It emphasizes the benefits for the reader, uses a positive tone, and shows appreciation for the audience through correct etiquette. Rather than focusing on "me," successful writing adopts a "you" attitude that places the reader at the center of the message.

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ME Focused Messages FAIL The You-Attitude = Reader-Centered Writing Effective writers make the audience believe that the most important person is "you," the recipient and not the writer. Who is the TARGET Primary audience Secondary audience
Characteristics READER'S POINT OF VIEW READER BENEFIT and emphasizes what the reader wants to know Focuses on the POSITIVE Protects the reader's EGO APPRECIATION for your readers Appropriate message TONE CORRECT ETIQUETTE

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Me focussed messages fail

  • 1. ME Focused Messages FAIL The You-Attitude = Reader-Centered Writing Effective writers make the audience believe that the most important person is "you," the recipient and not the writer. Who is the TARGET Primary audience Secondary audience
  • 2. Characteristics READER'S POINT OF VIEW READER BENEFIT and emphasizes what the reader wants to know Focuses on the POSITIVE Protects the reader's EGO APPRECIATION for your readers Appropriate message TONE CORRECT ETIQUETTE