Measuring ROI in SMM
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The document discusses measuring return on investment (ROI) for marketing campaigns. It defines ROI as the gain from an investment minus the cost, divided by the cost. The document notes traditional media is measured by reach and frequency, while objectives for marketing include brand awareness, engagement, and word-of-mouth. It also discusses measuring customer investments in connection, creation, consumption and control of content. An example is provided of a successful marketing campaign for Square Enix's Dragon Quest 8 that saw 30% of its online community recruited through word-of-mouth, 40% pre-ordering the game, and 510,000 units sold.
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Get Fast, Reliable & 100% Accurate Editing Services!
Our Services Include:
Bank Statement Editing (Modify, Reconcile, Adjust)
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Photo Editing (Background Removal, Retouching, Enhancements)
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Any Type of Document or Image Editing
Why Choose Us?
100% Accuracy & Professionalism
Quick Delivery & Confidential Service
Payment After Work is Done
Available 24/7
Contact Now!
WhatsApp: +92 321 3549046
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The Human Element of Innovation True creativity isnt just about ideasits about people. Understand how to nurture the deeper, often-overlooked aspects of your teams potential to build an environment where innovation thrives.
AI as Your Creative Partner, Not a Shortcut AI can be an incredible toolbut only if you use it wisely. Learn when and how to integrate AI into your workflow, craft effective prompts, and avoid generic, uninspired results.
Mastering Team Dynamics: Communication, Listening & Collaboration Teams are unpredictable, and clear communication isnt always as clear as we think. Discover strategies for building strong, high-performing teams that listen, collaborate, and innovate effectively. This session will equip you with the insights and techniques needed to lead with creativity, navigate challenges, and drive innovation with confidence.Holden Melia - An Accomplished Executive
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Holden Melia is an accomplished executive with over 15 years of experience in leadership, business growth, and strategic innovation. He holds a Bachelors degree in Accounting and Finance from the University of Nebraska-Lincoln and has excelled in driving results, team development, and operational efficiency.CRED presentation in entrepreneurship management
CRED presentation in entrepreneurship managementkumarka087
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CRED is an Indian fintech platform that primarily rewards users for making timely credit card payments.The Ultimate Startup Guide for First-Time Entrepreneurs by Experienced Entrep...
The Ultimate Startup Guide for First-Time Entrepreneurs by Experienced Entrep...Yasmin Bashirova
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This guide offers practical insights and actionable steps to help new entrepreneurs launch and grow their businesses successfully.Smart Logistics Integrating Freight, Trucking & Warehousing Prospect Logis...
Smart Logistics Integrating Freight, Trucking & Warehousing Prospect Logis...prospectsingapore
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Businesses must optimize their supply chain to remain competitive. Seamlessly integrating freight forwarding, trucking, and warehousing services can significantly improve efficiency, reduce costs, and enhance customer satisfaction. A well-coordinated logistics strategy is essential for businesses dealing with large shipments, furniture storage, and distribution operations.
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A logistics service provider in Singapore must ensure a seamless flow of goods from the manufacturer to the end customer. This process involves multiple stages, including freight forwarding, trucking, and warehousing. When these elements operate in isolation, inefficiencies arise, leading to delays and increased costs. However, integrating them into a cohesive system offers several benefits:
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Freight Forwarding: The First Step in Logistics Optimization Freight forwarding is the backbone of global supply chains. It involves managing the transportation of goods across international borders using various modes, including air, sea, and land. A logistics service provider specializing in freight forwarding plays a crucial role in:
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Trucking: Bridging the Gap Between Freight and Warehousing
Once goods arrive at ports or distribution centers, trucking services become essential for last-mile delivery. Efficient trucking operations ensure timely deliveries and minimize disruptions. Key strategies for optimizing trucking include:
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Timely Scheduling: Coordinating trucNo Objection Letter, No Objection Certificate
No Objection Letter, No Objection CertificateSeemaAgrawal43
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A No Objection Certificate (NOC) is a formal document issued by an organization or authority indicating that they have no objections to the specified actions or decisions of the recipient. Commonly used for various legal and administrative purposes, an NOC typically includes the issuer's name, recipient's name, the purpose of the certificate, and a clear statement of no objection. It may also include conditions or limitations if applicable. The NOC is signed and stamped by the authorized person from the issuing organization, providing official consent and facilitating processes like property transfers, job changes, or further studies.
The-Leadership-Compass-Navigating-the-Path-to-Success.pptx
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Unlock the potential within your corporate team with our carefully curated collection of motivational quotes designed specifically for managers and leaders. This PowerPoint presentation is a treasure trove of inspiration, offering timeless wisdom and powerful insights from renowned thought leaders, entrepreneurs, and visionaries. Each quote is crafted to ignite the drive, resilience, and visionary thinking essential for steering teams towards success. Perfect for team meetings, leadership training, and personal growth, this presentation is your go-to resource for fostering a culture of motivation and excellence.
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Empower your journey to exceptional leadership and create a lasting impact on your team with our motivational quotes presentation. Download now and start inspiring greatness today!HIRE THE MOST EXPERIENCE BTC SCAM RECOVERY SERVICE- CONTACT SALVAGE ASSET REC...
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CONTACT INFO-- WEBSITE.......https://salvageassetrecovery.com
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Jatin Mansata is a financial markets leader and teacher with a deep commitment to social change. As the CEO and Director of JM Global Equities, hes recognized for his acumen for derivatives and equities. Beyond his professional achievements, Jatin mentors 500 students, empowering them with financial knowledge.2025 CEO Impact Index: Business Transformation Drives Executive Impact
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In summary, the traditional playbook for CEO communications has been completely rewritten. While CEOs once balanced business performance with social purpose and personal branding, today's leaders must focus primarily on articulating their business transformation story. Golin's 2025 CEO Impact Index reveals that the most influential CEOs are those who can effectively communicate their transformation vision while navigating complex regulatory environments and combating misinformation.BPR: Decode, Segment, and Excel Beyond Success
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In the fast-paced and ever-evolving world of business, staying ahead of the curve requires more than just incremental improvements. Companies must rethink and fundamentally transform their processes to achieve substantial gains in performance. This is where Business Process Reengineering (BPR) comes into play. BPR is a strategic approach that involves the radical redesign of core business processes to achieve dramatic improvements in productivity, efficiency, and quality. By challenging traditional assumptions and eliminating inefficiencies, redundancies, and bottlenecks, BPR enables organizations to streamline operations, reduce costs, and enhance profitability.
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Measuring ROI in SMM
- 1. MEASURING ROI Vinh Do
- 2. Show me the money
- 3. What are we measuring? Traditional Media = reach & frequency ROI = (Gain of investment Cost)/Cost ROI, IRR, NPV or ROFL? Sales/Sqft Test Drives
- 4. Objectives? Brand Awareness Brand Engagement Word of Mouth Measurement through existing metrics & benchmarks
- 5. Customer Investments? Connection Creation Consumption Control Social Media is consumer not marketer controlled
- 6. Are blunders easier to measure? United Breaks Guitars
- 7. Square Enix & DQ8 a success story 30% of the online community recruited through WOM 40% of the online community pre-ordered 510,000 units sold in 2009
- 8. Questions?